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Principe Forte dei Marmi

Forte dei Marmi, Italy

Principe Forte dei Marmi is a modern boutique hotel on the Tuscan coast, featuring contemporary Italian design, a Michelin-starred rooftop restaurant, a serene spa, and exclusive beach access, all set between the Mediterranean Sea and the Apuan Alps.

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Property Overview

Principe Forte dei Marmi is a five-star boutique hotel located in the heart of Forte dei Marmi, one of Tuscany’s most sought-after seaside destinations. The hotel blends sleek contemporary architecture with refined Italian style, offering a polished retreat just steps from the beach. Its twenty-eight rooms and suites feature floor-to-ceiling windows and custom furnishings that create a seamless connection between indoor and outdoor spaces. Guests can dine at the Michelin-starred Lux Lucis restaurant, unwind at the Egoista Spa, or enjoy the private beach club. The hotel also offers curated experiences, from yacht charters to Cinque Terre and Portofino to cultural excursions in nearby cities such as Lucca and Florence. With contemporary design and a central location along the Tuscan coast, Principe Forte dei Marmi appeals to travelers seeking both relaxation and cultural exploration.

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SmartFlyer Exclusives

  • Upgrade on arrival, subject to availability
  • Daily breakfast for up to two guests per bedroom, served in the restaurant
  • $100 USD equivalent food and beverage credit to be utilized during the stay (not combinable, no cash value if not redeemed in full)
  • €500 credit toward Marina di Principe yacht rentals, to be utilized during the stay
  • Early check-in and late check-out, subject to availability
  • Complimentary Wi-Fi

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Agent Tips

  • Enjoy a sunset dinner at the Michelin-starred rooftop restaurant, Lux Lucis, on a weekday to take in panoramic views of the Apuan Alps and the Tyrrhenian Sea without the weekend crowds.
  • Cruise aboard the Principe Yacht and ask the captain to anchor in the secluded bay of Caletta di Lerici, ideal for swimming in clear Mediterranean waters or enjoying a glass of champagne from the flybridge.
  • Enjoy the signature Piper-Heidsieck Essentiel created exclusively for Principe Forte dei Marmi, best paired with a warm summer evening at the rooftop bar.
Accommodations

Open layouts invite relaxation.

All rooms feature an open layout with a living area furnished with a large sofa and armchairs. Marble bathrooms include walk-in showers, while floor-to-ceiling French windows overlook the gardens and the Apuan Alps.
Pool + Gym

Garden pool made for lingering.

The outdoor swimming pool is set within the hotel’s gardens, surrounded by pine trees and flowering landscapes. The open-air pool includes Balinese daybeds, lounge chairs, and a pool bar designed for relaxed afternoons. Upon request, guests can arrange outdoor spa treatments, swimming lessons, personal training sessions, yoga, Pilates, and other wellness activities. The hotel also features a fitness center equipped with Technogym equipment, including five cardio machines. Personal trainers are available for individual or group sessions, and programs can be tailored to individual fitness goals and preferences. Online fitness programs are also available for guests who wish to continue training beyond their stay.
Spa

Wellness rooted in tranquility.

Egoista Spa blends relaxation and wellness in a calm, contemporary setting. The treatment menu draws inspiration from global wellness traditions centered on balance between body and mind. In a serene setting, experienced therapists offer personalized treatments designed around relaxation and restoration. The Egoista Spa wellness program offers a thoughtful approach to relaxation in an intimate and calming environment.
Restaurant + Bar

Rooftop dining above Versilia.

Situated on the rooftop of Hotel Principe Forte dei Marmi, the twenty-eight-seat Lux Lucis restaurant overlooks the Tyrrhenian Sea and the Apuan Alps, with panoramic views across Versilia’s stone pine groves and coastline. Located on the hotel’s rooftop, the 67 Sky Lounge overlooks the Versilia coast with sweeping views of the sea and surrounding mountains. The cocktail menu highlights local spirits and regional ingredients, including the Principe Signature Negroni.
  • Vibe
    Forte dei Marmi is defined by understated elegance and timeless Italian style. The town feels refined yet relaxed, where designer boutiques, art galleries, and cafés blend seamlessly with tree-lined streets and sunlit piazzas. This is not a destination defined by flashy displays, but by timeless style and the slower rhythm of la dolce vita. Locals and visitors alike move through town by bicycle, lingering over long lunches at beach clubs and aperitivi at sunset. Though it avoids overt glamour, Forte dei Marmi is home to some of the most sought-after real estate in Italy. The atmosphere remains polished, relaxed, and deeply rooted in Italian coastal culture.
  • Who's it for?
    Ideal for multigenerational families, couples, honeymooners, and travelers seeking a polished yet relaxed coastal atmosphere.
  • Location
    This Tuscan coastal town is known for its golden beaches, palm-lined avenues, and nearly 100 private beach clubs that embody la dolce vita. Designer boutiques, Michelin-starred restaurants, traditional trattorias, and art-filled piazzas create a refined yet relaxed atmosphere, while the villas of Roma Imperiale and Vittoria Apuana offer privacy just steps from the sea. Whether sipping champagne or an Aperol spritz at a rooftop bar, cycling along shaded promenades, or unwinding with spa treatments, travelers will find a coastal escape that blends timeless Italian style with a relaxed seaside atmosphere.

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