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How Regent Seven Seas Is Redefining Ultra-Luxury Cruising

SmartFlyer — Wed, 07 Oct 2026 14:07:51 +0000

For more than three decades, Regent Seven Seas Cruises has built its reputation on a simple idea: the most memorable journeys happen when extraordinary destinations meet exceptional service.

This philosophy, embodied in the brand promise of “Luxury Goes Exploring,” has made Regent a favorite among cruisers—including those who are experiencing their first cruise—seeking itineraries that feel as seamless as they are enriching. Since pioneering its all-inclusive approach to ultra-luxury cruising in 1992, Regent has consistently raised the bar for what travelers can expect at sea. Milestones include the debut of Seven Seas Mariner, the world’s first all-suite, all-balcony cruise ship in 2001, followed by the introduction of the acclaimed Explorer Class ships in 2016, 2020, and 2023.

Since pioneering its all-inclusive approach to ultra-luxury cruising in 1992, Regent has consistently raised the bar for what travelers can expect at sea.

Today, Regent’s fleet spans seven vessels: Seven Seas Explorer, Seven Seas Grandeur, Seven Seas Mariner, Seven Seas Navigator, Seven Seas Splendor, Seven Seas Voyager, and the forthcoming Seven Seas Prestige. With ships ranging from 244 to 409 suites, the fleet balances a nearly one-to-one staff-to-guest ratio with itineraries that reach destinations across six continents. Together, these ships comprise what Regent proudly calls “The World’s Most Luxurious Fleet,” offering itineraries that extend from iconic capitals and cultural hubs to some of the world’s most remote corners.

This commitment to its fleet and onboard service has also earned Regent widespread recognition. Since 2006, Regent Seven Seas Cruises has accumulated well over 150 major awards and accolades from some of the travel industry’s most respected organizations, including Condé Nast Traveler’s Best Cruise Ships in the World: The Gold List 2026 and 2026 Best Cruise Line–Ultra Luxury from TravelAge West.

A Record-Setting Suite Sailing

The next chapter in Regent Seven Seas arrives in 2026 with the launch of Seven Seas Prestige, Regent’s first new ship class in a decade and what company president Wesley D’Silva describes as the beginning of “a new era” for the cruise line. As Regent approaches its thirty-fifth anniversary, the company is celebrating a series of defining moments while preparing for the debut of Seven Seas Prestige, the first vessel in a new ship class and a meaningful part of Regent’s evolution as a trusted brand in cruising. “We are incredibly proud to be celebrating thirty-five years of setting the standard for ultra-luxury travel. We have achieved so many milestone moments, and this latest anniversary is the perfect time to reflect, as we look forward to a new era with Seven Seas Prestige.”

Set across two decks above the bridge, the 8,794-square-foot residence is currently billed as the largest all-inclusive cruise ship suite ever built.

The stats powering the successful launch of Seven Seas Prestige are worth watching: 77,000 tons, 818 passengers, and a crew of 630. Yet Regent has directed much of that scale toward a prioritization of personal space for guests. The ship carries only sixty-eight additional passengers compared with the line’s Explorer-class vessels, leaving room for expansive public areas, 409 suites, and a nearly one-to-one level of service. Nowhere is that sense of space as pronounced as in the Skyview Regent Suite. Set across two decks above the bridge, the 8,794-square-foot residence is currently billed as the largest all-inclusive cruise ship suite ever built. Its wraparound terrace alone spans more than 3,700 square feet, with uninterrupted views over the bow and enough room for private meals outdoors.

Upstairs, the primary bedroom looks directly onto the water and centers on a custom Italian Flou bed valued at $120,000.

Inside, a floating natural-stone staircase rises through the double-height living area, while a private elevator offers another route between floors. The main level is arranged for entertaining, with a formal dining room, a glass-enclosed bar, a living room facing the ocean, and a library-style corner. A second bedroom sits on this floor, giving families or traveling companions their own space. Upstairs, the primary bedroom looks directly onto the water and centers on a custom Italian Flou bed valued at $120,000. The tailor-made beds are specially crafted with horsehair, cashmere, and the adjoining marble-lined bathroom includes twin vanities, an expansive walk-in shower, a private sauna, and a hand-carved soaking tub that appears to float within the room.

Wellness has its own dedicated wing in the suite. Its private gym includes multifunctional training equipment, a Peloton bike, a yoga area, and an adjoining massage room, allowing much of the onboard routine to remain entirely within the suite. A boutique-style dressing room, complete with a central island and glass-front cabinetry, reinforces the feeling of a private residence. Twenty-four-hour butler service, daily spa treatments, in-suite caviar service, and a private car and guide in every port further limit the need to plan around the rhythms of the ship.

That combination of privacy and ease appears to be resonating well ahead of the ship’s December 2026 debut. Notably, the Skyview Regent Suite sold out on six of the thirteen voyages announced for the inaugural season, which will take Seven Seas Prestige through Europe and the Caribbean, along with two transatlantic crossings. Beyond its signature accommodation, the ship will introduce new suite categories and reimagined butler service across multiple levels, extending that residential approach beyond its headline address.

How Regent Designs its Itineraries

Regent’s approach to itinerary design can be understood across its longest—and shortest—itineraries alike. The line’s 2027–2028 collection includes more than 230 itineraries, five Grand Voyages, and one World Cruise, with journeys shaped by geography, seasonality, and the cultural experiences in each port.

The goal is not to amass the greatest possible number of ports. Instead, Regent considers how each stop will inform a guest’s understanding of the next. A weeklong itinerary can examine one coastline in detail, while a Grand Voyage can follow an entire continent, tracking shifts in language, food, architecture, and historical memory over two or three months. On a World Cruise, the ship serves as a consistent base as the route moves between hemispheres and across several oceans.

“With so many places to discover, I always encourage travelers to start with what inspires them, rather than simply choosing a destination from a map,” Shawn Tubman, Chief Sales Officer at Regent Seven Seas Cruises, explains to SmartFlyer. “There is an opportunity to find a journey that feels uniquely personal. And sometimes, the most memorable trip is the one that takes you somewhere you never expected to go.” To break it all down, we’ve gathered a sample of the itineraries currently on offer, including Regent’s longer cruises and new sailings on Seven Seas Prestige.

Extended Regent Seven Seas Sailings

2027 World Cruise: World of Splendor (Miami to New York, 140 nights): A six-continent journey aboard Seven Seas Splendor, calling at seventy-two ports across forty countries. The route travels through the Caribbean and Central America before continuing to the South Pacific, Australia, Southeast Asia, India, the Arabian Peninsula, and the Mediterranean. Cartagena, Papeete, Sydney, Bali, Singapore, Mumbai, Dubai, Athens, Rome, and Barcelona appear along the route, with fourteen overnight stays and access to as many as 506 included shore excursions.
Grand Arctic Expedition (New York to London, ninety-two nights): Beginning with Newfoundland and the Azores on Seven Seas Mariner, this transatlantic sailing continues through mainland and Eastern Europe before turning north toward Iceland, Greenland, and the British Isles. An overnight in Bordeaux extends the itinerary beyond a daytime port call, while the final stretch follows the long summer days of the Arctic. During the Bordeaux overnight, Regent’s “Dine Like the Locals, With the Locals” excursion takes you to a private residence for a traditional dinner prepared by the hosts and served with regional wines.
Grand Mediterranean Odyssey (London to Athens, Eighty-two nights): An extended study of Atlantic Europe and the Mediterranean also aboard Seven Seas Mariner, with calls in Bordeaux, Bilbao, Lisbon, Saint-Tropez, Monte Carlo, Rome, Istanbul, and Alexandria. Three overnight stays create time for Istanbul after dark, and a deeper exploration of Egypt from Alexandria. From Monte Carlo, a chef-led excursion begins among the produce stalls, spice merchants, and specialty-food vendors of Nice’s Cours Saleya. After tasting freshly prepared socca, a large chickpea pancake, the group continues to medieval Èze for a guided walk and wine-paired lunch at Château Eza. A Regent chef instructor leads the experience, limited to eighteen participants.
Grand Asia Escape (Hong Kong to Tokyo, sixty-one nights): Spanning more than two months on Seven Seas Explorer, this sweeping voyage traces a course through many of Asia’s most compelling regions, beginning in Hong Kong and weaving through the Philippines and Indonesia before an overnight stay in Bali allows for a deeper look at the island beyond a single port call. From there, the itinerary continues through Malaysia, Thailand, Vietnam, Taiwan, and mainland China, including time in Shanghai, before crossing to South Korea. The final weeks are devoted almost entirely to Japan, with calls at thirteen ports that reveal the country’s remarkable regional diversity, from smaller coastal communities and historic castle towns to dynamic urban centers.

Sailings aboard Regent Seven Seas Prestige

Caribbean and North America: Emerald East Coast (Miami to New York, fourteen nights): This itinerary examines the distinct cultural identities of the southern Caribbean before continuing to Puerto Rico, Bermuda, and New York. In Oranjestad, travelers can explore the Archaeological Museum of Aruba and the capital’s candy-colored Dutch colonial buildings, while San Juan introduces Puerto Rico through the fortified streets and Spanish architecture of its historic center.
Transatlantic and Atlantic islands: Gilded Crossing (New York to Barcelona, fourteen nights): This Atlantic crossing connects Bermuda with the volcanic islands of the Azores and Madeira before reaching Spain’s Mediterranean coast. In Funchal, a shore excursion can examine the industry that shaped Madeira’s international identity through its historic wine culture, alongside the subtropical gardens and banana plantations sustained by the island’s volcanic soil and mild climate. The call at Horta provides a second perspective on the Atlantic islands through an Azorean port long associated with transoceanic navigation.
Europe and North Africa: Timeless Shores (Lisbon to Rome, eighteen nights): This sailing links the Iberian Peninsula with northern Morocco, the Balearic Islands, the French Riviera, Tuscany, and Sardinia. In Tangier, Regent’s Scenic Tangier & Folkloric Show excursion takes you to the fortified Kasbah above the medina, pauses at Cap Spartel, and concludes at the Moorish-style Tangier American Legation. Mint tea, Moroccan pastries, and a folkloric performance introduce traditions of hospitality alongside the city’s diplomatic history. Later in the voyage, an overnight in Livorno provides two days for the art, architecture, and foodways of Tuscany.
Italy, the Adriatic, and Greece: Harbors of Heritage (Rome to Athens, fourteen nights): Traveling aboard Seven Seas Prestige, this itinerary follows the cultural exchanges that connected southern Italy, the fortified ports of the Adriatic, and the Greek islands. Regent’s “Walking the City Walls” excursion in Dubrovnik begins at Pile Gate and follows the city’s fortifications past Minčeta Tower, St. John’s Fortress, and Bokar Fortress, then visits the Maritime Museum and continues into the marble-paved Old Town. The route reveals how the former Republic of Ragusa defended its independence and built its influence through maritime trade. Calls at Monemvasia and Athens extend that historical arc into the Byzantine and ancient Greek worlds.
Cupid in the Caribbean (Roundtrip Miami, eleven nights): This western Caribbean sailing connects Mexico’s Maya heritage with the layered histories of Guatemala and Jamaica. From Santo Tomás de Castilla, a cultural excursion travels inland to the UNESCO-listed Maya city of Quiriguá, known for its eighth-century carved stelae and monumental stone calendars; another route follows the Río Dulce to the seventeenth-century Castle of San Felipe, built to protect Spanish trading ships. In Cozumel, the region’s Maya history continues through archaeological sites and local crafts, while Falmouth introduces Jamaica through a port town shaped by Georgian architecture and the island’s maritime economy.

Regent Seven Seas Philosophy in Practice

Regent’s all-inclusive approach has never been solely about what is included in guests’ price. Their team has created an onboard experience that also allows you to spend less time managing logistics and more time engaging with the destinations themselves. As Shawn Tubman, Chief Sales Officer at Regent Seven Seas Cruises, explains to SmartFlyer, “Wherever in the world you travel with Regent, you can expect the same feeling of effortless, all-inclusive luxury. Just as important is the warmth of the people who care for you along the way. They learn your preferences, anticipate your needs, and make you feel genuinely welcome. The destination may change from one journey to the next, but the feeling of being exceptionally well cared for never does.”

“Our all-suite ships are intimate enough to feel personal, yet spacious enough that you can always find a quiet place to read, enjoy a drink, dine beautifully or simply watch the world go by.”

That consistency carries through its fleet. Each Regent Seven Seas vessel features spacious cabins and suites. Each suite includes a private balcony, while accommodations are designed for people who prioritize their lifestyle, accommodating everything from a weeklong Mediterranean itinerary to a months-long world cruise. “One of the things you understand only after experiencing Regent is how different it feels to have space around you,” Tubman says. “Our all-suite ships are intimate enough to feel personal, yet spacious enough that you can always find a quiet place to read, enjoy a drink, dine beautifully or simply watch the world go by.”

The forthcoming Seven Seas Prestige, launching in December 2026, illustrates how Regent continues to prioritize those fundamentals. Although the ship will be approximately forty percent larger than the line’s previous vessels, it will welcome only about ten percent more guests, preserving the generous sense of space that has long defined the onboard experience. Beyond accommodations, Regent extends its destination focus into nearly every aspect of life onboard.

At the Culinary Arts Kitchen, you can explore regional ingredients and cooking techniques through hands-on classes inspired by the itinerary. At Serene Spa & Wellness, treatments and wellness programming offer another way to engage with the journey. As Tubman notes, “We want our guests to experience a destination through all of their senses, and that extends well beyond what you see from shore. Food becomes a gateway to culture through our specialty restaurants, culinary classes, and experiences that introduce guests to local ingredients, traditions, and flavors.”

“We want our guests to experience a destination through all of their senses, and that extends well beyond what you see from shore.”

That same emphasis continues once ashore. Go Local experiences offer opportunities to engage more directly with local communities and traditions. Eco-Connect excursions focus on the landscapes, wildlife, and conservation efforts that shape a destination. In Hue, Vietnam, you can explore Bach Ma National Park alongside a naturalist who interprets the region’s biodiversity and conservation efforts. At Château de La Dauphine, you can learn how biodynamic and organic farming practices are shaping the estate’s winemaking program.

In select ports, overnight stays create additional time to experience a city after day visitors have departed. A sailing such as “Treasures of the Adriatic” includes an overnight in Athens, where travelers can watch the sun set over the Temple of Poseidon at Cape Sounion before returning to the ship long after most visitors have departed. On “Capital City Kaleidoscope,” evenings in Monte Carlo and Barcelona reveal an entirely different side of the Mediterranean’s most iconic cities. As Tubman describes it, the result is “the best of both worlds: the intimacy of a smaller ship and the choices you would expect from a much larger one.”

The Future of Cruising

For SmartFlyer travel advisors, the conversation begins with how a client wants to spend their time, not where they want to go. Voyage length, pacing, and the balance between structure and flexibility will shape the recommendation. A seven-night sailing may work best as part of a broader land-and-sea itinerary, while a multi-month voyage requires closer consideration of logistics.

For Regent Seven Seas, regardless of which sailing is chosen, the future of cruising is about expanding how travelers engage with the destination. Overnight stays let you experience cities after day visitors have departed, while smaller ports can provide access to places not always included on larger-vessel itineraries. Programs such as Go Local and Eco-Connect further extend that access through community-focused and conservation-minded experiences, which are increasingly top of mind for travelers. Together, these elements reflect a broader shift within ultra-luxury travel toward deeper destination immersion, where the quality of time spent ashore becomes as important as the number of places visited.

For longer sailings, advisors often help travelers determine which experiences matter most. Rather than attempting to fill every day, the goal is usually to create balance, reserving energy for priority destinations while leaving room for spontaneous discoveries along the way. That calculation can look very different on a weeklong Mediterranean itinerary than it does on a world cruise crossing six continents.

Tubman sees the planning process evolving in a similar direction. “The question is no longer simply, which ship will my client enjoy? It is: What kind of journey will make their travel feel effortless, meaningful, and entirely their own?” Answering that question requires specificity that goes beyond the destination. It may mean choosing an overnight stay over an additional port, selecting a slower-paced itinerary over one with consecutive sightseeing days, or deciding whether a single region deserves deeper exploration. Increasingly, those choices shape the voyage as much as the itinerary.

The Ritz-Carlton Yacht Collection on Building a Lifestyle Brand at Sea

SmartFlyer — Tue, 06 Oct 2026 19:11:55 +0000

In just a few years since its launch, The Ritz-Carlton Yacht Collection has spurred a trend of increased demand for yacht cruising.

Positioned at the intersection of hospitality, yachting, and contemporary lifestyle, the brand brought its unique hotel-first perspective to a space that had long been dominated by traditional cruise lines. Instead, The Ritz-Carlton Yacht Collection sailings innovated, with spacious spa terraces, afternoon champagne tastings, and design collaborations with labels like Eberjey and Johanna Ortiz. The brand’s story first required convincing an audience that this Ritz-Carlton way of travel—one they pioneered to adapt to sea—was truly possible. The result is an experience defined by intimate-scale vessels, residential-style accommodations, destination-focused itineraries, and the service standards guests have come to know from one of hospitality’s most recognizable names.

The brand’s vision first came to life with the launch of Evrima, the superyacht fleet’s inaugural yacht in 2022…

The brand’s vision first came to life with the launch of Evrima, the superyacht fleet’s inaugural yacht in 2022. Named after the Greek word for “discovery,” the 149-suite vessel introduced The Ritz-Carlton Yacht Collection’s approach to intimate-scale sailing, with spacious terrace suites, multiple dining venues, a dedicated marina platform, and access to smaller ports and harbors. That intimacy extends to the nearly one-to-one guest ratio, with The Ritz-Carlton Yacht Collection Ladies and Gentlemen—the brand’s name for their hospitality staff—maintaining the brand’s exceptional service standard. The fleet has since expanded with Ilma, which translates to “water” in Maltese, in 2024, and Luminara, derived from Latin and meaning “light,” in 2025.

