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ETRA

Florence, Italy

An exclusive private property in the center of Florence.

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Property Overview

ETRA is a private, modern retreat in Florence with five-star hotel services. It can be booked as one, two, or three bedrooms—or a full buyout. Its prime location offers breathtaking views over the Duomo, while interiors include Italian design brands, modern technology, and modern comforts including large Smart TVs, Sonos sound systems, remote AC control, and more. The owners welcome you in person and will be your points of contact throughout your stay, sharing their knowledge of the city and their insider connections for a highly personalized concierge experience.

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SmartFlyer Exclusives

  • Continental breakfast in-room or at the Sofia Loren Restaurant on the ground floor
  • Round-trip transfers to/from the airport or train station
  • Welcome Champagne
  • Early check-in and late check-out (subject to availability)
  • Upgrade to next category (subject to availability)
  • Personalized welcome note and amenity

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Agent Tips

  • You're treated like royalty with room service, a dedicated concierge, and access to top-notch gym and spa facilities.
  • Gain exclusive access to the owner's little black book of VIP local experiences, including private winery tours, behind-the-scenes peeks at cashmere ateliers, and after-hours access to attractions.
Accommodations

Spacious residential-style suites.

The 1,300-square-foot Presidential One-Bedroom Suite features a spacious living and dining area with a professional Boffi kitchen, a primary bedroom, and an en-suite bathroom complete with a walk-in shower and oversized soaking tub. The 1,400-square-foot Two-Bedroom Family Suite offers a generous living and dining area with balconies overlooking the Duomo, a full kitchenette, and two bedrooms, each with its own en-suite bathroom with shower. For larger groups, the 2,700-square-foot Three-Bedroom Suite combines the Family and Presidential Suites, creating an expansive residence ideal for extended stays or group travel.
Wellness

Wellness within easy reach.

Enjoy an exclusive partnership with Vitanova Spa, located just five minutes from ETRA, offering private spa and gym access for up to six guests, complete with brand-new Technogym equipment. Services such as blowouts, haircuts, manicures, and pedicures can be arranged inside the hotel.
Restaurant + Bar

Dining with a side of glamour.

ETRA offers in-room service from the Sofia Loren restaurant, with a pizza menu created by Martucci. Upon request, private chef experiences can be arranged, including a Michelin-starred dinner with friends from La Pineta Zazzeri. The modern cocktail bar offers an extensive cocktail list; the signature cocktail is Loren!

ETRA offers exclusive access to Florence's elite social scene and the opportunity to indulge in culinary delights prepared by Michelin-starred chefs within the comfort of your suite. The most popular restaurant is Sofia Loren Restaurant, located on the ground floor.
  • Vibe
    Exclusive and modern.
  • Who's it for?
    This hotel is ideal for families, couples, business travelers, and small groups, as well as design lovers drawn to art and culture.
  • Location
    ETRA is located near Florence’s Duomo, with easy access to the Tornabuoni shopping district, the Uffizi, Ponte Vecchio, and Palazzo Vecchio.

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