Dan Lack Reno 16 Years of Experience Specialties , ,

Meticulous, tech-forward, and relationship-driven, Dan is redefining what modern travel planning can look like—ensuring each member’s travel experience is elevated, efficient, and unforgettable.

With a background as a tech entrepreneur in Silicon Valley, Dan brings a rare blend of innovation and precision, bolstered by his global perspective to the world of travel planning. After spending his twenties building startups and traveling the world for creative inspiration—including studying, working, and living abroad—he took a break from the world of tech and spearheaded Lonely Planet’s transition into the digital age. It was during this time that he identified key gaps in the travel experience for executives, sparking his next venture.

As the founder of Jetsparency, Dan has built a best-in-class, high-touch travel advisory that fuses cutting-edge technology with deeply personalized service and unmatched expertise in private aviation charters. His approach caters to both leisure and business clients, with a specialty in working with those who value discretion, seamless logistics, and curated experiences. Whether planning a romantic weekend at Post Ranch Inn or introducing travelers to hidden gems like Clayoquot Wilderness Lodge, he thrives on uncovering exceptional stays that others often overlook.

With a focus on making the travel experience as efficient as possible for his members, Dan is an expert in navigating the complex world of private aviation. Backed by an in-house team dedicated to sourcing private jet charters, his model omits the middleman, offering a transparent and efficient solution in one of the most nuanced areas of the travel industry. His deep understanding of both the travel landscape and the unique needs of high-level executtives combined with his long-standing industry relationships ensures that every trip leaves an impact.

How do you prepare for your trips?

I often like to be spontaneous on trips and thus make an effort not to over-prepare. Instead, I typically pack the same things on all trips, and keep my days open to explore, relax, exercise, and just be where I am.

Which destinations or hotels do you back to again and again? Why?

I love Post Ranch Inn in Big Sur, California and love to return to it as much as possible. The team is exceptional, the architecture is beautiful, and the views of the California coastline and Pacific Ocean are stunning. It’s without a doubt one of the top-five hotels in the United States in my opinion and is the getaway for a romantic trip.

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