Each yacht builds upon the same foundational philosophy while continually incorporating new and innovative ways to delight guests. For instance, beyond its 224 suites, Ilma has become a hub for design-driven collaborations, including the brand’s 2026 partnership with Colombian fashion designer Johanna Ortiz. Luminara, the newest addition to The Ritz-Carlton Yacht Collection family, offers 226 suites with terraces, expanded public spaces, and new itineraries spanning new corners of the globe—and, instead of one collaboration, features more than 700 curated artworks, including from artists Henri Matisse and Andy Warhol.

Over the past several years, the brand has cultivated a lifestyle identity that touches fashion, design, art, and culture.

The distinguishing pillars of a sailing with The Ritz-Carlton Yacht Collection extend beyond amenities or itinerary maps. Over the past several years, the brand has cultivated a lifestyle identity that touches fashion, design, art, and culture, moving the conversation beyond the mechanics of cruising. Collaborations such as Johanna Ortiz’s takeover of select spaces aboard Ilma demonstrate how the collection is positioning itself within a broader cultural landscape. As the category continues to evolve, the focus remains on the relationships formed along the way.

Across the fleet, guests will find a broad range of experiences shaped as much by destination as by onboard programming. Culinary offerings include concepts developed with celebrated chefs such as Sven Elverfeld, Fabio Trabocchi, and Michael Mina, while The Ritz-Carlton Spa® draws inspiration from the regions each yacht explores. Upon launch, itineraries spanned the Mediterranean and the Caribbean; now, voyages also include Northern Europe, the South Pacific, Alaska, and Asia-Pacific. For each sailing, itineraries often combine marquee destinations with smaller ports that larger ships can’t access. Shore experiences range from cultural encounters and culinary explorations to outdoor adventures, reflecting the brand’s growing emphasis on deeper engagement with place.

“The intimacy of the yachts, the unhurried pace of the journey, and the time guests spend together create the conditions for deeper connections to unfold naturally,” Gaby Aiguesvives, CMO, The Ritz-Carlton Yacht Collection, told SmartFlyer. Aiguesvives has more than fifteen years of experience in luxury brand marketing, giving her industry-wide knowledge of how The Ritz-Carlton Yacht Collection is positioned. She leads the brand’s global creative and digital marketing, giving her unique insight into what makes the sailings unique—not just among cruise travel, but in any modality.

“There’s an ease and discovery that come with traveling this way,” Aiguesvives continued. “We consider every detail so guests can be fully present, whether they are exploring a new destination, sharing a meal with family and friends, or simply enjoying time together on board. Ultimately, we want guests to experience the world in a more meaningful way, with the destinations themselves as integral to the journey as the experience on board, and to come away with a deeper sense of connection, shared discovery, and memories shaped by the time they spend together.”

To better understand how The Ritz-Carlton Yacht Collection has evolved from an ambitious hospitality concept into a growing lifestyle brand, SmartFlyer sat down with Aiguesvives to discuss storytelling, cultural relevance, destination strategy, and what’s next for the fleet.

SmartFlyer: What are the through lines for every experience with The Ritz-Carlton Yacht Collection, regardless of destinations included in any given sailing?

Gaby Aiguesvives: The through line is connection, ease, and shared discovery. Every detail is thoughtfully considered so guests can feel completely at ease, be fully present, and simply enjoy the journey. That comes through in the warmth and care of our Ladies and Gentlemen, the intimacy of the yachts, exceptional culinary experiences, and the small details and shared rituals that make life at sea feel incredibly personal.

That sense of ease creates space for connection to unfold naturally over time, whether with a partner, family and friends, or even with people you meet along the way. It also allows guests to engage more deeply with each destination, approaching travel with a greater sense of curiosity and discovery. Wherever we sail, we want guests to come away with meaningful relationships, memorable moments, and a sense that the journey gave them the time and space to experience something together that could only happen with us.

SF: Can you give us a peek at some of the unique sailings coming up?

GA: There are a few regions I’m especially excited about because they really show what traveling by yacht can unlock. Alaska aboard Luminara is a great example. Our expanded summer 2027 season combines smaller ports like Wrangell with glacier days and opportunities to hear from naturalists, conservationists, and cultural voices on board. It gives guests a chance to experience the extraordinary landscape while also deepening their understanding of the people, stories, and natural environment that shape the region.

Alaska aboard Luminara is a great example…with glacier days and opportunities to hear from naturalists, conservationists, and cultural voices on board.

French Polynesia aboard Evrima offers a very different kind of journey. Life there is shaped by the water, and traveling by yacht lets guests experience that connection naturally. Evrima can anchor off islands like Taha’a, Raiatea, Huahine, Mo’orea, and Bora Bora, with the Marina creating a direct connection to the sea throughout the voyage. Experiencing these islands within a single journey gives guests a much richer sense of French Polynesia while allowing each destination to retain its own character.

Asia aboard Luminara brings another kind of discovery. In 2027, we’re introducing Seoul as a new turnaround port, Tianjin as a gateway to Beijing, and our first calls in Northern Japan, including Otaru and Akita. The contrast from one destination to the next makes these voyages particularly exciting, while experiences like food tours in Fukuoka and matcha workshops in Uji offer a more personal way into the region. Together, these voyages show the breadth of what traveling by sea can offer, with each region creating its own opportunities for discovery, connection, and a deeper experience of the destinations we visit.

SF: What is the next chapter of The Ritz-Carlton Yacht Collection?

“Our growing fleet allows us to introduce new regions while maintaining the intimate, highly personal experience that defines The Ritz-Carlton Yacht Collection.”

GA: The next chapter is about continuing to expand the world our guests can explore and creating new ways for them to experience it. With Evrima, Ilma, and Luminara, our growing fleet allows us to introduce new regions while maintaining the intimate, highly personal experience that defines The Ritz-Carlton Yacht Collection. Alaska, Asia-Pacific, and the South Pacific are great examples, with each offering a completely different sense of place, discovery, and adventure both on board and ashore.

Beyond where we sail, we’re also looking at thoughtful ways to bring the experience to life and show up in meaningful, relevant ways, whether through collaborations with designers and brands like Johanna Ortiz, Ginori 1735, and Eberjey, or other opportunities that create memorable touchpoints for our guests and audiences. It allows us to introduce something unexpected while staying true to the experience people know us for.

SF: What’s something subtle about The Ritz-Carlton Yacht Collection experience that you think makes an outsized impact on guests’ experience?

GA: One thing that guests may not fully appreciate until they come on board is how naturally connection amongst guests becomes part of the experience. It isn’t something we force or program. It happens through the intimate design of the yachts, the spacious pacing of the journey, the spaces guests share, and the ease of life at sea. Dinner tables expand, conversations continue from one day to the next, and guests often form unexpected friendships with people they meet along the way.

That same sense of connection extends to our Ladies and Gentlemen. With a nearly 1:1 employee-to-guest ratio, they can genuinely get to know our guests, understand their preferences, and anticipate the small details that make an experience feel personal. That combination of social ease, thoughtful service, and the intimacy of the setting surprises guests and often becomes one of the most memorable parts of the journey.

SF: How is curiosity rewarded for those sailing with The Ritz-Carlton Yacht Collection?

GA: Curiosity is often what brings guests to us in the first place, whether it’s an interest in a destination, a culture, a cuisine, or simply the draw of discovery at sea. We design experiences that give them the opportunity to go deeper, ask questions, and engage with a place in a more meaningful way. A guest drawn to food, for example, might join an Alaskan salmon masterclass and leave with a richer understanding of the region’s ingredients and culinary traditions. The idea is to create experiences that spark interest, deepen perspective, and open the door to something guests may not have expected to discover.

SF: When guests are aboard the yacht, what can they expect?

The goal is to create opportunities for guests to engage more meaningfully with a place rather than simply seeing the sights.

GA: There are many layers to the experience beyond the yacht itself, and the culinary, wellness, and cultural offerings create different ways for guests to connect more deeply with the places they’re exploring. Culinary is central to the journey, with distinct dining concepts across the fleet, including S.E.A. by Sven Elverfeld aboard Evrima, Seta su Ilma and Seta su Luminara by Fabio Trabocchi, and Beach House by Michael Mina aboard Ilma and Luminara. We also look for ways to bring the destination into the culinary experience through regional ingredients, flavors, and programming.

Wellness extends beyond time spent at The Ritz-Carlton Spa. In Alaska, for example, the spa draws inspiration directly from the landscape through treatments like the Wild Alaskan Botanical Body Scrub, which incorporates botanicals including fireweed, birch, and berries. We approach our shore excursions with that same sense of intention. In Indonesia, guests might hike through Komodo’s extraordinary landscapes or take part in temple meditation in Bali. The goal is to create opportunities for guests to engage more meaningfully with a place rather than simply seeing the sights.

SF: How has the story of The Ritz-Carlton Yacht Collection evolved over time?

GA: When we launched, we were introducing a completely new way to travel at sea, bringing the feeling of luxury hospitality into a setting where it had not existed in quite the same way before. Much of our early storytelling was about helping people understand the experience itself, what made it different from traditional cruising, and how the intimacy, service, design, culinary offering, and access of a yacht could create something entirely new.

As our fleet has grown to include Evrima, Ilma, and Luminara, and as awareness of the category has grown, the conversation has naturally evolved. We now have more space to tell the emotional side of the story: the sense of ease that comes when every detail has been thoughtfully considered, the intimacy and connection that unfold over time, and the shared discoveries that make a journey memorable.

Today, that storytelling comes to life across the entire journey, from the destinations we visit to the food, design, art, and experiences guests encounter along the way. The evolution has been about adding more depth to the story, pairing what makes each voyage unique with the emotional connections and shared moments that define the journey, from the warmth of the service to the small, unexpected details that stay with guests long after they return home.

Ready to book your own adventure? Contact your SmartFlyer travel advisor.

How to Plan Your Golf Trip Like a Pro

SmartFlyer — Sat, 26 Sep 2026 20:19:08 +0000

There’s something that elevates your golf trip beyond an expertly maintained green: a resort that’s nailed the pacing.

The ingredients of the golf trips that get rave reviews from travelers go well past an immaculate course. There is the early-morning coffee before a tee time, the anticipation of a course you have heard about for years, the friendly scorekeeping, the post-round drinks, and the stories that become better every time they are retold in all the years after your visit. Building that kind of trip takes deeper intention than simply booking tee times. And that’s where your SmartFlyer travel advisor comes in.

We turned to Randy Raimondi, PGA National Resort’s Head Golf Professional, for his perspective…

At the recently transformed PGA National Resort in Palm Beach Gardens, Florida, the infrastructure for a memorable golf escape awaits with its five legendary courses, 79 holes, a 40,000-square-foot spa, a sixteen-court Sports & Racquet Club, abundant dining options, and a golf operation designed to accommodate everyone from first-time players to seasoned competitors. The question isn’t whether there’s enough to do. It is how to put it all together. So, we turned to Randy Raimondi, PGA National Resort’s Head Golf Professional, for his perspective on navigating the property, choosing the right golf experiences, making the most of instruction, and approaching your stay with the mindset of a seasoned golf traveler.

Why Golf Vacations Are Having a Moment

The rise of golf travel isn’t just anecdotal. According to the National Golf Foundation, more than twelve million Americans traveled to play golf from 2022 through 2025. That’s forty-nine percent higher than comparable pre-Covid levels and roughly ten percent above the comparable period in the mid-2000s.

Golf travel has become a significant economic force in hospitality. It’s now the second-largest segment of the U.S. golf economy, behind facility operations, generating more than $30 billion annually in tourism-related expenditures away from the course. What’s particularly interesting is how broadly the definition of a golf trip has expanded. Nearly half of golfers say they expect to play golf while traveling in the coming year, even when golf is not the primary reason for the trip. One version could be a dedicated week with friends. Or, a couples’ getaway with a round or two built into the itinerary. Alternatively, it’s a family vacation with one afternoon reserved for golf, or a long weekend built around finally playing a course that’s been on your wish list for years. Fortunately, your SmartFlyer travel advisor can bring any of these trips to life at PGA National.

Opened in 1981, the property has decades of experience and possesses a commitment to continuously evolving its offerings, as shown by its 2022 renovation.

The resort landscape has evolved alongside the golf traveler’s changing needs. Over the past five years, almost one-third of new golf course openings have had a resort tie, compared with just over ten percent of the roughly 16,000 existing golf courses in the United States. The implication is clear: golfers increasingly want a destination to visit around their game, not simply a course. PGA National is well positioned to meet this demand: opened in 1981, the property has decades of experience and possesses a commitment to continuously evolving its offerings, as shown by its 2022 renovation.

PGA National Resort: A Legendary Golf Destination, Reimagined

Some resorts offer golf; others make it part of their identity. PGA National Resort belongs firmly in the latter category. The resort, which has 339 guestrooms and twenty-one cottages, has long been associated with high-level golf, most notably through The Champion course and its role as host of the PGA TOUR’s Cognizant Classic each spring. After a $100 million transformation that was completed in 2022, however, the property has been thoughtfully reimagined around a much broader resort experience.

Across five iconic courses, there’s ample variety to fill a multi-day itinerary.

Across five iconic courses, there’s ample variety to fill a multi-day itinerary. For the serious golfer, The Champion is the obvious headline. Originally designed by the famed uncle-and-nephew team Tom and George Fazio for major tournament play, legendary golfer and designer Jack Nicklaus redesigned the course in 2014. At 7,045 yards, it’s a demanding South Florida test, where wind and water can require you to alter your strategy from one hole to the next.

Then there’s the Bear Trap. The three-hole stretch on The Champion has become one of the most recognizable sequences in professional golf and is widely considered one of the toughest three-hole stretches in the game. It’s also the kind of experience that makes a golf trip worth traveling for: a course with a story attached, and a stretch of holes everyone in the group will remember, regardless of what ends up on the scorecard.

…designed for more than the golfer who wants to spend every waking hour on the course.

Even with all of these opportunities to add to your scorecard, the putting green is just one of the ways to spend your time at PGA National, which is designed for more than the golfer who wants to spend every waking hour on the course. The 40,000-square-foot spa introduces a substantial wellness component, including the Waters of the World outdoor mineral pools—a selection of pools that recreate the experiences of the Dead Sea, the ancient thermal waters of Salies-de-Béarn, plus a soothing heated pool. The Sports & Racquet Club features sixteen tennis courts and twelve pickleball courts, giving non-golfing travelers in your party—and golfers looking to vary their routine—another reason to get outside and get active. The courts are lit, meaning that you can fit in night play for the ultimate adaptable schedule.

After working up an appetite, the dining options are another arena where PGA National boasts an extensive lineup that ranges from relaxed daytime stops to destination-worthy dinners. At Honeybelle, Top Chef alum Lindsay Autry brings a distinctly South Florida sensibility to seasonal American cooking, with local seafood, wood-fired pizzas, and the restaurant’s signature fried chicken. For an evening worth dressing up for, The Butcher’s Club, from Top Chef winner Jeremy Ford, offers a sophisticated modern steakhouse experience, while Sushi by Boū delivers an intimate, twelve-seat omakase experience in a 1920s-inspired speakeasy setting. For something more casual, Birdie’s Diner overlooks the 10th hole and putting green, making it an ideal spot for breakfast or a post-round bite.

Meet Randy Raimondi: Your Insider’s Guide to PGA National

Every golf destination has signature holes and insider insight that can help you play your best. That is where Randy Raimondi comes in. As PGA National Resort’s Head Golf Professional, Raimondi sees the property from the perspective of the people who know it best. With more than two decades of golf instruction under his belt, including more than eight years with PGA National, he knows these courses—and the game—better than most. We spoke with Raimondi to learn how to get the most out of your stay at PGA National and improve any future golf-cation. (Because if it’s not already a thing, we’re making “golf-cation” one!) Raimondi’s advice covers which courses you need to make time for and advice on the best way to spend your first day, which, to our great surprise, has nothing to do with golfing.

SmartFlyer (SF): For someone going on their first golf trip, what is your top piece of advice?

Randy Raimondi (RR): You have to play the Champion Course to experience the famed Bear Trap, widely considered one of the toughest three-hole stretches in professional golf and a defining feature of PGA National. If you’re traveling with a group of eight to twelve players, I’d also recommend spending some time on the Wee Bear Course (formally known as the Staple Course). It’s a fun and competitive way to settle any friendly wagers from the rounds you’ve played throughout the trip.

SF: Are there any tips you have for avid golfers who travel frequently?

RR: Some guests can be surprised by the size of the resort and everything it has to offer. I always recommend taking some time to explore the property on your arrival day. Stop by the golf shop, meet the staff, and familiarize yourself with the check-in process, practice facilities, and each course’s location. A little preparation goes a long way toward a smooth, enjoyable experience.

SF: At PGA National Resort, what makes golf instruction special, both for newer golfers and more experienced players?

RR: One of our greatest strengths is the breadth of instruction available to golfers of every skill level at the PGA National Golf Academy. Our team includes PGA Professionals, LPGA Professionals, and Leadbetter Certified Instructors, so we can provide personalized coaching and development programs tailored to each golfer’s goals, whether they’re just starting out or looking to fine-tune an advanced game.

SF: Can you walk us through some of the most popular clinic offerings? What are the skills you find more practiced golfers come seeking to improve?

RR: One of our most popular programs is the “Practice & Play” experience. The day begins with two hours of instruction, including video swing analysis, followed by a lunch break. Guests then return for a two-hour on-course playing lesson on one of our four championship courses. It’s a unique opportunity to immediately apply the skills and concepts learned during the morning session in a real playing environment, helping golfers bridge the gap between practice and performance.

SF: Are there any exceptional moments you’ve witnessed at PGA National Resort where a guest was able to really come into their own or find a meaningful connection while at the resort or through instruction?

