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The Newman

London, United Kingdom

A design-led Fitzrovia hotel rooted in the neighborhood's creative legacy.

Property Overview

The Newman sits in the heart of Fitzrovia, within easy reach of Marylebone, Mayfair, Soho, and Bloomsbury. The design draws on the neighborhood's bohemian history throughout — from the Nancy Cunard-inspired bangles and polka dots woven into the interiors, to bathroom sinks modeled on Shropshire House and tiling that nods to the nearby Langham Court Hotel. A seamless blend of old and new, The Newman is thoughtfully connected to the history and dynamic community in this part of London.

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SmartFlyer Exclusives

  • Breakfast included for two per room
  • Early check-in and late check-out (subject to availability)
  • Upgrade to next category (subject to availability)
  • Personalized welcome note and amenity

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Agent Tips

  • Dine at Brasserie Adalana, the hotel's all-day European brasserie; unwind at the Nordic-inspired wellness floor; and enjoy a nightcap at Gambit Bar to round out a perfect London day.
Accommodations

Fitzrovia's creative legacy woven into every room.

The Newman's eighty-one rooms, suites, and residential apartments were designed by London-based studio Lind + Almond, drawing on the artists, writers, and poets who shaped Fitzrovia's creative identity. Some rooms and suites open onto private terraces, with interconnecting and accessible options also available.
Pool + Gym

Fully equipped gym with yoga and personal training on offer.

The fitness center covers the basics with a full range of equipment, and yoga classes and one-on-one personal training sessions are available for those who want something more structured.
Spa

Nordic-inspired wellness with a full hydrotherapy circuit.

The Newman's wellness floor takes its cues from Nordic tradition, with a hydrotherapy pool, experience shower, Himalayan salt room, ice lounge, and sauna. Yoga classes run for all levels, so whether you've been practicing for years or have never unrolled a mat, you'll find something that works.
Restaurant + Bar

Live-fire European cooking.

Brasserie Adalana is The Newman's all-day European brasserie, built around live-fire cooking and the freshest seasonal ingredients. The room has a warmth that makes you feel at home whether you're dropping in for breakfast, settling in for a Sunday brunch, or lingering over dinner, with the team's passion for flavors and hospitality shining through in every dish.

Gambit Bar is an intimate space that takes its inspiration from the Vorticists, mystics, and dandies who once defined Fitzrovia. The space pays homage to these colorful figures from the past through its art deco lines with a bold twist, the atmosphere timeless and eccentric. The drinks list runs to expertly made cocktails and local craft beers, with a selection of gourmet small plates if you're staying a while.
  • Vibe
    Creative, characterful, and just a little rebellious, all while paying homage to the neighborhood's artistic legacy.
  • Who's it for?
    We love The Newman for travelers who want to feel close enough to everything without being in the thick of the tourist trail. It's a natural fit for a romantic trip, a wellness-focused stay, or anyone drawn to a neighborhood with real creative history.
  • Location
    The Newman sits in Fitzrovia, one of central London's most characterful neighborhoods, bordered by Marylebone, Mayfair, Soho, and Bloomsbury. On the doorstep you'll find Fitzrovia Chapel, The Cartoon Museum, Fitzroy Square Gardens, Sixes Social Cricket, Outernet, Oxford Street, and the British Museum.

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