Amy believes the right trip, planned the right way, can genuinely change how you see the world, and she’s made it her job to make sure that happens.
From as far back as she can remember, Amy was always chasing the best version of everything — the perfect hotel, the restaurant nobody knew about yet, the find that made people say, “How did you even know about that?” That instinct led her from the buying offices of Saks Fifth Avenue, Ralph Lauren, and Moschino to running the Burberry Women’s Showroom — and eventually to building Lulu & Lattes. This luxury lifestyle brand started as a place to share the best of what she was discovering and grew into something much bigger.
As Amy’s audience started asking where she was staying, what she was eating, and how to plan their own version of the trips she was writing about, the next step was obvious. She joined SmartFlyer and hasn’t looked back. Amy specializes in the kind of travel that feels expertly curated. Building itineraries around the details most people don’t think to ask about until they’re already on the ground, she has particular expertise in Europe (especially Italy, France, and Spain) and luxury resort experiences. She’s the person her clients call when they want to do it right. When she’s not planning trips, Amy is writing The Lulu Edit, her weekly Substack newsletter on luxury fashion, beauty, and travel, and creating content for her Instagram community at @luluandlattes.
Honestly, preparation is one of my favorite parts. I’ve always believed that a great trip starts long before you get on the plane, and the more intentional you are going in, the more you get out of it. My process starts with research, but not the kind most people do. I’m not googling “best things to do in X.” I’m talking to people who’ve just been there, reading the right sources, and tapping into the SmartFlyer network to find out what’s actually good right now. Restaurants change. Hotels have good years and off years. The intel matters. I also think about pace. One of the biggest mistakes I see is people trying to do too much. I’d rather you have three unforgettable experiences than ten rushed ones. So I build in breathing room, a slow morning, a long lunch, and an afternoon with nothing scheduled because that’s usually where the best memories happen.
I wake up without an alarm. That’s where it starts. Somewhere with good light, ideally a terrace or a window with a view worth lingering over. A really good coffee. No agenda for the first hour. From there, my perfect day has a mix of discovery and indulgence. A morning exploring somewhere on foot, a market, a neighborhood, a coastline. I love the feeling of wandering without a destination and stumbling onto something you couldn’t have planned. That’s the magic of travel for me. Lunch somewhere local, not the obvious spot, but the place someone pointed me to. A long table, good wine, a meal that takes two hours because nobody’s in a rush. An afternoon that slows down. A spa, a pool, a book. The kind of rest that actually restores you. And then dinner somewhere special. Not necessarily the most formal, but the most memorable. That’s the day I try to give my clients too.
Keep up with the places that deserve more than a bookmark, but a check-in.