RR: A few years ago, I worked with a guest who attended one of our two-day mini schools, which included six hours of instruction. They were incredibly receptive to the swing adjustments we were working on and fully embraced the learning process. On their final day at the resort, they played on the Champion Course and made a hole-in-one! It was such a memorable moment and a wonderful example of what can happen when preparation, confidence, and opportunity come together.

SF: What would a perfect day at PGA National Resort look like for you?

RR: The most rewarding part of my role is helping members and guests enjoy an exceptional experience from start to finish. A perfect day begins with a seamless check-in at the golf shop, followed by a productive warm-up on the practice range, and an enjoyable round of golf played at a comfortable pace. Ultimately, my goal is for every guest to leave with lasting memories and a desire to return. And if someone makes an incredible hole-in-one? That’s even better.

Getting to PGA National Resort

The Donald J. Trump International Airport (DJT), formerly known as the Palm Beach International Airport (PBI), offers the closest and most convenient airport access for most travelers, just over a twenty-minute drive away. Fort Lauderdale-Hollywood International Airport and Miami International Airport are also within reach, one hour and two hours away by private driver, respectively, making the resort an easy addition to a broader South Florida itinerary.

The Future of the Urban Retreat as Six Senses Sees It

SmartFlyer — Sun, 30 Aug 2026 19:07:06 +0000

From island resorts to mountain retreats, Six Senses has developed properties in destinations where the natural environment plays a central role for nearly three decades—its expansion to cities like London brings that same sensibility to urban retreats.

In March 2026, Six Senses London opened as the brand’s first property in the United Kingdom and the twenty-seventh hotel in its growing global portfolio. This expansion is backed by a broader demand for wellness-forward stays; in 2026, McKinsey reported that younger consumers are increasingly looking to incorporate wellness into their leisure stays. As Six Senses’ expansion has demonstrated, not all of them are looking to take these resets in the further-flung corners of the world.

The duo behind Pretty Little London, Sara Santini and Andrea Di Filippo, have long served as a source of inspiration for those seeking London’s most sought-after hospitality offerings.

The duo behind Pretty Little London, Sara Santini and Andrea Di Filippo, have long served as a source of inspiration for those seeking London’s most sought-after hospitality offerings. So, we could think of no one better to share their experience staying at Six Senses’ newest urban wellness escape—which Di Filippo described as ultra-personalized. “You could quite easily come purely to relax and enjoy the spa, but if you’re interested in understanding more about your health and longevity, you can go much deeper,” Di Filippo says.

This latest London opening follows the brand’s expansion into other major global cities in recent years, including Six Senses Rome in March 2023 and Six Senses Kyoto in April 2024. These moves expanded the brand’s presence beyond its long-established resort destinations into bustling hubs where travelers are looking to pair cultural deep dives, museum visits, and nights at the theater with cold plunges, red-light therapy, and holistic therapies.

The setting for Six Senses London fits its tie to wellbeing—you’re nestled away from the hustle and bustle in a cozy corner of West London.

The hotel sits within The Whiteley on Westbourne Grove, a restored Grade II-listed building with a long connection to London’s commercial history in the Bayswater neighborhood. Whiteley’s opened in 1911 and became one of the city’s first department stores. The building’s original façade remains visible from the street, and several historic interior features have been preserved throughout the hotel. The long history and historic touches provide the perfect contrast to the state-of-the-art technology that defines Six Senses’ wellness offerings.

The setting for Six Senses London fits its tie to wellbeing—you’re nestled away from the hustle and bustle in a cozy corner of West London. The surrounding area includes Westbourne Grove’s independent shops and restaurants, Portobello Road Market, and residential streets that offer a different perspective on London compared with the city’s more traditional hotel districts. The neighborhood feels tucked away, while still offering proximity to iconic sites; it’s a ten-minute walk from the entrance to Hyde Park and a fifteen-minute walk to Kensington Palace. And as ever with its properties, the brand has incorporated wellness programming, sustainability initiatives, and experiences designed around its setting to deliver something singular from any other stay in London.

A Stay Custom Built for You

The newly finished interiors combine Art Deco references with modern materials…

Before we get into Six Senses urban wellness complex, let’s get into where you’ll actually be resting your head each night. The hotel features 109 rooms and suites alongside fourteen branded residences. Accommodation categories vary based on size, floor level, views, and terrace access, with many rooms offering private outdoor spaces that connect the interiors with the surrounding neighborhood. Of course, finding the perfect room for you is where your SmartFlyer travel advisor comes in. The Whiteley Suite serves as the hotel’s signature accommodation, featuring a 1,345-square-foot rooftop terrace and the option to create a private floor experience. The branded residences, designed by Foster + Partners in collaboration with Finchatton, extend the residential concept further through larger layouts, natural light, and long-term living spaces.

The arrival experience at Six Senses London centers around the original spiral staircase and domed ceiling of the Whiteley, which were both retained during the restoration. The staircase, inspired by Milan’s La Scala, rises through the heart of the building and connects the public areas across multiple levels. The newly finished interiors combine Art Deco references with modern materials, creating a contrast between the building’s historic structure dating back to 1911 and the hotel’s newer additions. Natural woods, textured finishes, and greenery appear throughout the public areas.

The property places particular emphasis on biophilic design, incorporating plants and natural elements throughout the building. The Alchemy Bar, inside the wellness wing of the hotel, provides one of the most distinctive examples of that approach. Two large eucalyptus trees frame the entrance to the space, which functions as a modern apothecary with herbal consultations, workshops, and botanical-focused experiences. The space includes copper stills, apothecary jars, and dried botanicals, creating a whimsical, restorative atmosphere.

The Power of Longevity and Everyday Rituals

Those who’ve had the pleasure of staying at a Six Senses property know there’s no place more emblematic of the brand’s commitment to wellness than its spas. That remains true at Six Senses Spa London, where the facility occupies approximately 25,000 square feet across the lower level of the hotel, marking one of the largest dedicated wellness spaces in London. The spa combines traditional wellness practices like massages and facials with recovery technologies like oxygen tanks and red-light therapy.

The facility occupies approximately 25,000 square feet…marking one of the largest dedicated wellness spaces in London.

The layout incorporates active and restorative spaces, with areas dedicated to fitness, recovery, relaxation, and consultation. This includes a contemporary gym, yoga studio, Pilates and spin studio, thirteen treatment rooms, and dedicated recovery areas. The Pretty Little London duo described the gym as “genuinely the best hotel gym we’ve experienced, both in terms of the equipment and the amount of space.” The spa also includes London’s first magnesium pool, along with cryotherapy and flotation facilities.

The property’s longevity offering comes to life through its partnership with HUM2N, a London-based longevity clinic specializing in functional medicine, nutrition, performance, and medical aesthetics. The clinic represents the third longevity center within the Six Senses portfolio and provides consultations and treatments focused on individual health goals. Services include in-depth health assessments, individualized wellness plans covering everything from sleep protocols to nutrition, and advanced therapies like IV drips and contrast therapy that support overall performance. Over the course of a multi-night stay, these diagnostic tools can provide long-term insight into how to live (and look) better.

Reflecting on their stay, Di Filippo and Santini shared that customized approach to the screening stood out the most. “The Wellness Screening was a really interesting introduction to Six Senses’ approach to wellbeing,” they shared. “The focus was on understanding your body and using the results to help tailor the wellness experience to you, rather than taking a one-size-fits-all approach.”

“It also introduced us to the hotel’s wider focus on biohacking and longevity, which was something quite different from what we would normally associate with a hotel spa, especially in London,” the Pretty Little London duo added. “We later experienced treatments including Hyperbaric Oxygen Therapy, a super nutrient IV Infusion with NAD+ 250mg and an advanced skin and facial aging analysis, so it felt much more comprehensive than a traditional wellness program.”

The Biohack Recovery Lounge brings together many of the technologies associated with the growing field of recovery science. The space includes PEMF therapy (low-frequency electromagnetic waves that reduce inflammation), compression boots, lymphatic suits, vibration platforms, inversion tables, sound loungers, electro muscle stimulation, and a Therabody zero-gravity chair. Designed as a recovery-focused environment within the city, the lounge allows you to incorporate shorter wellness sessions into your stay.

The Alchemy Bar and Earth Lab

Stepping away from the high-tech world of biohacking, Six Senses wellness programming also offers something grounded in the earth—literally. The Alchemy Bar extends Six Senses’ focus on traditional remedies and botanical knowledge through hands-on experiences. Led by Head Alchemist Charlotte Pulver, the space functions as a working apothecary where you can learn about herbs, plants, and natural ingredients through consultations, workshops, and customized blends.

The program draws from European herbal traditions while incorporating locally sourced botanicals and seasonal ingredients. During consultations, Pulver and her team create personalized recommendations based on individual needs and interests, while workshops explore topics including fermentation, natural remedies, and the relationship between plants and wellbeing. “This was one of the most unusual experiences of our stay,” Pretty Little London said. “We worked with the hotel’s expert Alchemist and learned about the properties of seasonal British herbs and their different traditional uses before creating our own bespoke botanical blend to take home.”

“Neither of us had experienced anything quite like it at a hotel before,” they continued. “The most memorable part was how hands-on and personalized it was; rather than simply being told about herbalism, we were actually involved in creating something specifically for ourselves.”

The surrounding design reinforces the connection between nature and craft, with copper stills, glass jars, dried flowers, and greenery…

The Alchemy Bar also produces wellness products used throughout the hotel and spa, while repurposing botanical by-products where possible. The surrounding design reinforces the connection between nature and craft, with copper stills, glass jars, dried flowers, and greenery creating a setting that resembles a Victorian greenhouse. Adjacent sustainability programming takes place at the Earth Lab, a dedicated space designed for discussions, workshops, and community activities focused on environmental initiatives. The space welcomes both hotel guests and Six Senses Place members to participate in conversations around conservation, biodiversity, and practical approaches to sustainability.

Programming includes experiences such as fermentation workshops led by the culinary team, where participants learn how natural bacteria transform ingredients such as vegetables, grains, and liquids through processes used in foods including sauerkraut, kimchi, yogurt, and kefir. Other experiences include guided walks through nearby green spaces, including Kensington Gardens and Hyde Park, where herbalists introduce participants to local plants, trees, and fungi along with their historical uses.

Sustainability in an Urban Setting

Six Senses London incorporates sustainability initiatives throughout the hotel’s operations and programming, in addition to the work done at The Earth Bar and The Alchemy Bar. The building has achieved BREEAM certification, an internationally recognized standard for assessing sustainability in buildings. The property focuses on environmental efforts that connect with the surrounding community, like projects focused on protecting pollinator corridors across the city.

A butterfly serves as the property’s sustainability mascot, representing the importance and vulnerability of England’s native pollinators. Integrating this mascot into its practices, the hotel works with local organizations involved in urban rewilding, planting, and habitat protection to support bees, butterflies, and other species that rely on connected green spaces. Hotel guests and members—more on this members club later—can purchase knitted butterfly toys on property inspired by British species including the Large Blue, Brimstone, Purple Emperor, and Green Hairstreak butterflies. Proceeds support conservation and rewilding projects focused on protecting habitats and encouraging biodiversity.

Eat With Six Senses at Whiteley’s Kitchen, Bar & Café

The culinary program at Six Senses London follows the brand’s “Eat With Six Senses” philosophy, emphasizing seasonal ingredients, thoughtful sourcing, and menus designed around nutrition and wellbeing. Whiteley’s Kitchen, Bar & Café sits in a setting inspired by a Victorian manor kitchen.

“We had the Chef’s Table experience at Whiteley’s Kitchen, where you sit overlooking the kitchen and watch the chefs prepare everything in front of you,” Di Filippo and Santini recounted. “We chose the ‘Trust the Chef’ menu, which meant there wasn’t a predetermined tasting menu; instead, the chefs created the experience around our personal preferences and the best seasonal ingredients available that day.”

Pretty Little London said the meal was most memorable because it felt bespoke and genuine. It wasn’t a standard tasting menu with a few adaptations. Instead, Di Filippo and Santini said that this intentionality ensured that “no two experiences were exactly the same. It was also paired with a selection of predominantly British wines, which we thought was a really nice touch.”

This all takes place in a working show kitchen featuring classic French hoods, green enamel equipment, brass details, and a large farmhouse table. Beneath the restaurant sits the hotel’s dedicated fermentation lab, where the culinary team produces fermented preparations. Executive Chef Eliano Crespi leads the culinary program, bringing more than twenty-five years of experience from kitchens around the world. The team works with local suppliers, including farms and producers specializing in biodynamic agriculture, sustainable seafood, and responsibly sourced dairy.

The sourcing strategy prioritizes British ingredients wherever possible, to obtain more than 80 percent of ingredients from UK producers. Partnerships include SHRUB, a supplier working with farms across the country; Orchard Eggs, a biodynamic farm in East Sussex; The Estate Dairy, which operates with closed-loop containers; and Fin & Flounders for responsibly sourced seafood.

The bar follows a similar approach by creating cocktails designed to work with or without alcohol while maintaining ingredient quality and flavor. One signature serve, Clouds Over Islay, combines Bruichladdich whisky with amazake and lemon hydrosol developed with the Alchemy Bar and produced in-house. The wine program highlights British producers alongside independent growers.

Something Entirely New at Six Senses Place

Six Senses Place introduces the brand’s first members’ club, combining the extensive offering of hotel amenities with spaces designed for a local membership community.

Six Senses Place introduces the brand’s first members’ club, combining the extensive offering of hotel amenities with spaces designed for a local membership community. The application-based club welcomes select London residents to the wellness facilities on property. All hotel guests can access the private club spaces during their stay, creating a connection between travelers and the local community that uses the building regularly. The programming follows the wider Six Senses approach, with workshops, conversations, and experiences focused on wellness, sustainability, food, and culture. A morning might include movement or recovery sessions, while evenings can move toward dining, talks, or social gatherings within the property.

The membership includes access to the dining, wellness, social, and educational spaces throughout the building. Programming includes talks, workshops, and experiences focused on wellness, sustainability, food, and cultural interests. The concept allows Six Senses London to operate beyond a traditional hotel model, creating shared spaces for both travelers and members, including some of the residents of the larger Whiteley building, which has 139 private apartments.

Who Six Senses London Is Best Suited For

The location and programming make Six Senses London particularly appealing for travelers who already know the city or who prefer experiencing London through its neighborhoods. For repeat visitors, the area provides an opportunity to explore parts of London that may not be part of a first visit itinerary. The property also works well for longer stays, when the spa, fitness facilities, and programming can become part of a daily routine rather than a one-time experience. Six Senses London introduces a different option for travelers looking to experience the city at a slower pace while remaining connected to everything that makes London one of the world’s most visited capitals.

The location offers practical advantages for shorter stays as well. Travelers using London as part of a larger itinerary or adding a final night before flying home can reach Heathrow efficiently through Paddington Station and the Heathrow Express.

A Different Kind of Cabo with Velas Resorts

SmartFlyer — Fri, 14 Aug 2026 21:38:45 +0000

Los Cabos has long been a renowned vacation destination—with its cloudless skies, reliable desert heat, and vibrant ocean waters set against the stunning contrast of mountains; its allure is undeniable.

As a desert escape, Cabo benefits from a Mediterranean-like climate boasting 340 days of sunshine per year. Jagged rock landscapes punctuate its idyllic shores where the Pacific Ocean and the Sea of Cortez meet. The most iconic image that comes to mind when one thinks of Los Cabos is arguably El Arco, a three-story arch formation on the beach accessible only by boat. But there’s more to Cabo than this picturesque backdrop.

What to do in Cabo

With nineteen beaches, an unexpected art scene, and nightlife you can dip into when in the mood, there are endless reasons to carve out time for Cabo.

Those who fish for sport will relish the region’s deep-sea catches, including Marlin. For divers, the 17,571-acre Cabo Pulmo natural reef system is reason enough to visit. From November to April, Cabo is known as one of the world’s best spots for whale watching. And away from the shoreline, Los Cabos delivers world-class golfing across eighteen courses sure to delight any golfer. With nineteen beaches, an unexpected art scene, and nightlife you can dip into when in the mood, there are endless reasons to carve out time for Cabo.

On the note of nightlife, let’s talk geography. At the Southern tip of Mexico’s Baja California, a twenty-mile corridor connects Cabo San Lucas and San José del Cabo, which make up the two main towns of the region. The two towns are siblings, though each offers a distinctly different vibe: Cabo San Lucas is known for its vibrant nightlife and glittering marinas, while San José del Cabo is laid back and more artsy.

Where to Stay in Cabo

…the brand has become synonymous with innovating and elevating the all-inclusive experience through Michelin-starred dining, holistic and top-rated spas, and impressive staff-to-guest ratios.

Set amidst this diverse setting, Velas Resorts has created three distinct properties in San José del Cabo, each serving a different type of traveler. With each backed by the ethos set by the Vela family, there’s an element of consistency and quality that the most discerning of travelers will appreciate. The Vela family has operated its collection of industry-leading all-inclusive resorts in Mexico since 1990. Under the leadership of Eduardo Vela Ruiz, the brand has become synonymous with innovating and elevating the all-inclusive experience through Michelin-starred dining, holistic and top-rated spas, and impressive staff-to-guest ratios.

Today, there are seven Velas Resorts across Mexico. With three in Los Cabos—Grand Velas Los Cabos, Grand Velas Boutique Los Cabos, and Mar del Cabo by Velas Resorts—you can expect the same high-caliber offerings with amenities tailored to various travel styles. The best part? Each is only a short, complimentary golf-cart ride apart. And while your SmartFlyer travel advisor remains the best resource to help match your preferences with the right Velas Resort for you, we’re diving into all three Cabo properties to get your creative wheels turning.

Bring the Entire Family to Grand Velas Los Cabos

As you arrive at the Grand Velas Los Cabos lobby, you’re greeted with a view looking out over the Sea of Cortez that’s truly transportive. Sloping striped columns frame the sky, sleek marble slabs line the floor, and structural furniture and sculptures complete the space. It makes you feel like you’re entering another world entirely, where sunsets are even more cinematic.

