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The London EDITION

London, United Kingdom

Timeless elegance and modern sophistication nestled in London's historically bohemian neighborhood of Fitzrovia.

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Property Overview

The London EDITION has all the hallmarks of the EDITION brand: lasting comfort, extraordinary style, and an exceptional level of service in a uniquely individual environment. Located in central London’s Fitzrovia, on the outskirts of Soho and just moments from Mayfair and Covent Garden, The London EDITION seamlessly blends the integrity and character of a historic building with a simple, sophisticated design sensibility. A restaurant, three bars, meeting rooms and a buzzing lobby make it a dynamic social hub where guests and visitors can work, relax, socialize, and dine all under one roof.

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SmartFlyer Exclusives

  • $100 USD Hotel Credit (to be utilized only in Food and Beverage outlets)
  • A la carte breakfast daily for two in Berners Tavern or In-Room Dining
  • Guaranteed complimentary late check-out until 4pm
  • Priority early check-in, subject to availability
  • Room upgrade upon arrival subject to availability
  • Welcome amenity and handwritten note
  • Complimentary access to speed Wi-Fi

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Agent Tips

  • Make sure to step inside their Punch Room for a nightcap, open until 12:30AM. Try the signature Milk Punch!
  • Stay in a Suite and receive a complimentary Gin Trolley featuring SEVENTY ONE Gin. The bottle was chosen to showcase the beautiful golden color of the gin—the look of a sophisticated perfume.
Accommodations

Stylish in simplicity; decadent in details.

Guest rooms are stylish in their simplicity and decadent in their details, resembling the interior of a luxury yacht with oak floors and walls paneled in light or dark walnut wood. A cantilevered desk, tufted George Smith lounge chair and gold-framed photograph from Hendrik Kerstens add an artful touch. All bathrooms feature custom-made EDITION Le Labo amenities with the brand's exclusive scent.

Flooded with natural light, each luxury suite offers an airy, spacious layout. The signature Penthouse, located on the highest floor, features a separate living and dining area, study desk, and kitchenette facilities as well as three outdoor terraces with stunning views of the London skyline. A private VIP entrance is also available.
Gym

Well-equipped to support your fitness routine.

Their complimentary onsite fitness center is open seven days a week, twenty-four hours a day. It is well-equipped with plenty of cardio and strength equipment.
Restaurant

One of London's most sought-after reservations.

The award-winning Berners Tavern is a gastronomic gem under the direction of Executive Chef Jason Atherton. One of London’s most sought-after restaurant reservations, Berners Tavern offers all-day dining with a menu of seasonal, contemporary British cuisine. A private dining room above the restaurant can host special events for up to fourteen guests. Effortlessly blending historical charm with sophistication, the restaurant design is inspired by classic muted colors of Johannes Vermeer paintings and American artist Donald Judd.
Bar

A contemporary reincarnation of London’s nineteenth-century private clubs.

Punch Room is a contemporary reincarnation of London’s nineteenth-century private clubs. The latest menu, The Recipe Book, features both long-standing Punch Room favorites and newly crafted cocktails, such as the signature Milk Punch. Each drink showcases unique and innovative flavor profiles, tailored to satisfy all preferences. The menu provides a step-by-step guide to each recipe, including precise measurements, ingredient lists, and fool-proof methods, ensuring that guests can recreate each cocktail with the same expertise and attention to detail found at Punch Room.
  • Vibe
    The London EDITION is characterized by timeless elegance and modern sophistication emphasizing comfort, style, and a unique hospitality experience.
  • Who's it for?
    The London EDITION is designed for culturally-savvy guests, offering a unique and personalized experience focusing on stylish design, exceptional service, and a curated taste of the local culture. The London EDITION aims to provide an authentic and enchanting experience catering to a luxury lifestyle-focused audience.
  • Location
    A historically bohemian neighborhood, Fitzrovia today is a hub of art, culture, shopping and dining, and this boutique design hotel is in the center of the best London has to offer. Fashion’s most coveted labels are moments away on Oxford and Regent streets, and nearly every cuisine can be sampled on nearby Charlotte Street. Surrounding areas, including Convent Garden, Mayfair, Soho and Regent’s Park, are home to iconic attractions and events such as the British Museum and Frieze Art Fair.

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