Primland Resort, Auberge Resorts Collection

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OVERVIEW
Rooms + Suites
Pool + Gym
Spa
Restaurant + Bar
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Property Overview

Primland, an Auberge Resort, is a private estate immersed in the Blue Ridge Mountains. Unfolding across the smoke-hued highlands of Virginia, this mountain range is a natural paradise of forest-cloaked peaks and sun-dappled valleys. At the heart of this pristine wilderness, Primland Resort awaits on its own 12,000-acre mountain estate. Woodland beauty awaits you in the regal manor house with its skirt of emerald fairways and the romantic log cabins and treehouses perched above the Dan River Gorge.

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SmartFlyer Exclusives

Upgrade upon arrival, subject to availability
Daily full breakfast for up to two guests per bedroom
$100 USD equivalent Resort or Hotel credit to be utilized during stay (not combinable, not valid on room rate, no cash value if not redeemed in full)
Custom Welcome Amenity and Turn Down
Early check-in/late check-out, subject to availability
Complimentary Wi-Fi

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Agent Tips

Take advantage of exceptional stargazing from the resort’s Observatory Dome — with its powerful telescope and prime mountaintop setting, you can see millions of stars.
Following treatment, take your own spirit animal card inspired by Native American culture. You can learn more about the card's meaning in the relaxation room.
Take one of Primland Resort's RTVs out for a guided spin and enjoy panoramic perspectives of the property on trails created especially for off-roading.
Ask your SmartFlyer travel advisor about Primland's complimentary nature guide — there are miles of hiking trails including part of the original Appalachian Trail that are not to be missed.

Rooms + Suites

Luxury mountain lodging.

Primland’s varied accommodation options are elegantly appointed, reflecting the 12,000-acre estate’s abundance of space. In the Lodge, accommodations guarantee easy access to the resort's theater, games room, and golf course, while Primland’s intimate Tree Houses offer a signature Primland experience. These stays ensure unparalleled privacy, sweeping views of the majestic Kibler Valley from their king-size beds, sumptuous bathrooms, and magnificent wooden decks. The new "Mountain Top" Tree Houses boast 450 feet of indoor space, an outdoor shower, and a hot tub.

Pool + Gym

A waterfall and sauna ideal for unwinding down after a workout.

The Primland pool offers an indoor and outdoor experience. The chlorine-free indoor pool features a waterfall and sauna and is ideal for swimming laps or cooling off after a workout. Featuring retractable glass windows, the pool area opens out to the resort's outdoor lounge space. There are also two fitness facilities, one indoors complete with treadmills and a Peloton bike. The outdoor facility features a soft-surface tennis court, two open-air yoga/meditation decks, and Bootleggers Outdoor Gym and Fitness Trail.

Spa

Cutting-edge modern spa techniques.

The Spa at Primland combines Native American healing rituals with cutting-edge modern spa techniques, organic products, and essential oils to provide the most revitalizing and beneficial experience possible. Highly trained therapists offer a range of massages, facials, scrubs, and wraps in the tranquil spa treatment rooms, while the salon provides professional hair and nail services. We recommend their Mountain Mindset meditation-and-hot-stone-massage treatment. In-room spa treatments can also be arranged.

Restaurant + Bar

Follow forested trails to scenic dining.

Primland's menus feature dishes crafted with produce grown in Primland's own gardens. Experience elegant fine dining in the Lodge at their restaurant flagship restaurant, elements, or follow forested trails to Stables Saloon and Woodland Grill: casually atmospheric eateries in scenic settings. The 19th Pub is a well-stocked bar and hearty pub fare. The international menu has something for everyone, from smoked duck sliders to the Pig Candy Club, featuring Primland’s thick-cut, maple syrup-and-cayenne-coated bacon. Get a taste of the region’s rich bootlegging history with home-brewed moonshine inspiring a range of happy hour cocktails.

Who's it for?

Primland Resort is a romantic getaway for those who wish to escape to experience leaf-peeping season along the Blue Ridge Parkway. Spend the first half of your day on the trails and recharge with some quick bites and a bluegrass live band. Then, unwind together at the spa and take in the sunset in your very own treetop accommodation.
Location

Primland Resort is located in the Blue Ridge Mountains of Virginia. This is the only establishment in the area, meaning guests will have an exclusive experience.