Design language here is guided by the sail-shape of the building, designed by architecture firm Elias Elias, which honors the Vela family. A quick language lesson: “Vela” is “Sail” in Spanish. Through this feat of architecture, each of the 307 suites has an ocean view, continuing the magic from the lobby into each room. Since opening in 2016, the property has been awarded a range of highly sought-after awards not just for its design, but the service that accompanies it. When staying at Grand Velas Los Cabos, rest assured you’re in the hands of a property that’s earned 5 Stars by Forbes, 5 AAA Diamonds, and a Michelin star. In order to maintain its strict service standard, regardless of the hours you choose to keep, you’ll have someone to assist you with twenty-four-hour personalized concierge service.

Each suite at Grand Velas Los Cabos measures more than 1,100 square feet, with select accommodations featuring private plunge pools. There are three swimming pools—one that’s adults-only, one for the kids, and one that welcomes everyone. A 35,000-square-foot SE Spa offers sixteen treatment rooms, a seven-step hydrotherapy journey, and staff referred to as “body artisans.” One of the standout offerings is the Spa Atelier program—fifty- or eighty-minute sessions that include custom programming of aromatherapy, tea ceremonies, nutrition, and Ayurvedic medicine. There’s also a state-of-the-art Life Fitness center, featuring a complete slate of equipment, Pilates and yoga classes boasting ocean views, and unique programming like floating mat core sculpting.

Think: arts and crafts programming, bingo, soccer games, Wii and Xbox, storytelling hours, movie screenings, board games, and mini bungee jumping.

With such a wide array of offerings, Grand Velas Los Cabos knows who it’s designed to serve best. Families are a major part of that mix. The resort has a dedicated Kids’ Club for children between the ages of four and twelve, with age-appropriate activities that give younger guests their own spaces. Think: arts and crafts programming, bingo, soccer games, Wii and Xbox, storytelling hours, movie screenings, board games, and mini bungee jumping. But family-friendly programming doesn’t stop when the Kids’ Club does. Teens have their own dedicated space for activities, while the resort also builds experiences that parents and children can do together, from pool time and beach activities to culinary and cultural programming.

This wide range of offerings gives the property a wide range of guests it can serve, as well as carving out unique experiences within one family unit. For instance, a family can spend the morning together, split off for a few hours while the littles hit the Kids Club, and then reconvene for dinner without ever having to leave the premises. This convenience is particularly adept for multi-generational trips, where grandparents, parents, and young children may have very different ideas of what makes a perfect vacation. Plus, the resort’s spacious multi-bedroom Family Suites are designed with multi-generational travel in mind, giving families more room to stay together while maintaining separate sleeping and living spaces.

Think of it less as dinner and more as a culinary tour through Mexico, where local produce, seafood, meats, Mexican wines, and ancestral tradition are given the kind of treatment you might expect at a destination restaurant with a months-long waitlist.

The resort is perhaps at its most impressive when it comes to food. Cocina de Autor, its signature restaurant, earned a Michelin Star in 2024. Led by two-Michelin-Star Chef Sidney Schutte (who leaves his restaurant Amsterdam for two months every year to craft the menus at Los Cabos) and Executive Chef Francisco Sixtos, the restaurant serves an eight- to ten-course tasting menu that draws on Mexican ingredients and traditions while taking plenty of creative liberties. Think of it less as dinner and more as a culinary tour through Mexico, where local produce, seafood, meats, Mexican wines, and ancestral tradition are given the kind of treatment you might expect at a destination restaurant with a months-long waitlist. The fact that your meals here are a built-in part of the stay feels almost like a cheat code.

Adult Sophistication at Grand Velas Boutique Los Cabos

This adults-only property sits next door to its larger sister resort, but the experience is intentionally more intimate…

If Grand Velas Los Cabos feels like an expansive retreat for a family of all ages, Grand Velas Boutique Los Cabos feels like someone dialed it up to deliver an even more sophisticated, grown-up version. This adults-only property sits next door to its larger sister resort, but the experience is intentionally more intimate, with just seventy-nine suites and a quieter atmosphere from the moment you arrive. There’s still the Sea of Cortez glistening, the Baja sunshine, and the dramatic landscape that makes Los Cabos feel so far removed from the rest of the world—but here, the scale is different.

Suites at Grand Velas Boutique Los Cabos all open onto ocean views, with some featuring private plunge pools and fire pits. Here, the pace is geared toward savoring each moment. It’s particularly suited to couples, honeymooners, and adults traveling together, with the child-free environment delivering a specific brand of serenity. And if at any point you want to switch up the rhythm, you can head over to the main resort—all the dining and amenity options there are included in your stay, too.

Wellness here is less about checking in for a spa treatment and more about moving through a holistic array of programming. The fitness center is stocked with more Technogym cardio and training equipment and free weights, and more opportunities for personalized training. At the Boutique’s SE Spa, consider partaking in a complete Wellness Ceremony built around a progression of heat, cold, water, and meditation. This special treatment begins with a sauna and steam room session before moving into an ice room, and ultimately continuing into a magnesium pool with bubble seats, jets, and a reflexology bubble geyser. The final stages include sleep therapy, meditation, and detoxification. There’s also a Before Bed Dry Spa Experience, which moves guests through dry spa stations including a sleep chair and infrared light, with a snack and calming beverage at each juncture of your treatment.

The focus turns toward Mexico’s food, drink, and creative traditions.

The “Before Bed” experience is just one of the resort’s Signature Experiences that follow an immersive approach. The focus turns toward Mexico’s food, drink, and creative traditions. A Mexican Spirits & Agave Tasting moves beyond tequila into the smoky complexity of Oaxacan mezcal, along with the regional traditions of sotol and raicilla. The Tequila Journey traces the spirit from crisp Blancos to complex Extra-Añejos, introducing guests to Blue Weber Agave and the craftsmanship behind boutique labels. For wine drinkers, the Mexican Wine and Cheese Pairing is led by a sommelier and focuses on Valle de Guadalupe wines matched with artisanal Mexican cheeses, while the Salts of the World Tasting takes a decidedly more unexpected approach, exploring how mineral salts from different parts of the world can change the flavor of individual ingredients. There are also hands-on experiences, including a Mole Mexican Cooking Class and an Art and Wine Experience with a local San José del Cabo artist.

And then there is Loto Robata Grill, where the property’s grown-up sensibility makes its way onto the dinner table. Led by Chef Schutte, the restaurant takes the Japanese robata tradition and combines it with his own creative approach, bringing traditional Japanese flavors into a Baja setting. It joins the resort’s other food and beverage experiences as another reason to stay on the Boutique side of the property. Another point for Grand Velas Boutique Los Cabos? One of its more playful—but still very adult—beverage additions. Heritage Sips is a collection of five non-alcoholic drinks inspired by ancestral Mexican beverages and centered on traditional ingredients. Cacao, corn, hibiscus, and agave become the starting points for drinks that explore the ingredients and traditions behind Mexico’s drinking culture.

It’s the best of both worlds—adults can rest assured in choosing the grown-up oasis of the Boutique property and still indulge in the variety of the dining scene next door.

That’s really the defining difference between Grand Velas Los Cabos and Grand Velas Boutique Los Cabos: the emphasis at Boutique is on tasting, learning, lingering, and trying something genuinely unique. Plus, you’ll still have access to the five gourmet dinner restaurants at Grand Velas Los Cabos, including Cocina de Autor. It’s the best of both worlds—adults can rest assured in choosing the grown-up oasis of the Boutique property and still indulge in the variety of the dining scene next door.

Mar del Cabo for The Independent Traveler

It’s notably the smallest property in the Velas Resorts Los Cabos portfolio, with just forty-eight rooms and suites.

If Grand Velas Los Cabos feels expansive and Grand Velas Boutique feels intentionally subdued, Mar del Cabo feels like the more laid-back, design-minded sibling. It’s notably the smallest property in the Velas Resorts Los Cabos portfolio, with just forty-eight rooms and suites. And with its position on a narrow stretch of the corridor between the two Grand Velas properties, the design is matched to feel pared back. White walls act almost like a canvas, while Mexican handicrafts, local textiles, wood furniture, and pops of color provide a full sensory experience. Guests can choose between one- and two-bedroom suites as well as two penthouses with accommodations varying depending on where they sit along the slope. Some have direct ocean views, while others look onto gardens and corridors, but all have furnished terraces or balconies. The oceanfront suites near the lobby offer elevator access, while the suites closer to the pool sit lower on the property and include larger indoor and outdoor spaces.

The property’s layout is part of its charm—and something to keep in mind when booking with your SmartFlyer travel advisor. Rather than one large building with an elevator that takes you everywhere, Mar del Cabo cascades toward the beach, with stairs connecting its different levels. The descent brings you past gardens and viewpoints before reaching the oceanfront pool, which acts as a distinctive tiled pool just steps from the sand. Above it is a lookout where guests can settle into the grass with a panoramic view of the Sea of Cortez; it’s particularly beautiful around sunset. On select evenings, the hotel turns this area into a gathering spot around a fire pit for s’mores. Continue down a few more steps, and you’re on the beach, where the long stretch of sand is better suited to walking and jogging than swimming, given the waves and strong currents along this part of the coast. Between December and April, there’s the possibility of spotting migrating whales offshore.

…leaves guests with more flexibility to build their days around the destination, especially if you’re hoping to explore wider Cabo San Lucas, including its golf courses, fishing, or robust dining scene.

The adults-only designation gives Mar del Cabo a different vibe from Grand Velas Los Cabos next door. The European plan at Mar del Cabo also differs from the Boutique; the nightly rate includes breakfast, but everything else is a la cárte, giving you free rein to do Cabo your way. That leaves guests with more flexibility to build their days around the destination, especially if you’re hoping to explore wider Cabo San Lucas, including its golf courses, fishing, or robust dining scene. Guests can also opt to dine at either sister property. This flexibility gives you an advantage not often found at a small boutique hotel: the property itself remains intimate, but the larger Velas ecosystem is accessible just next door.

Its focus on culinary is where the Velas connection becomes especially apparent. Breakfast includes homemade bread, acai bowls, traditional Mexican dishes, fresh juices, and smoothies, while dinner can move into more elaborate territory. Encanto Farm & Sea sits above the pool and looks toward the Sea of Cortez, with a menu built around the flavors and ingredients of Baja California Sur. More than ninety percent of the restaurant’s ingredients come from nearby orchards, ranches, and producers, and the kitchen’s emphasis on local sourcing carries through from breakfast to dinner. The newer Encanto de la Baja: The Chef’s Blind Menu takes that local focus even further, with Chef Oscar Morales creating a seven-course menu based on what is freshest that day. You’ll share any dietary restrictions and ingredients you avoid, and the rest is left to the kitchen, with pairings that can include wines from Valle de Guadalupe or cocktails, depending on the vibe.

The smaller footprint of Mar del Cabo also makes it an appealing option for group travel. With just forty-eight rooms and suites and two larger sister resorts immediately beside it, the property can accommodate buyouts for destination weddings, corporate gatherings, and other celebrations while still having access to its wider range of amenities. The programming can be customized around the setting, from sailboat weddings and beach barbecues to mariachi nights and spirits tastings, with excursions such as whale watching and sunset boat trips available beyond the property. And for guests traveling with four-legged companions, Mar del Cabo is pet-friendly, with its Pawsh Spa offering a particularly on-brand ritual: Tibetan singing bowls, a natural-bristle brush massage, organic shea butter for the paws, and jade rollers to cool them down after a day in the Los Cabos heat.

Getting to Velas Resorts in Los Cabos

Los Cabos is served primarily by Los Cabos International Airport (SJD), which is a thirty-minute drive from the Velas Resorts properties. There are nonstop flights from major cities across the U.S., as well as from Canada and Mexico. Cabo San Lucas International Airport (CSL) is also roughly thirty minutes from the resorts, and it caters primarily to private and executive aviation, including our partners at Aero who offer convenient service from Los Angeles, complete with Erewhon on board.

Private airport transfers take you directly from the airport to your stay. The drive from the airport also gives you your first introduction to the landscape, including a dramatic combination of desert, mountains, coastline, and Sea of Cortez views that defines this part of Baja California Sur. By the time you reach the resorts, the landscape has already started doing some of the work of convincing you that you’ve arrived somewhere very different from home. Ultimately, no matter what version you chose to experience, Cabo is one of those destinations where the hardest part is often when it’s time to leave.

2027 Travel Trends Report

Kayla Douglas — Thu, 06 Aug 2026 18:02:08 +0000

Each year, as summer winds down stateside, we look ahead through the lens of our travel advisors to chart the trends shaping the future of luxury hospitality.

As we set our sights on 2027 travel trends, we’re looking not only at where discerning clients are traveling, but why—and how—they choose to move through the world. Several themes have emerged that are poised to define our year ahead. The prevalence of AI is swinging the pendulum back toward the power of human expertise. Wellness is becoming more clinical than spiritual. A return to analogue experiences is emerging as the antidote to our always-on world. Emerging air routes are reshaping where people want to go. And above all, taste is supplanting algorithmic suggestions as the ultimate arbiter of aspiration. Let’s dive in.

2027 TRAVEL TRENDS WE’RE BREAKING DOWN

Having an Original Thought is Modern Life’s Greatest Luxury
Wellness is Changing its Face. Or Yours.
A Return to Analogue
The End of Endless Choice
Literary-Inspired Travel is Entering the Luxury Space
No photos, please.
Mamma Mia! Greece Has Never Been Hotter
The Runway Effect
Travel Advisors as Agents of Influence
What’s Even Real Anymore? Taste.

Having an Original Thought is Modern Life’s Greatest Luxury

In a world where talking about the pros and woes of AI in seemingly equal measure has become a part of everyday discourse, it’d be expected for a travel company powered by human insights to take the bait. In fact, in our 2025 Travel Trends Report, we’ve delved into just how much more the recommendations of a real person matter in the face of increased AI adoption. Two years later, we still believe that.

But the reality is, in our current landscape as it relates to 2027 travel trends, even the savviest travel advisors are using AI; in a recent survey of our SmartFlyer travel advisor community, six in ten advisors have incorporated it into their workflow. Fittingly, on a recent panel discussion at the Travel + Leisure World’s Best Summit, Dr. Richie Karaburun, Clinical Associate Professor of Hospitality and Tourism at the NYU School of Professional Studies, said, “AI isn’t going to take your job. Someone who knows AI will.” And the most strategic travel advisors are taking note, choosing to incorporate AI not for recommendations, but to streamline otherwise tedious back-office tasks. Which leads us to our starting point for this 2027 travel trends report: the intrinsic value of an original thought.

…we’re of the mindset that it’s the trips that go against the grain that often leave the most outsized impact.

While it can be tempting to follow the droves of well-heeled travelers towards St. Barth’s over New Year’s, Aspen for February break, or Sardinia in the peak summer months, we’re of the mindset that it’s the trips that go against the grain that often leave the most outsized impact. Working with a creative travel advisor means you’ll be privy to personalized recommendations that go beyond the expected—certainly beyond what AI could come up with. If you’re active, maybe that means a surfing trip in Indonesia at the new Nihi Roté. If you’re looking for a science-based health reset, perhaps it means going to Lanserhof Sylt on the Wadden Sea in Germany for a weeklong Neuro Sleep Reset. If you’re looking to reignite a romantic connection, maybe that means a wine-fueled trip down to Awasi Mendoza, weaving through its vineyards. No matter where an advisor-provided suggestion finds you, we’re certain it’s one that AI wouldn’t have come up with. And that just might be the biggest flex of all in 2027.

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Wellness is Changing its Face. Or Yours.

The word “wellness” has been on the lips of hoteliers for what feels like forever. In fact, entire resorts and even hospitality brands like SHA Wellness (notably launching its third location coming halfway between Abu Dhabi and Dubai soon) have been constructed to serve the growing demand for longevity. But the 2027 travel trend we’re charting tied to wellness is distinctly different than years past. With GLP1s and peptides abound, we’re living in a culture obsessed with results. In fact, in a recent survey by Strategic Vision, 39% of travel advisors say clients are showing more interest in measurable wellness outcomes such as sleep, fitness, and stress reduction.

Take The Emory in London. Under the umbrella of Maybourne Hotels and sister hotel to the iconic Claridge’s and The Connaught, their approach to wellness is anything but stuffy. In The Emory’s Surrene Belgravia facility, treatments like its “City Circadian Reset” offer personalized treatments that go far beyond your standard massage. Think: consults with Surrenne’s medical lead, daily Tracy Anderson classes, complimentary gym wear laundry service, daily red-light therapy, and 30 days’ worth of personalized supplements. It’s not just about feeling better, but looking better, too. And increasingly, wellness is moving beyond hands-on treatments toward technology-driven, touchless therapies rooted in these sought-after measurable outcomes. For instance, at 1 Hotel Hanalei Bay, guests can enjoy the benefits of Hyperbaric Oxygen Therapy, Somadome Meditation Pods, and sensory-deprivation float experiences.

This science-based approach is reflective of a broader shift in longevity care. ZEM is moving beyond biomarkers alone to consider resilience, mental clarity, and overall quality of life.

Results-backed wellness isn’t about fluff; it’s about diagnostics. After a recent trip to ZEM Wellness Clinic Altea in Spain, SmartFlyer Founder and CEO Michael Holtz remarked on how innovative the property’s technology was, noting, “ZEM is the only destination in Europe to offer all seven Metawell multisensory systems. They combine vibration, light, and frequency to support nervous-system recovery, emotional balance, and cognitive performance. This science-based approach is reflective of a broader shift in longevity care. ZEM is moving beyond biomarkers alone to consider resilience, mental clarity, and overall quality of life.” ZEM is infusing its science-backed philosophy in all it does, including offering therapies like Pro-Ageing Performance IV Therapy, which reduces fatigue and boosts energy; O₃ Vitalage Ozone Therapy, which improves circulation and reduces inflammation; and Hypoxia–Hyperoxia Therapy, which improves your capacity for exercise and reduces blood pressure. All in all, it’s about walking away from your stay not just more balanced, but looking better than ever.

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A Return to Analogue

For years, luxury travel in the traditional sense has been defined by offering more: more amenities, more dining outlets, more square footage, and more experiences packed into seemingly fewer days. However, as a part of our 2027 travel trends, we see there being a notable shift away from “more” as we instead ask, what happens if it’s actually “less” that empowers you to get closer to yourself? In stripping back to the essentials, travelers are able to dig deeper into one of the rarest luxuries of all: presence.

Increasingly, we’re seeing that the most memorable moments don’t happen inside a suite, but outside. And often, tech-free. At Singita Lebombo and Singita Sweni in South Africa’s Kruger National Park, guests can opt to trade their four walls for a night spent partaking in “Night Camp,” which is Singita‘s take on sleeping in a canvas tent away from the lodge, directly beneath the stars. Similar thinking applies in New Zealand at Minaret Station, where guests are helicoptered into the Southern Alps to stay at one of the world’s most remote lodges with just four rooms. Or, in the highlands north of Ubud, Buahan, a Banyan Tree Escape offers a unique “no walls, no doors” concept across its sixteen private villas featuring open-air views to the jungle and nearby mountains. In these environments, luxury isn’t measured by how much is added, but by how much comes into focus when the fluff falls away.

Perhaps the greatest luxury isn’t having more distractions or more to do, but having the space to notice more.

This gravitation towards analogue extends far beyond where travelers sleep. It’s not a more-is-more mentality, but a growing desire to go back to basics in order to be brought back to yourself. According to WGSN’s Future Consumer forecast, these behaviors are connected to “The Great Exhaustion,” or a growing desire to slow down, disconnect from constant stimulation, and instead seek human, tactile experiences. Whether it’s a real room key over a digital one like at Passalacqua in Lake Como or immersing yourself in the vinyl culture of Patina Osaka‘s Listening Room (a space outfitted with over 6,000 records), ultimately, this 2027 travel trend of returning to analogue is about rejecting our culture of hyper-optimization. Because today perhaps the greatest luxury isn’t having more distractions or more to do, but having the space to notice more.

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The End of Endless Choice

Just when you thought we’d finished talking about the shift away from the more-is-more mentality, there’s one final piece to the puzzle: the choice itself. For too long, luxury has been equated with an abundance of options—a concierge guide with endless dining recommendations, an in-room pillow menu with seven choices, or an in-room electric panel so “advanced” you can’t figure out how to make the lights turn off. To us, this optionality isn’t comforting—it’s distracting. In reality, it’s ritual and the elimination of decision fatigue that creates a sound stay. This is where travel advisors become indispensable, editing the infinite possibilities into a handful of personalized picks before a trip even begins—and where the very best hotels, villas, and cruise or yacht operators elevate an experience by remembering those preferences upon your arrival.

This symbiotic relationship comes most naturally in the realm of repeat stays. On a recent check-in at COMO The Treasury, Perth, the team told us about a guest they’d welcomed over one hundred times. Now, upon her arrival, she’s provided a special key outfitted with a leather tassel in her favorite color (yellow), and led to her favorite room (a Studio Suite facing Elizabeth Quay), which is set to her exact preferred temperature (21°C). It’s a ritual. And the property’s recognition of her loyalty is what takes hospitality from feeling transactional to relational. Because few sentiments resonate quite like feeling known and remembered.

…the brands and advisors that earn lasting loyalty won’t be the ones offering the most options, but the ones that make clients feel like the choice was crystal clear all along.

Increasingly, this is what affluent travelers are actually paying for: not more options, but fewer decisions. In a world where access to information about every place can be surfaced in seconds, luxury isn’t endless intel—it’s being spared from having to sift through it. Every preference remembered in an effort to return something to you more valuable than money: your time. And as travel becomes increasingly frictionless, the brands and advisors that will earn lasting loyalty won’t be the ones offering the most options, but the ones that make clients feel like the choice was crystal clear all along.

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Literary-Inspired Travel is Entering the Luxury Space

The idea of a beach read has long held universal appeal for its promise of fleetingly euphoric conditions: a page turner paired with the sun hanging above at high noon, and hopefully (if executed properly) a cold beverage beside your lounger. But in today’s hyperconnected world, the notion of packing a few paperbacks and hoping for the best isn’t quite cutting it for avid readers. Bibliophiles are seeking not just an itinerary that carves out time for reading, but one that creates connection to place and forges friendships with fellow readers.

Maryland-based SmartFlyer travel advisor Mackenzie Peyser launched Luxury Reading Retreats in spring 2026 after seeing a void of reading retreats that called luxury hotels home. Mackenzie hosted her first retreat in Middleburg, Virginia—a locale that not only allowed the group to stay at Salamander Middleburg, but most importantly, take a trip to Middleburg Books. Preferring to keep group sizes to about twelve, she’s equally mindful about the place she chooses to host each retreat as she is the people who partake; participants must submit an application of interest, and Mackenzie carefully curates attendees. Looking to next year, she’ll host retreats in Nantucket, Napa, and Nashville, each of which sold out within hours of launch.

Luxury reading retreats are merely one expression of a broader shift toward literary travel. This summer, The New York Times declared that “book-cations” are having a moment, noting that books give travelers an emotional connection to a destination before they ever arrive. World of Hyatt’s partnership with Reese’s Book Club is only further proof of the appetite for a vacation to be connected to story. And in its best form, not as a solitary act, but as a means to connect to community.

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No photos, please.

The pursuit of novelty is at the heart of what has made travel appealing for centuries. But the ultimate irony of our reliance on social media is that so little today actually remains novel. A vista we’ve long seen posted on our feeds when finally seen in person can turn out to be overly contrived—it’s only once getting to places like Zakynthos that you discover the hike overlooking Shipwreck Beach is strewn with metal gates and barriers surreptitiously cropped out of said Instagram posts. A café serving ice cream and wine in Paris gets so popular that they command a line down the block, at the same time putting up “No TikTokers” signs, making its original allure of cozy, calming vibes all but negligible. We could go on and on, citing examples of something special turned into an experience devoid of enjoyment, all because too many have flocked to performative posts and tell the world: I’ve been here.

…for once, you don’t know what you’re walking into because it’s never been posted about.

But the pendulum is beginning to swing in the other direction. If the “No influencers” sign hanging in Nantucket’s Four Winds Craft Guild antique stores sparking spirited online debate has taught us anything, it’s that where content creation is welcome is becoming more limited. Restaurants and hotels are responding in droves. At FORESTIS in the Dolomites, photos are most certainly not allowed in its series of textile-free saunas and cold plunges; but more interestingly, in one select restaurant, your phone is actually confiscated at the door. After being collected at the entryway of the hotel, guests are guided to the entrance of its mountain cave restaurant, Yera, by torch before being presented with a wooden box to place your phone in for the duration of the twelve-course tasting. Walking into the moody space surrounding its open fire kitchen is one of true novelty: for once, you don’t know what you’re walking into because it’s never been posted about.

On a smaller scale, properties around New York are looking to create an equally impactful sense of privacy. In Soho at The Mercer, the lobby is reserved for guests only, and photos are discouraged given its high-profile clientele. At Faena New York in Chelsea, upon entering its popular Living Room social space, you’ll be met with a sign sharing, “In keeping with the intimate, artistic atmosphere of Faena New York, and to preserve the privacy and comfort of our guests, photography, videography, and audio recording are not permitted.” Across the pond at Heckfield Place, they’re all but assuring there are no photos of its spa facilities by confiscating your phone at the door. And just about an hour away at Beaverbrook, discretion is taken a step further with its four-bedroom secret residence, The Dower House, which is marketed with no more than one photo. It turns out, you have to go to know.

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Mamma Mia! Greece Has Never Been Hotter

Greece has never gone out of style. But like all destinations, demand ebbs and flows. We’re predicting 2027 to be a peak year for travel to Greece thanks to an amalgamation of cultural sway and increased hotel inventory. On the note of arts and culture, this summer, headlines were dominated by coverage of The Odyssey, Christopher Nolan’s newest masterpiece shot on 70mm. And the conversation is predicted to be continually pulled toward the Aegean’s turquoise waters with the release of the sixth and final season of Emily In Paris, set to hit Netflix just before the holidays with early episodes filmed in Greece.

Film and TV storylines aside, the country has never been more ready for high-end travelers. This year, we saw two newcomers to Mykonos that turned heads in the Cyclades and beyond: Four Seasons Hotel Mykonos and Fouquet’s Mykonos. Next year will see the opening of several new properties across mainland Greece as well as the islands, including Rosewood Crete, Kenshō Paros, and Conrad Corfu. These properties will join the ranks of an existing hotel landscape that’s already earning international recognition: in the latest Travel + Leisure World’s Best Awards, THE DOLLI at Acropolis was voted number five city hotel in Europe, while Canaves Epitome was voted number one resort in Greece. In keeping with travelers who’ve “been everywhere,” this combination of newness and a track record of excellence is reason enough to pivot Euro summer plans to Greece.

The investment in new hard product isn’t just strategic for hoteliers and travelers; it reflects the outsized role tourism plays across the country at large. According to a recent report from the World Travel & Tourism Council, Tourism represents roughly 20% of Greece’s GDP, the largest share among the countries reported and nearly double Italy’s 10.4%. But Greece’s relationship to hospitality stretches back far longer than any traditional tourism boom. If you were one of the hundreds of thousands who ran to the nearest IMAX to see The Odyssey, you’ll recall Zeus’s Law: the ancient obligation to welcome and care for strangers. The Greeks have been perfecting the art of hospitality for centuries. In 2027, travelers will simply have more ways to experience the Grecian touch.

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The Runway Effect

…longer direct flights—whether domestic or international—have gained share over more complex itineraries.

Ask any seasoned traveler how they choose their next destination, and they’re likely to point to a new hotel opening, a cultural reference that swayed them, or a recommendation from a trusted travel advisor or friend. But increasingly, one of the strongest influences on where clients are choosing to go is new airline routes. According to the 2026 Deloitte Summer Travel Survey, longer direct flights—whether domestic or international—have gained share over more complex itineraries. And notably, there’s a 10% increase amongst travelers willing to upgrade to business or first class for a more comfortable flying experience.

For our SmartFlyer Air Team, every new nonstop flight redraws the map. A destination that once required two connections and a full day of travel suddenly can be unlocked with the introduction of routes. Delta’s new nonstop from JFK to Olbia has driven client demand for Sardinia, says New York-based travel advisor Teddy Betesh, while Rebecca Alesia notes an uptick in travelers to Sicily since the airline launched a nonstop to Catania. United Airlines’ nonstop from Newark to Málaga has made a marked difference as Beth Washington’s tri-state-based clients seek easy access to sunshine along Spain’s Costa del Sol. Barri Reisch weighed in to share how the recently launched American Airlines nonstop between Miami and Milan has driven northern Italy business. Similarly, St. Louis-based advisor Betsey Brown and Chicago-based advisor Amy Zebala shared sentiments on an influx of inquiries to London with British Airways’ new nonstop from STL to Heathrow.

Looking ahead to 2027, the long-awaited nonstop flight between New York and Sydney—also known as Qantas’ Project Sunrise—will do more than replace New York to Singapore as the longest flight in the world, further opening up the destination to many who hadn’t previously considered visiting Australia. In 2027, we’ll also see American Airlines launch a route between Chicago and Tokyo. El Al is launching Tel Aviv to Seoul, making it the first nonstop between Israel and South Korea. SAS will launch Copenhagen to Krabi and Phuket, offering more options for the continued demand for premium product to Thailand. More than ever, watching which airline routes are being invested in may prove just as pivotal as new hotel openings, and your SmartFlyer travel advisor remains your trusted resource to connect all the dots.

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Travel Advisors as Agents of Influence

For years, headlines have been swirling that travel advisors are “so back,” citing how Millennials and Gen Z are turning to agents for advice. So, it’s no surprise that in this year’s LinkedIn Jobs on the Rise Report, “Travel Advisor” sits at number eighteen as the top growing job title. Does more mean better? Not necessarily. But what can’t be ignored is how those outside the travel industry are increasingly being influenced by travel advisors more than traditional influencers.

In its July 2026 Trends Report, London-based agency Perowne International draws a notable parallel between who they refer to as “Super Agents” and the trust inherent in their recommendations. The report goes on to describe how the most strategic travel advisors use their social platforms to showcase not just pretty destinations, but a peek behind the curtain in how they approach scouting. Jules Perowne describes it as flexing the same editorial muscles as a journalist, in turn reassuring existing clients that they know their stuff.

But ultimately, the idea of a travel advisor supplanting a traditional influencer in terms of drumming up demand for a place or property comes down to taste.

From our vantage point, increasingly, travelers are craving certainty. They want to know that their advisor has been to the hotel, tested the restaurant, slept in the bed, and can speak to the size of the gym first-hand. It’s not scalable to expect your agent to have been everywhere, but the power of a network like SmartFlyer means that even if they haven’t been, someone in the collective has. But ultimately, the idea of a travel advisor supplanting a traditional influencer in terms of drumming up demand for a place or property comes down to taste. Lots of hotels have highly rated hard product; but following and engaging with an agent who shares your taste level is where the real influence comes in.

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What’s Even Real Anymore? Taste.

In our final trend, we return to the idea that luxury is no longer defined simply by access to what has traditionally been considered desirable. Instead, it is increasingly shaped by the judgment, filtration, and taste required to decide what is worth desiring in the first place. In a world where everyone can generate an itinerary with AI, purchase convincing handbag dupes, or discover the latest “hidden gem” online, true discernment has become infinitely more valuable than access itself. For travel advisors, taste functions as a filtration system. One client may seek complete privacy while another wants to be at the center of the scene, but in every case, the advisor’s role is the same: to distinguish what is genuinely exceptional from what is simply new, popular, or algorithmically amplified.

Luxury isn’t becoming less exclusive; instead, it is becoming more informed.

That same shift is reshaping how we think about provenance. Historically, value was rooted in where something came from. Today, when a lab-grown diamond can be visually indistinguishable from a mined one, or a meticulously crafted Birkin dupe can challenge the original, authenticity is becoming less about what something is and more about the judgment behind choosing it. We believe an eye for quality will always outlast status signaling. Luxury isn’t becoming less exclusive; instead, it is becoming more informed.

Consider UK-based jeweler Astrea London, a brand built around recycled gold and D- and E-color lab-grown diamonds. This summer, it opened its flagship boutique inside Mandarin Oriental Lutetia, Paris, the storied Left Bank hotel that has welcomed guests since 1910, just steps from Hermès’ original flagship. The juxtaposition is telling: one of hospitality’s great heritage institutions is embracing a brand that challenges long-held assumptions about value and craftsmanship. The old guard is changing, and with it, so too, are signals of wealth. Erina Pindar, SmartFlyer COO and Managing Partner, weighs in, sharing, “Ultimately, the question is no longer whether a lab-grown diamond is better than a mined one, or whether a heritage house is more valuable than a newcomer. In a world where almost anything can be replicated, what cannot be copied is judgment. A honed eye and taste, the ability to recognize lasting quality amid limitless choice—that has become the rarest luxury of all.”

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Ready to start planning 2027? Contact a SmartFlyer travel advisor.

A True Longevity Trip Starts with Science

SmartFlyer — Tue, 04 Aug 2026 22:30:20 +0000

Today’s travelers aren’t simply looking to disconnect for a few days—they’re seeking a stay that empowers them to live better.

…we’re seeing an uptick in those turning to wellness clinics for advanced diagnostics and science-backed strategies for ongoing vitality.

Increasingly, demand for a “wellness retreat” has morphed into conversations around investing in longevity care. Our team of SmartFlyer travel advisors is adept at designing itineraries to help you better understand your body. The growth of longevity-focused travel reflects a broader shift in how we’re collectively approaching well-being. With more travelers seeking medical expertise beyond their general practitioner, we’re seeing an uptick in those turning to wellness clinics for advanced diagnostics and science-backed strategies for ongoing vitality. With the longevity clinic tourism market valued at approximately $18 billion and projected to reach $48.2 billion by 2033, this trend only promises to continue.

This new era of wellness travel, backed by science, centers on improving cognitive function, maintaining energy, and increasing mobility. Travelers are notably drawn to destinations where physicians, diagnostics, nutrition, movement, and restorative therapies work together to create a proactive approach to aging. But it takes a true expert to scout out trusted newcomers to this space—and that’s where we come in.

Wellness Amplified by a World-Class Location

Set along Spain’s Costa Blanca, ZEM Wellness Clinic Altea brings together advanced medicine and Mediterranean living in a thoughtfully designed setting. A stay at ZEM is best suited for travelers looking for a more intentional reset—only a fifty-minute drive from the international Alicante-Elche Miguel Hernández Airport (ALC), it’s a worthy standalone destination, but can alternatively be worked into a broader European itinerary.

Altea’s climate makes ZEM a year-round destination.

Located in Altea, one of the region’s most atmospheric coastal towns, the property sits between the foothills of the Sierra de Bernia and the Mediterranean Sea, surrounded by whitewashed streets, artisan boutiques, historic architecture, and sweeping coastal views. Altea’s climate makes ZEM a year-round destination. Winter offers an opportunity to step away from colder climates and focus on recovery, sleep, and restoration, while spring and autumn are particularly well suited for outdoor movement and mindfulness practices. While still an under-the-radar destination within Spain, Altea offers a quieter perspective on Spain’s coastline combined with a creative community that gravitates here for its relaxed pace of life.

How a Stay at ZEM Works

Each stay begins by pairing you with a dedicated ZEM Master…

From the moment you arrive, the experience unfolds more like a highly personalized health journey than a traditional wellness retreat. Rather than checking into a preset itinerary, your first days are dedicated to understanding how your body functions today so that every treatment, consultation, and meal throughout your stay is informed by objective medical data. Each stay begins by pairing you with a dedicated ZEM Master, who guides your journey from pre-arrival consultation through the program itself.

Each stay begins with the ZEM Wellness Medical Assessment, which goes beyond the traditional screening. Laboratory analysis includes oxidative stress and free radical testing, NAD+ level assessment, Cardisio electrocardiogram testing, body composition analysis, and skin evaluation—information that not only determines your baseline health but also informs consultations spanning neurocognition, emotional wellbeing, biodental health, and aesthetic medicine.

Despite its wide range of advanced technology, arriving at ZEM Wellness Clinic Altea feels less like entering a traditional medical facility and more like stepping into an elegant retreat. The grand gold-and-cream lobby sets the tone for serenity immediately, centered around a hand-assembled mosaic made from 35,000 individual pieces, and a sculptural chandelier suspended above the space. The design introduces a sense of calm before any consultation or assessment begins. The property’s architecture reflects a different vision of wellness. Its ninety-five rooms and suites are designed around natural light, quiet, and expansive views, each element contributing to an aesthetic that’s refined but still understated.

Your Medical Team at ZEM Wellness

Through ZEM Wellness’ partnership with IMED Hospitales, a private healthcare group, the clinic brings together advanced diagnostics, preventive medicine, regenerative therapies, nutrition, movement, and recovery within one integrated destination. The medical team is led by Dr. Carlos Gutiérrez, Director of ZEM Clinic and a specialist in longevity medicine and family medicine with more than twenty-five years of international clinical experience. He works alongside a multidisciplinary team including Dr. Alfonso Díaz, a bio-dental specialist focused on implantology and oral rehabilitation, and Dr. Jessica Castejón, a clinical psychologist and sexologist specializing in mental well-being, psycho-oncology, and evidence-based therapies.

Programs are designed around a range of goals, from foundational assessments and detoxification to weight management, cognitive balance, immunity, aesthetics, and longevity care. A 4,000 square-meter spa and fitness area, forty-two treatment cabins, outdoor pools, and Finca Althaya, ZEM’s organic estate spanning approximately 200,000 square meters—about twice the area of Chicago’s Millennium Park—each act to support the various programs.

How Long to Stay at ZEM Wellness Clinic Altea

Those new to the concept of medical wellness are suggested to begin with ZEM Essential, a three-night introductory program designed to provide an initial understanding of the clinic’s approach. For travelers curious about longevity medicine—but not yet ready to commit to an extended program—the three-night ZEM Essential stay offers an approachable introduction to the clinic’s philosophy. Rather than attempting to transform your health in just a few days, this visit focuses on establishing your baseline and introducing lifestyle habits. In three nights, you can expect:

A comprehensive medical assessment and physician consultation.
Baseline diagnostics to better understand current health markers.
An introduction to ZEM’s personalized nutrition philosophy.
Movement and recovery sessions tailored to your goals—leave with a cross-functional training plan that will lower your mile time or a path towards more mobility.

For those with a bit more time, or who are looking to see results while on the property, five to seven nights allows enough time for the clinic’s multidisciplinary approach to fully come together. Once your diagnostic results have been reviewed, your daily schedule is built for your goals. During a five- to seven-night stay, you’ll experience:

Personalized physician consultations informed by comprehensive diagnostics.
Targeted movement sessions including strength, mobility, and functional training.
Recovery therapies such as hyperbaric oxygen therapy, cryotherapy, hydrotherapy, or therapeutic massage.
Nutrition consultations and personalized meal planning.
Time to establish sustainable routines around sleep, movement, recovery, and nutrition, so that you can leave with a foundation in place.

Together, these evaluations provide a detailed picture of how your body functions and where targeted support can have the most outsized impact.

If you’re seeking even more measurable lifestyle changes, you could consider staying for at least seven nights—and programs extend to twenty-one nights, offering the most meaningful opportunity for transformation. Every program of seven nights or longer begins with the ZEM Diagnostic Lab, where an advanced assessment evaluates physical, metabolic, cardiovascular, cognitive, and functional health. The eight-step assessment includes vital signs, advanced electrocardiogram testing, autonomic nervous system balance, body composition analysis, grip strength, mental performance, skin appearance, and a three-dimensional body scan. Together, these evaluations provide a detailed picture of how your body functions and where targeted support can have the most outsized impact. The additional time allows physicians to monitor your response to therapies, refine your treatment plan, and layer advanced regenerative medicine into your itinerary as your body progresses throughout the program. Extended stays may include:

Metabolic coaching and personalized performance strategies.
Regenerative therapies to target specific goals, whether that’s weight loss, increasing your athletic ability, or meeting a specific health marker like lower cholesterol.
Additional neurocognitive and emotional well-being programming to strengthen long-term behavioral tools.

Regardless of the length of your visit, the goal remains the same: to leave with a deeper understanding of your body and practical tools for improving how you eat, move, recover, and age. The longer you’re at ZEM, the more time the medical team has to personalize your program, monitor your progress, and build new habits.

Inside a True Longevity Program

A perfect example: the ZEM Prime Longevity Program is designed for those seeking understanding of how they’re aging and providing them with tools to support long-term vitality; it is available as a seven- or fourteen-night program. The foundation of longevity is built around four interconnected pillars: physical movement, nutrient-dense nutrition, quality sleep, and mental and social well-being.

Together, these areas support increased energy, independence, and vitality. Innovation is central to ZEM’s approach, particularly in the emerging field of emotional and cognitive longevity. The property houses all seven Metawell multisensory systems—the only destination in Europe to offer the complete collection—which use combinations of vibration, light, and frequency-based stimulation to support nervous-system recovery, emotional balance, and cognitive performance. This science-based approach reflects a broader shift in longevity care: ZEM is moving beyond biomarkers alone to consider resilience, mental clarity, and overall quality of life.

What a Typical Day Looks Like

While no two itineraries are exactly alike, a typical day at ZEM is intentionally structured around your body’s natural rhythms. Mornings begin with movement or functional training before transitioning into physician consultations, diagnostic reviews, or specialized therapies. Afternoons balance treatments with time to enjoy the property’s expansive wellness facilities, while evenings prioritize recovery, nutritious dining, and restorative sleep.

Built-in moments of rest allow the body time to recover between treatments, reinforcing one of ZEM’s central philosophies: lasting health isn’t achieved by doing more, but by helping the body function more efficiently.

While the schedule is comprehensive, it never feels rushed. Built-in moments of rest allow the body time to recover between treatments, reinforcing one of ZEM’s central philosophies: lasting health isn’t achieved by doing more, but by helping the body function more efficiently. Recovery is integrated throughout the program with treatments such as a hyperbaric oxygen chamber, whole-body cryotherapy, facial and body treatments, aquatic therapy, private body-mind sessions, conscious breathing with ice immersion, and the ZEM Signature Body Massage. Targeted therapies may include Pro-Ageing Performance IV Therapy, which reduces fatigue and boosts energy; O₃ Vitalage Ozone Therapy, which improves circulation and reduces inflammation; Hypoxia–Hyperoxia Therapy, which improves your capacity for exercise and reduces blood pressure; and colon hydrotherapy, which flushes the large intestine of waste.

Mental and social wellbeing are also recognized as vital elements of the program. Through emotional wellbeing consultations, neurocognitive support, mindful practices, and time spent within the restorative rhythm of the environment, ZEM addresses the connection between mental clarity, stress management, and overall vitality. These are tools designed to last beyond your stay—while you won’t be able to fit the hyperbaric chamber in your checked luggage, resetting your understanding of how to sleep, eat, and move to perform optimally will remain with you even when you land back home.

A True Farm-to-Table Wellness Experience

Food is central to the ZEM philosophy. Through its connection to Finca Althaya, ingredients grown on the property shape the menus at Salvia Restaurant. A focus on nutrition follows the same philosophy as the rest of ZEM’s wellness approach. Every ZEM program, regardless of duration or focus, accentuates whole foods, seasonal ingredients, and anti-inflammatory nutrition in line with the principles of the Mediterranean diet.

Expect colorful, Mediterranean-inspired menus that celebrate seasonal vegetables harvested from Finca Althaya alongside whole grains, legumes, healthy fats like extra virgin olive oil, antioxidant-rich produce, sustainably sourced seafood, and thoughtfully selected lean proteins. Refined sugars and ultra-processed ingredients are minimized in favor of nutrient-dense dishes designed to support your metabolism, reduce inflammation, and promote steady energy throughout the day.

Instead of set menus, meals will reflect your individual program and objectives. Depending on your goals, meals may emphasize blood sugar balance, cardiovascular health, recovery from physical training, or weight management—all while remaining beautifully presented and rooted in Mediterranean culinary traditions. The experience continues beyond the table through the ZEM Culinary Academy and cooking workshops, where you can learn how to select quality ingredients, understand nutritional pairings, and apply the principles of the ZEM approach at home.

Digital Freedom

A feature that differentiates ZEM from other clinics is that there’s no requirement to completely disconnect from your digital world. You can certainly add a complete digital detox into the ZEM program, but it is not required. You are welcome to remain connected throughout your time at the property, making the ZEM a great option for entrepreneurs, executives, and travelers who may need to balance their goals with professional responsibilities. Rather than limiting access to technology, the emphasis is on improving sleep quality, reducing stress, and developing healthier routines that naturally foster a more mindful relationship with digital devices.

A New Way to Travel Well

The next era of wellness travel is not about escaping everyday life—it is about returning to it with a stronger understanding of how to care for yourself. At ZEM Wellness Clinic Altea, science provides the foundation, while the landscape and cuisine shape the experience. Through advanced diagnostics, preventive medicine, restorative therapies, and a setting designed around renewal, ZEM offers travelers the opportunity to invest in their long-term wellbeing.

For those who’ve practically been everywhere, your most meaningful next destination may be the one that helps you better understand yourself. What sets ZEM apart is the breadth of expertise available under one roof. Rather than focusing on a single aspect of wellness, the clinic brings everything together into one coordinated program.

A New Blueprint for Place-Led Luxury with Ritz-Carlton Reserve

SmartFlyer — Fri, 24 Jul 2026 14:14:59 +0000

The world’s most celebrated hotels have long been built around a simple promise: consistency.

Whether arriving at a grand European palace, a Caribbean retreat, or a reliable city hotel, travelers crave the reassurance that comes from a trusted name over the marquee. Today, the expectations of the most discerning travelers have changed, and the wisest brands are listening.

Ritz-Carlton Reserve is one such brand that’s paying attention to the evolving needs of today’s savvy traveler.

The most memorable journeys are increasingly defined by what cannot be replicated: conversations with local artisans, meals crafted from regional ingredients, landscapes that influence the rhythm of the day, and traditions that remain long after departure. This isn’t just conjecture. In one survey published in May 2026, sixty-three percent of affluent travelers reported seeking unique experiences as a primary travel objective. Only one percent of respondents reported status or recognition as a key motivator. As global access expands, the rarest element of travel has become meaningful connection. Ritz-Carlton Reserve is one such brand that’s paying attention to the evolving needs of today’s savvy traveler.

The Added Depth of Ritz-Carlton Reserve

This shift has redefined what constitutes a remarkable hotel. Square footage, thread counts, and recognizable design signatures still matter, but they are no longer the complete measure of distinction. Increasingly, the properties that stand apart are those that could exist nowhere else. Within this transforming landscape, Ritz-Carlton Reserve takes a particularly distinctive approach: it begins without a template. The very first Reserve property launched in 2009 at Phulay Bay, Krabi, Thailand, and was designed to be a private sanctuary experience that offered something more intimate. In the nearly two decades since that first property opened, an additional eight Reserves have opened around the world. While each delivers on the exceptional quality and standard of service that defines Ritz-Carlton, the approach is different.

Each Reserve property—and the individualized service it offers—is defined by what authentically exists around it.

Each Reserve property—and the individualized service it offers—is defined by what authentically exists around it: its history, ecology, craftsmanship, cuisine, and culture. One of the most distinctive characteristics of Reserve is what it avoids. There is no single architectural signature repeated across every address. No identical arrival sequence. No formula that favors brand recognition over local identity. There are no fixed color palettes and no standardized guest journey. That approach embodies a larger change in how travelers define memorable journeys. When access to the world becomes easier, the places that stand apart are those that offer something more difficult to find.

…the most compelling properties are no longer those that are standardized regardless of their location, but those that tell travelers something meaningful about where they are.

Across the Caribbean and Latin America, that philosophy takes four distinctly different forms. At Dorado Beach, a Ritz-Carlton Reserve in Puerto Rico, Rockefeller-era conservation shapes a retreat built around heritage and environmental preservation. At Nekajui, a Ritz-Carlton Reserve in Costa Rica, rainforest biodiversity influences everything from architecture to wellness. At Zadún, a Ritz-Carlton Reserve in Los Cabos, Mexican craftsmanship and evidence-based wellbeing meet against the backdrop of the Sea of Cortés. And at the latest opening in the collection, Siari, a Ritz-Carlton Reserve, sits on Mexico’s Pacific Coast as an ode to conservation and indigenous traditions that define a new approach to coastal hospitality. Together, these four Ritz-Carlton Reserve properties reveal a broader shift: the most compelling properties are no longer those that are standardized regardless of their location, but those that tell travelers something meaningful about where they are.

Where Legacy Shapes Place: Dorado Beach, a Ritz-Carlton Reserve

Long before environmental stewardship became a defining conversation in hospitality, Laurance S. Rockefeller was shaping a different model for resort development. When he opened Dorado Beach in the 1950s on the former Rockefeller estate, his approach centered on preservation. Buildings would not rise above the island’s palms. The coastline would remain accessible. The natural landscape would guide the design rather than be altered to accommodate it.

More than seventy years later, those decisions remain defining features of the beloved Dorado Beach, a Ritz-Carlton Reserve. Set on fifty acres along Puerto Rico’s northern coastline, the resort residences are of note for those seeking more space. Available for stays of four nights or longer, these multi-bedroom villas offer private pools, gourmet kitchens, and a dedicated golf cart for getting around the resort. The Rockefeller Nature Trail, named in honor of the property’s founder, winds through nearly eleven miles of coastal terrain and can be explored by bicycle, golf cart, or on foot. Along the way, you’ll pass shaded forests, sandy beaches, and native ecosystems that have been carefully preserved for generations. The naturalist program extends that link. Observe the island’s native and beloved coquí frog in the Pterocarpus Forest, explore coral reefs offshore, or join evening stargazing sessions that introduce the night sky above Puerto Rico.

The same approach defines Spa Botánico, a feature of the property that is a driving factor of the resort’s high repeat guest rate. Here, treatments unfold within a garden sanctuary tucked amongst tropical plants, herbs, and flowering trees. The spa’s apothecary-inspired setting reflects Puerto Rico’s botanical traditions, while the open-air treatment spaces allow the landscape to remain part of the experience. The lemongrass-ginger massage oil is crafted from the property’s herb gardens. But the real standout is the ManoSantas Apothecary Ritual, a three-hour massage experience with a manosantas, a traditional Puerto Rican healer who creates a custom blend of botanicals for each guest.

This highly personalized experience extends to the service during each stay. Upon checking into your accommodation, you’ll be paired with an Embajador or ambassador; their role goes beyond traditional concierge service to build a more personalized connection between you, your surroundings, and the destination at large—whether arranging a private ocean excursion, recommending local culinary experiences, or introducing guests to lesser-known parts of the island. At Dorado Beach, history is not preserved as a reference point; it remains part of daily life. The result is a property where the most meaningful distinction comes from what has been protected over time: the shoreline, the forests, and the sense of place that Rockefeller preserved more than half a century ago.

Learning the Rhythm of the Rainforest: Nekajui, a Ritz-Carlton Reserve

Costa Rica’s defining feature has never been a single landmark. A trip to sink into “Pura Vida” evokes images of its forests, coastlines, and volcanoes. On the Peninsula Papagayo, biodiversity shapes every element of Nekajui, a Ritz-Carlton Reserve, a property opened by the brand in 2025. Named after the Chorotega word for “lush garden,” Nekajui sits within a 1,400-acre private peninsula where tropical dry forest meets the Pacific Ocean. Like at Dorado Beach, the preservation and conservation of this land is paramount to a stay at Nekajui. Your arrival here will gradually introduce the geography: a drive through Guanacaste’s landscape leads to sweeping views of Playa Pochote, followed by a descent aboard Costa Rica’s only resort funicular toward the shoreline below.

The architecture of the resort follows the contours of the land: ocean-facing suites, villas, and two-bedroom Treetop Tents are positioned throughout the hillside, with private plunge pools and elevated views of the forest canopy. Rather than creating a barrier between guests and nature, the design places them directly within this tension without sacrificing any of the comfort or sanctuary expected from a Ritz-Carlton Reserve stay.

The architecture of the resort follows the contours of the land.

The personalization you’ll feel here begins immediately through the Manzu service model—the unique name for the butler program like Dorado’s Embajador—replacing the traditional front desk with a dedicated host who remains connected throughout the stay via WhatsApp. From arranging a rainforest excursion to coordinating a private dining experience, the Manzu serves as a point of contact for navigating the property and the peninsula. The Papagayo Explorers team leads guided rainforest walks, wildlife spotting, and mangrove canoe excursions where guests may encounter howler monkeys, tropical birds, and other native species. Coffee and cacao rituals highlight local agricultural traditions, while experiences with nearby producers underscore the importance of Costa Rica’s farming communities.

The property’s approach to its culinary program further deepens its commitment to a regional narrative. At Puna, Chef Diego Muñoz creates Peruvian-inspired cuisine using ingredients sourced throughout Costa Rica, while Paruro, the resort’s six-seat omakase counter, delivers a more intimate culinary experience. At Niri Beach Club, Iberian influences meet a relaxed coastal setting, and Café Rincón celebrates Costa Rican coffee through partnerships with local farms. Wellness at Nimbu Spa draws inspiration from the nearby Nicoya Peninsula, one of only five of the world’s Blue Zones where people have been well documented to live longer, healthier lives.  Treatments incorporate native botanicals and traditional practices alongside modern hydrotherapy facilities, including an ocean-facing infinity pool and Costa Rica’s largest dedicated hydrotherapy pool. Keep an eye out for the Earth Therapy treatment, an indigenous Chorotega-inspired ninety-minute massage that utilizes clay, pottery, and woodwork designed to recenter.

Wellness Through the Topography of Baja: Zadún, a Ritz-Carlton Reserve

In an era where resort concentration is higher than ever in Cabo, wellness has become one of the driving factors behind client decision-making for where to stay in the region. Channeling the ethos of regional specificity that Nekajui embodies at Zadún, a Ritz-Carlton Reserve, the focus on well-being becomes a distinguishing feature, extending beyond spa treatments and programming to design that embeds zen in your stay. Set along the coast of San José del Cabo, the resort approaches well-being through the lens of Baja itself—a landscape defined by desert, ocean, and a slower pace of life.

That philosophy is reflected through the property’s partnership with Sensei, whose approach fuses evidence-based wellness with personalized guidance across movement, nutrition, sleep, and mindfulness. Rather than providing a standardized itinerary, those who want a wellness program will begin with an individual assessment to identify personal goals and create a more tailored path forward. Consultations, movement sessions, and private coaching are integrated into the stay, allowing wellness to feel like an intuitive part of the day.

The relationship between the environment and guest experience continues throughout the resort. The property’s 113 suites, villas, and rooms are designed for indoor-outdoor living, with terraces facing the Sea of Cortés and interiors that incorporate Mexican craftsmanship through textiles, artwork, and furnishings sourced from artisans across Oaxaca, Puebla, Jalisco, Yucatán, and Campeche. The colorful design does not rely on a single regional aesthetic; instead, it reflects the diversity of Mexican craft traditions. The Grand Reserve Villa expands that residential approach, offering five bedrooms, private living spaces, and direct beachfront access, giving you a more expansive retreat with the full service of the resort.

Set along the coast of San José del Cabo, the resort approaches wellbeing through the lens of Baja itself—a landscape defined by desert, ocean, and a slower pace of life.

Dining at Zadún follows the same connection to the region. Culinary programs draw on Mexico’s varied traditions, highlighting local seafood, seasonal ingredients, and techniques developed in the country’s coastal and desert regions. Fire and open-flame cooking play an important role, reflecting Baja’s ranching heritage and the resourcefulness that has long defined the peninsula’s cuisine.

Beyond the resort, the UNESCO World Heritage Site, the Sea of Cortés, becomes an extension of the property’s programming through the Ambassadors of the Environment initiative. Guided by naturalists, guests can explore the marine ecosystem through snorkeling, coastal excursions, and educational experiences focused on conservation and the species that inhabit one of the world’s richest bodies of water. This programming extends to the property’s youngest guests. Instead of a standard kids’ club, youngsters can join the “Guardians of Baja” and learn about local biodiversity through a spectacular selection of education, creativity, and play. That commitment continues through the resort’s sustainability practices, as reflected in its Green Key certification, which recognizes ongoing efforts in environmental accountability and operational stewardship.

Conservation as the Next Chapter: Siari, a Ritz-Carlton Reserve

If Dorado Beach represents the preservation of a historic estate, Siari, a Ritz-Carlton Reserve, represents a new phase in destination development—one centered on protecting a rare stretch of coastline before it changes. Located within the Nauka enclave along Mexico’s Riviera Nayarit, Siari occupies a 920-acre private reserve between the Sierra Madre mountains and the Pacific Ocean. The setting is defined by the backdrop of an evergreen jungle, mangrove ecosystems, and more than four miles of golden-sand beach—a scene where wildlife corridors and natural habitats remain central to the experience. The journey to Siari reinforces that sense of remoteness. A scenic ninety-minute drive from Puerto Vallarta International Airport winds through jungle-covered terrain before arriving at a resort built into the landscape rather than placed above it.

Designed by Bernardi + Peschard Arquitectura, accommodations follow the property’s natural contours. Its ninety ocean-view rooms and suites, along with thirty-four private residences including its five-bedroom Presidential set to be complete just ahead of festive season 2026, feature expansive terraces, local wood and stone, and uninterrupted views toward the Pacific. Interiors feature elements inspired by Wixárika artistry, expressing the region’s cultural heritage through craftsmanship and design details.

Carrying over the individualized butler service at Siari, you’ll be paired with a Yakana, a companion who guides your stay and connects you with the surrounding environment. That connection extends through the culinary program, where indigenous ingredients and regional customs shape the dining experience. The signature dining experience at Zula, Siari’s signature restaurant, offers a truly can’t-miss meal from Mexican celebrity Chef David Castro Hussong. Open-fire cooking, locally sourced seafood, and recipes influenced by the communities of Riviera Nayarit highlight the relationship between food and geography. The resort’s wellness offering draws from the traditions of the Wixárika people, whose cultural practices recognize nature as a source of balance and renewal. Treatments incorporate elemental therapies and rituals inspired by the Mexican habitat, while the spa itself is positioned as a place of restoration within the larger landscape.

Siari represents a different vision for travel to Mexico—one where development and preservation are carefully considered.

Adventure at Siari is defined by access to that same precious ecosystem. Through the Jean-Michel Cousteau Ambassadors of the Environment program, guests explore the region alongside marine educators and naturalists, learning about coastal habitats, ocean conservation, and the species that inhabit the area. Nearby experiences include jungle walks, whale watching during migration season from November to March, and exploration of hidden coves along the Pacific coastline. The property’s connection to conservation also goes beyond the resort through its relationship with the broader Nauka community, including access to the Tom Fazio-designed Nauka Golf Club, whose course was designed with the natural environment in mind—instead of being built against the topography, the course was built adhering to the jungle, volcanic cliffs, mangrove estuaries, and oceanfront. The grass is Pure Dynasty-seeded paspalum, chosen because it thrives in tropical environments and therefore requires less water and fertilizer.

Siari represents a different vision for travel to Mexico—one where development and preservation are carefully considered. Its appeal is not simply that it is remote, but that it offers access to a landscape that remains largely unchanged. In a world where untouched places are increasingly difficult to find, protecting that rarity becomes part of the stay.

Matching Travelers to Places, Not Properties

The value of the Ritz-Carlton Reserve portfolio is not found in comparing room categories or resort amenities. Each property serves a different type of traveler because each destination presents a different reason to visit. The conversation begins less with “What do you want from a hotel?” and more with “What are you hoping to experience?” That distinction matters because these four Reserve properties across the Caribbean and Latin America have an appeal rooted in the stories they tell, the landscapes they occupy, and the way they invite you to engage with your surroundings.

The properties are not interchangeable per se; instead, they’re distinct options your SmartFlyer travel advisor can discern between and recommend the best for you based on your interests, seasonality, and what you’re seeking. A stay at Dorado Beach cannot be recreated in Costa Rica. The rainforest experience of Nekajui cannot be transported to Baja. The wellness philosophy of Zadún belongs to the desert and sea. The conservation story of Siari depends on the coastline it protects.

Each Ritz-Carlton Reserve property begins with a different landscape yet can help answer the question: what makes this place worth knowing? This approach creates something more lasting than an aesthetically pleasing stay. It creates a deeper connection to the destinations you visit—and a reason to remember not only where you traveled, but what you discovered there.

26 Hottest New Hotels Opening in 2026

SmartFlyer — Fri, 12 Jun 2026 10:42:16 +0000

Our annual tradition continues with this year’s edition of our hottest new hotels of 2026 list.

…several long-anticipated debuts, the reinvention of iconic landmark properties, and bold new concepts that redefine how—and where—we experience place.

For the third year running, we’re taking a global look at the hotels shaping the future of luxury travel. And while each year it seemingly becomes more challenging to narrow the list of top openings down, this year’s was a true feat with several long-anticipated debuts, the reinvention of iconic landmark properties, and bold new concepts that redefine how—and where—we experience place. From Riviera retreats to imaginative rewilding camps across Africa and design-forward urban sanctuaries in top cities, the world’s most exciting new addresses fuse architecture, storytelling, and service in a way that moves our cherished industry forward.

Whether you’re a loyalist waiting on the next jewel in your favorite brand’s portfolio or an explorer seeking something wonderfully unexpected, these twenty-six openings promise thoughtful design, sense-of-place designed programming, and access to exclusive privileges unlocked when booked with your SmartFlyer advisor.

Use the navigation below to jump to the region that’s calling your name next:

UNITED STATES

CENTRAL AND SOUTH AMERICA

CARIBBEAN AND MEXICO

AFRICA

ASIA

EUROPE

AUSTRALIA AND NEW ZEALAND

MIDDLE EAST

2026 NEW HOTELS: UNITED STATES

Delano Miami Beach (Miami Beach, Florida)

NOW OPEN

The legendary Delano Miami Beach returns to South Beach with an entirely new vision, completely transformed since closing in 2020. Reviving Philippe Starck’s iconic minimalism while layering in a modern Riviera-inspired lightness, the property will feature reimagined guest rooms, a refreshed poolscape, and reinvented F&B concepts befitting Miami’s new era of glamour. Its oceanfront setting, wellness-forward programming, and signature Delano energy make this a long-awaited homecoming for the curious and creative traveler.

The Knox Hotel & Residences, Auberge Collection (Knox Henderson, Dallas, Texas)

Projected Opening: Autumn 2026

Arriving in one of Dallas’ buzziest neighborhoods, The Knox introduces Auberge Collection’s residential-meets-hotel sensibility to Texas. Expect thoughtfully layered interiors, a vibrant culinary program anchored by a signature restaurant and bar, and light-filled accommodations designed to feel like impeccably curated homes. With a prime position in Knox Street’s thriving creative corridor, this debut promises to become the city’s integral to the social heartbeat of the city.

Viceroy Sun Valley (Sun Valley, Idaho)

Projected Opening: Autumn 2026

Set at the base of Dollar Mountain, Viceroy Sun Valley brings the first luxury hotel to one of America’s most storied ski destinations. The resort will pair Viceroy’s signature warm-modern design and intuitive service with trail-side access, après-ready gathering spaces, and a spa inspired by Idaho’s natural hot springs. Whether guests come for powder days, fly-fishing, or summer mountain biking, this new opening positions Sun Valley for a chic, year-round revival.

2026 NEW HOTELS: CENTRAL & SOUTH AMERICA

Explora El Calafate (Patagonia, Argentina)

Projected Opening: December 2026

Explora’s newest Patagonian lodge, Explora El Calafate, is set near the famed Perito Moreno Glacier, bringing the brand’s expedition-forward ethos to one of the most dramatic landscapes on Earth. Expect immersive treks, glacial explorations, and design that blurs the line between indoors and out. With guided experiences led by Explora’s expert team, this opening will serve travelers seeking elemental beauty paired with deeply thoughtful hospitality.

2026 NEW HOTELS: CARIBBEAN & MEXICO

Alila Mayakoba (Mayakoba, Riviera Maya, Mexico)

NOW OPEN

Alila’s arrival in Mayakoba marks a striking evolution for this beloved enclave. With a complete redesign emphasizing organic materials, lagoon-view suites, and contemporary Riviera Maya cuisine, the retreat highlights Alila Mayakoba‘s signature serenity and sustainability. Its integration with Mayakoba’s wellness circuit, culinary scene, and protected mangrove ecosystems makes this a standout for design-forward travelers.

Park Hyatt Mexico City (Polanco, Mexico City, Mexico)

Projected Opening: August 2026

Rising over Polanco’s cultural corridor, Park Hyatt Mexico City is set to become one of the capital’s most significant luxury openings. The sleek tower will feature 155 rooms and suites, a signature Park Hyatt dining collection, and an indoor–outdoor spa with sweeping Chapultepec views. This urban sanctuary promises to blend Mexico City’s creative pulse with refined Park Hyatt elegance.

2026 NEW HOTELS: AFRICA

Hoanib Elephant Camp (Kaokoland, Namibia)

NOW OPEN

Situated in Namibia’s remote northwest, Hoanib Elephant Camp will place guests at the heart of desert-adapted wildlife territory. Expect tented suites overlooking otherworldly landscapes, conservation-driven programming, and guided encounters with the region’s famed desert elephants. This is the kind of elemental, horizon-stretched Africa that adventure travelers dream of when they envision their bucket list trip to Namibia.

Singita Elela (Okavango Delta, Botswana)

Projected Opening: Late 2026

Singita’s long-anticipated debut in the Okavango Delta promises a game-changing entrance by the brand into Botswana. With water-encircled suites, cutting-edge sustainability design, and safari experiences guided by some of Africa’s top naturalists, Singita Elela is poised to become one of the continent’s most coveted openings. Expect Singita’s signature restorative calm, intuitive service, and landscape-first philosophy.

Wilderness Mara (Mara Triangle, Kenya)

NOW OPEN

Wilderness Mara marks the newest Kenyan camp anchored in one of Africa’s most wildlife-dense regions. Elevated design, panoramic views, and a modern interpretation of tented luxury create a front-row seat to the Mara’s year-round migrations. Emphasizing conservation partnerships and low-impact architecture, the property blends wilderness immersion with a polished, contemporary aesthetic.

2026 NEW HOTELS: ASIA

HOTEL THE MITSUI HAKONE (Kowakudani, Hakone Town, Japan)

Projected Opening: Late 2026

HOTEL THE MITSUI HAKONE brings Japanese artistry and ryokan heritage to a forested hillside overlooking Mount Sengen. With thermal waters feeding its expansive onsen, Yabu Pushelberg–influenced design, and a hushed refinement that celebrates craft, this hideaway captures the essence of slow, intentional travel. Its proximity to Tokyo paired with deep immersion in nature will make it a sought-after retreat.

The Langham, Custom House, Bangkok (Bangkok, Thailand)

Projected Opening: Late 2026

Housed in one of Bangkok’s most historic riverfront buildings, The Langham’s new flagship property reimagines a century-old landmark into a glamorous urban sanctuary. Interiors will pair Langham’s classic pink-hued elegance with contemporary Thai sophistication. Expect a destination spa, signature afternoon tea, and a riverside atmosphere that reflects Bangkok’s vibrant cultural rhythm.

Park Hyatt Phu Quoc (Phu Quoc, Vietnam)

Projected Opening: TBD

Spread across sixty-five acres of protected coastline, Park Hyatt Phu Quoc blends Vietnamese craftsmanship with contemporary elegance. Oceanfront villas, serene lap pools, and a culinary program rooted in island produce set the tone for quiet luxury. Designed as a sanctuary for families and couples alike, the resort promises barefoot ease paired with elevated Park Hyatt service.

2026 NEW HOTELS: EUROPE

Octant Vila Monte (Algarve, Portugal)

NOW OPEN

Octant’s new flagship brings bohemian-chic sophistication to the Algarve’s eastern coastline. Think whitewashed architecture, lush gardens, and design infused with Portuguese craftsmanship. With a focus on slow living, culinary immersion, and proximity to sun-drenched beaches, this opening promises escapism at its most elegant.

Zannier Île de Bendor (Île de Bendor, Bandol, France)

NOW OPEN

Zannier brings its poetic, minimalist aesthetic to a private island off the coast of Bandol. With just ninety-three rooms and suites designed to mirror the island’s natural textures, the property will blend the warmth and conviviality of Provencal lifestyle with the French Riviera’s vibrant spirit and social scene. Expect vineyard-to-table dining, Mediterranean calm, and the understated refinement Zannier loyalists adore.

The Grace (Westport, County Mayo, Ireland)

NOW OPEN

Set along Clew Bay, The Grace introduces a new era of contemporary Irish hospitality. The property will showcase views of Croagh Patrick, a destination spa inspired by Atlantic wellness traditions, and interiors that spotlight Irish makers and materials. It’s an elevated retreat for travelers craving elemental landscapes with a modern sensibility.

Corinthia Rome (Rome, Italy)

NOW OPEN

One of Rome’s most ambitious restorations, Corinthia Rome will bring new life to a historic government building moments from Via del Corso. Featuring suites shaped by classical Roman proportions, grand wellness spaces, and destination dining led by internationally renowned chefs, the hotel blends monumental architecture with warm modernity. It’s slated to become one of the Eternal City’s defining new addresses.

Baccarat Rome (Rome, Italy)

Projected Opening: 2027

Bringing its crystalline Parisian glamour to the Eternal City as only the brand’s second outpost, Baccarat Rome will reinterpret a storied palazzo through the brand’s unmistakable red-punctuated elegance. Expect shimmering chandeliers, haute-design suites, a jewel-box spa, and a restaurant that channels Baccarat’s celebratory spirit. It’s poised to attract design lovers seeking maximalist luxury.

Rosewood Rome (Rome, Italy)

Projected Opening: Early 2027

Rosewood Hotels’ highly anticipated Roman debut is set within the historic former headquarters of the Italian Social Security Agency. With a soaring central courtyard, refined suites, and culinary concepts rooted in Roman tradition, the property will marry heritage with Rosewood’s signature residential warmth. Expect polished romance and a new benchmark for luxury in the capital.

Na Praia (Comporta, Portugal)

Projected Opening: TBD

Set along the wild Comporta coastline, Na Praia is a study in effortless, sun-washed living. Organic architecture, sandy-toned suites, and a culinary program spotlighting local fishermen and farmers make this retreat quintessentially Comporta. With dunes, pine forests, and Atlantic breezes as its backdrop, this is barefoot luxury at its chicest.

Danieli, A Four Seasons Hotel (Venice, Italy)

Projected Opening: Summer 2026

Few openings have been as anticipated as Four Seasons’ takeover of the iconic Hotel Danieli. A meticulous restoration will bring new brilliance to its Gothic façade, opulent Sala Duca D’Aosta, and suites overlooking the Venetian lagoon. Elevated dining, a reimagined rooftop terrace, and Four Seasons’ signature service will usher this landmark into a dazzling new era.

Château de la Commaraine (Burgundy, France)

NOW OPEN

Set within a 1,000-year-old estate in Pommard, Château de la Commaraine will offer an immersive expression of Burgundy’s winemaking heritage. The restored château will feature just twenty rooms, vineyard-driven gastronomy, and exclusive access to the domaine’s storied Premier Cru plots. It’s an intimate, atmospheric escape for oenophiles and romantics alike.

COMO Le Beauvallon (Grimaud, Saint-Tropez, France)

NOW OPEN

COMO’s Côte d’Azur debut transforms a Belle Époque estate overlooking the Bay of Saint-Tropez. With just forty-two rooms and suites, the retreat blends Riviera glamour with COMO’s wellness-driven approach—think a world-class spa, yacht access, and elegantly understated dining. It’s poised to become a new staple of the French summer season.

Rosewood Blue Palace (Crete, Greece)

Projected Opening: Slated for 2027

Set along Crete’s cobalt coastline, Rosewood Blue Palace reimagines a beloved resort through a contemporary, island-chic lens. Suites cascade down toward the sea, each emphasizing light, texture, and tranquility. With Mediterranean dining, a next-level Asaya spa, and easy access to Spinalonga Island, this is the new jewel of the Greek isles.

Waldorf Astoria London Admiralty Arch (London, United Kingdom)

Projected Opening: Autumn 2026

A landmark transformation years in the making, Waldorf Astoria’s takeover of Admiralty Arch will introduce one of the most architecturally significant hotels in Europe. Overlooking The Mall, the property will feature palatial suites, refined dining, and a spa concept that brings Waldorf’s timeless elegance into the heart of London. Dining also promises to be standout, with concepts from both Clare Smyth and Daniel Boulud.

St. Regis London (London, United Kingdom)

Projected Opening: Autumn 2026

St. Regis’ London debut brings the brand’s legendary glamour to an exquisitely restored property near Buckingham Palace. Expect butler-attended suites, a signature champagne sabrage ritual, and design that celebrates London’s golden age. With its grand address and storied lineage, this opening is set to redefine modern British luxury.

2026 NEW HOTELS: AUSTRALIA

Ocean Dunes on King Island (King Island, Australia)

Projected Opening: Late 2026

Perched between roaring Bass Strait waves and rolling, windswept greens, Ocean Dunes will introduce a unique hybrid: world-class golf paired with understated luxury hospitality. Expect dramatic ocean-view suites, warm Australian design, and immediate access to one of the country’s most anticipated new courses. King Island’s rugged beauty sets the tone for an elemental coastal escape.

Hotels on the Water: 2026 Bonus Openings

Aqua Lares: This boutique ice-class expedition yacht debuts with East Africa sailings from November to April, covering the Seychelles, Aldabra Atoll, Zanzibar, and coastal Tanzania. From June to September, she pivots north to Svalbard and the Arctic Circle for intimate, design-driven polar exploration.

Explora III: Launching July 2026, Explora III will explore Iceland, Greenland, Northern Europe, and the far north with its signature blend of spacious design and immersive destination programming. Expect refined onboard living paired with adventurous, culture-rich itineraries.

Four Seasons Yachts: Four Seasons introduces a new standard of residential-style luxury at sea, complete with expansive suites, elevated dining, and curated access in top global destinations. It’s the brand’s iconic service ethos, now reimagined on the water.

Orient Express Sailing Yachts: Launching June 2026, Orient Express Corinthian brings French craftsmanship to sea as the world’s largest sailing yacht, cruising the Mediterranean before crossing to the Caribbean. Expect fifty-four sea-facing suites, the only Guerlain Spa at sea, Michelin-level dining, and exclusive cultural moments like Venice Film Festival access and Saint-Tropez’s Les Voiles.

Ready to map out your 2026 travels? Contact your SmartFlyer travel advisor.

Mapping Out Your 10-Year Travel Plan (With Your Travel Advisor)

SmartFlyer — Thu, 26 Feb 2026 01:59:22 +0000

There are trips you take, and then there are trips that mark time—the latter deserve a plan made with the guidance of an expert.

We’re talking the kind of trips that become reference points like “before Patagonia” or “after the Nile,” which ultimately become the adventures your children are still talking about around the dinner table years later. And when it comes to creating experiences that quietly recalibrate how you see the world—and sometimes, even see yourself—we know a thing or two.

In a moment where last-minute bookings have become increasingly common, we’re making a different case entirely: the most meaningful travel of your life deserves a long-term plan. Because landmark journeys—including the ones requiring permits, deploying expedition vessels, or securing private aviation access—reward the early bird. And for these trips, planning twelve, eighteen, or even twenty-four months in advance isn’t simply practical; it’s how you unlock the extraordinary.

What if, instead of thinking about next summer, you started thinking about the next ten years? Mapping out a decade-long roadmap allows you to anticipate mile markers around big birthdays, retirement chapters, and even milestones in your children’s development…

Exclusivity translates to limited availability, and that’s precisely where your SmartFlyer travel advisor comes in. What if, instead of thinking about next summer, you started thinking about the next ten years? Mapping out a decade-long roadmap allows you to anticipate mile markers around big birthdays, retirement chapters, and even milestones in your children’s development—pairing each season of life with destinations worthy of the moment. So how, exactly, do you map a ten-year travel plan with intention? It starts with a conversation—and not about where you want to go next summer. Your SmartFlyer travel advisor will begin by asking you bigger picture questions: What milestones are coming up for your parents, spouse, and children? What pockets does work tend to peak in? What seasons of life do you want to mark in a meaningful way? What experiences would you regret missing if you waited too long?

From there, the plan begins to take shape, following a framework customized to you. Together, you’ll discuss how to:

Anchor the decade with milestone moments. Decade birthdays. Major anniversaries. The summer before your oldest leaves for college. A retirement year. Study abroad semesters and graduations. Your advisor helps place these on a long-view calendar first—because those dates aren’t flexible.

Match destinations to your children’s ages. This is where experience really matters. Maybe it’s a Galápagos expedition when they’re confident swimmers and still wildly curious. A month of language school in Spain before high school schedules and sports commitments narrow your window. A multi-gen villa summer while cousins still want to share rooms. Your advisor looks at not just where to go — but when it will land best.

Plan around limited inventory and ideal seasons. The most sought-after safari camps have fewer than a dozen suites. Prime migration weeks or peak dry-season dates can fill up one to two years in advance, especially for families who need multiple rooms and private vehicles. Mapping these out eighteen months ahead means you secure the right camp, in the right season—not what happens to be left.

Balance “pillar” trips with breathing room. A Nile cruise one year. A low-lift Caribbean reset the next. Your advisor helps pace the decade so it feels intentional—not exhausting.

Track fixed-date global events. Olympics. World Cups. Total solar eclipses. These operate on immovable timelines, with hospitality inventory that disappears quickly. With a long-range roadmap, your advisor is watching booking windows and ready to act the moment they open.

Revisit the roadmap annually. Kids grow. Careers shift. Interests evolve. The plan isn’t rigid—it’s refined over time, adjusted each year to reflect where your life actually is.

The result isn’t overplanning—it’s peace of mind. The trips that matter most are protected before life crowds them out. And when charted alongside a SmartFlyer travel advisor, the extraordinary doesn’t happen by accident. It happens because someone was thinking ten years ahead. To get your creativity flowing as you think about some pillar trips to include on your roadmap, we’ve rounded up some epic adventures for consideration.

For the Outdoor & Nature Enthusiast

Some landscapes demand reverence, while others demand perspective. A well-rounded decade of travel for the nature lover should include both cinematic wilderness and remote stillness—places that remind you just how expansive the planet truly is.

Experience Intrepid Alaska

Alaska is a perfect starting point for the nature lover, and while cruising along its coast is an option that works best for many families, there are other creative ways to explore the United States’ northernmost territory. Instead, imagine a curated lodge circuit that begins in Anchorage and continues by helicopter into Denali’s dramatic terrain. For instance, a heli-adventure to Sheldon Chalet, located on the only privately owned land within Denali National Park & Preserve, becomes a journey that feels deeply personal and wildly cinematic. This is not about checking off “Alaska.” It’s about redefining how you encounter it.

See The Northern Lights

Further north, Norway and Finnish Lapland offer the chance to sleep beneath the Aurora Borealis. The Northern Lights are visible from late August through April, but seeing them well requires thoughtful positioning. Your SmartFlyer travel advisor can help you explore fjord hopping by private yacht, pairing Nordic design-forward hotels with wilderness lodges, and time excursions around snowshoeing, cross-country skiing, or dog sledding to ensure the magic unfolds with ease.

Connect with Mongolia’s Expansiveness

For travelers craving vastness, Mongolia’s Gobi Desert introduces an entirely different scale. Luxury ger camps allow you to explore fossil fields, ride camels across dunes, and engage with nomadic communities—all within a landscape defined by silence. This is a destination that demands patience and rewards those who plan carefully. United Airlines offers seasonal nonstop flights from Tokyo to Ulaanbaatar, meaning the SmartFlyer Air Team can issue you a ticket from the U.S. to Mongolia through Tokyo. Yet another reason to plan in advance and get this bucket list destination on your travel roadmap.

Scuba in Raja Ampat

For those who feel most alive underwater, Raja Ampat in Indonesia remains one of the most biodiverse marine environments on Earth, making it somewhere that should be catapulted to the top of your list. Chartering a Rascal Voyages vessel in the region allows you to explore remote reefs in privacy, navigating marine seasons and conservation guidelines with precision. Plus, the Rascal way ensures that you can bring along the kiddos, providing invaluable real-life learning about biodiversity, from showing them real-life dragons to brilliantly colored corals and smoking volcanoes.

For the Active Traveler

Movement imprints memory differently. Arguably, some of the world’s most transformative journeys are earned on foot, on skis, or at altitude.

Hike Through Patagonia

Patagonia feels almost mythic in its scale. Hiking through Torres del Paine National Park or Argentina’s Los Glaciers National Park reveals jagged peaks and glacial lakes that feel cinematic in every direction. Anchoring your stay at Tierra Hotels’ lodges—such as Tierra Patagonia, perched above Lake Sarmiento with uninterrupted views of the Paine massif—adds architectural drama and guided access that elevates the experience beyond a hiking trip. Incorporating Patagonia into a decade-long plan allows you to pair it strategically, perhaps linking it with Antarctica via a fly-cruise from Punta Arenas, reaching the continent in hours rather than spending days crossing the Drake Passage. The goal isn’t extremity; it’s orchestration.

Do A Ski Safari Through the Dolomites

In northern Italy, a ski safari through the Dolomites blends adrenaline with indulgence. Moving between alpine villages, stopping for long lunches in mountain rifugi, and concluding at a spa-forward retreat like FORESTIS transforms a ski trip into a fully realized alpine circuit. Over ten years, you might revisit the Alps in multiple seasons, layering hiking, cycling, and culinary exploration into your version of this dynamic destination, but seeing it by skiing from rifugi to rifugi is something truly remarkable.

Connect To Your Spiritual Side in the “Land of Happiness”

Bhutan offers another kind of active journey—one rooted in spirituality as much as physical challenge. Hiking to Tiger’s Nest Monastery is physically demanding, but the deeper resonance lies in the country’s philosophy of Gross National Happiness and its “High Value, Low Impact” tourism model. Visa requirements and protective travel policies make advance planning essential. Whether you opt to do a multi-lodge circuit with Six Senses or Aman, you can chart your own path through mountains and valleys that feel both sacred and cinematic.

For the History Buff

Some travelers crave narrative above all else. They want to stand where history unfolded and understand the context that shaped it. If that’s you, we’ve got a few quintessential trips to prioritize.

Set Sail Along the Nile

Cruising along the Nile offers one of civilization’s most immersive classrooms. From Luxor to Aswan, ancient temples rise from desert sands with staggering presence. Choosing a private or ultra-luxury vessel ensures you’re not merely passing by these sites, but engaging with them alongside expert Egyptologists who provide depth and nuance. Your SmartFlyer travel advisor will be sure to match you with the best suited subject matter experts to ensure you’re maximizing your visit to Northern Africa.

Do the Ultimate Morocco Circuit

A Morocco itinerary weaving through Casablanca, Fes, the Atlas Mountains, the Sahara Desert, and Marrakesh is sure to layer architecture, craft, cuisine, and landscape into one cohesive journey. Exploring medinas with private guides, spending nights beneath desert stars, and retreating to riads that feel more like private residences than hotels creates a narrative arc you won’t soon forget. Be sure to leave extra room in your bag for all the treasures you’ll uncover at the souks.

Embrace the Allure of the Golden Triangle

Delhi, Agra, and Jaipur coalesce to create their own iconic framework known as the Golden Triangle. When paired with private palace stays, exclusive artisan encounters, and wildlife extensions, the journey is sure to engage every sense. India rewards travelers who move thoughtfully, making this a destination well-suited to be planned by travel advisors who understand its beautiful complexity.

For the Epicurian

Food remains a primary motivator for travel, shaping not just where we go but how deeply we connect once we arrive. With thoughtful planning, your advisor can time reservations around seasonal harvests, secure coveted counter seats, and build itineraries that unfold through markets, kitchens, and vineyards rather than just landmarks.

Dine Your Way Through Peru

Some destinations are tasted as much as they are seen, and Peru stands firmly in that category. Begin in Lima, where one of the world’s most dynamic dining scenes continues to redefine Latin American cuisine, before continuing into the Sacred Valley. From there, your travel advisor will arrange your journey to Machu Picchu aboard the Belmond Hiram Bingham, timing your arrival to avoid peak congestion and heighten the sense of cinematic anticipation as the Andes unfold outside your window. After experiencing the citadel at its most serene, continue on to Cusco, where a stay at Palacio Nazarenas offers quiet refinement at altitude, grounding the journey in both history and understated luxury.

For the Expedition-Minded

For those drawn to exploration by smaller vessels, sailing the Peruvian Amazon aboard Aqua Expeditions’ Aria Amazon offers an intimate counterpoint to traditional cruising. With just sixteen suites and the option for a full buyout, the experience feels less like a voyage and more like a private expedition through the Pacaya-Samiria National Reserve, where pink river dolphins surface at dawn and skiffs glide silently past dense jungle canopy. This is cruising reimagined—design-forward, wildlife-rich, and intentionally small in scale.

For the Wildlife-Driven

Some travelers are pulled toward vast landscapes and untamed ecosystems. They want early mornings on game drives, sundowners overlooking the savanna, and encounters that shift perspective. If that’s you, Africa deserves multiple chapters on your decade-long plan.

Witness the Great Migration in East Africa

Kenya and Tanzania deliver some of the most extraordinary wildlife spectacles on Earth—and the lodges you select often define how you experience these special parts of East Africa. In Kenya’s Laikipia region, Ol Malo offers a family-owned, deeply personal safari rooted in conservation and community. For front-row access to the Serengeti’s drama, Singita Faru Faru pairs contemporary design with prime migration positioning. And in the Maasai Mara, refined camps such as Angama Mara place you high above the plains with panoramic views that feel almost cinematic. Timing is everything here—river crossings and peak wildlife months follow natural rhythms, not calendar dates—so your SmartFlyer travel advisor secures the right camp in the right region well in advance.

Do a South Africa Circuit

South Africa offers one of the continent’s most seamless introductions to safari, especially when anchored by the visionary properties of The Royal Portfolio. Begin in Cape Town at The Silo Hotel, where art-filled interiors overlook Table Mountain and the V&A Waterfront. Continue into the Winelands at La Residence for vineyard serenity before heading to Royal Malewane for a Big Five safari led by some of the most experienced guides on the continent. This circuit balances cosmopolitan energy, culinary excellence, and wilderness immersion within a single, thoughtfully paced journey.

End with a Remote Indian Ocean Escape

After days on safari, few finales feel more transportive than Madagascar. A stay at Miavana by Time + Tide offers private-villa seclusion on a protected island off the country’s northeastern coast, where marine life, lemurs, and untouched reefs create an experience that feels worlds away from the mainland. Pairing bush with beach at this level adds restoration without sacrificing a sense of discovery—turning an already extraordinary journey into something truly singular.

Life at Leisure

Not every landmark moment demands exertion. Some are meant to unfold slowly—designed for celebration, restoration, and long afternoons that stretch into golden evenings.

Charter a Yacht Through the Aeolian Islands

A private yacht through the Aeolian Islands allows you to dictate your own rhythm—swimming off volcanic coves, docking for lingering Sicilian lunches, and anchoring beneath Stromboli as it glows against the night sky. Milestone birthdays and anniversaries deserve settings that feel cinematic, and nothing feels more singular than gathering friends or family aboard your own floating villa.

Escape to Bora Bora

In Bora Bora, guided shark and manta ray encounters introduce a dose of adventure within crystalline lagoons, while overwater villas provide the kind of privacy that encourages true pause. For an even more secluded chapter, a stay at The Brando elevates the experience entirely—set on a private atoll once owned by Marlon Brando, where sustainability, barefoot luxury, and profound stillness define each day. Over the course of a decade, alternating high-energy expeditions with restorative escapes like these ensures your travel roadmap remains balanced, intentional, and deeply personal.

Take Over a Mediterranean Villa

There is something timeless about a private villa. Whether perched along the cliffs of the Amalfi Coast, tucked into the hills of Mallorca, or overlooking the Aegean in Paros, a fully staffed estate becomes the backdrop for birthdays, reunions, and the kind of unstructured time that families rarely get at home. Days revolve around long lunches, market visits, and spontaneous swims—proof that sometimes the most meaningful travel isn’t about movement, but about staying put.