San Francisco with Cuyana's Irene Yuan

Contributed By Erina Pindar

Irene Yuan, Director of Marketing for the effortlessly luxurious fashion brand, Cuyana, takes on San Francisco the fewer, better way.

This laid back guide includes intimate wine bars like RobberBaron and unwinding at the charming Sundance Kabuki Theater.

Cuyana, which means “to love” in Quechua, designs women’s ready-to-wear and accessories that embody a timeless, feminine aesthetic and leverage the finest materials and craftsmanship from around the world.

Irene joined Cuyana in 2013 after receiving her MBA from Stanford. Prior to Stanford, she worked in advertising, creating digital campaigns for luxury brands. She studied English Literature at Harvard University during undergrad, and was born in Beijing but grew up primarily in the Sonoma area in Northern California.

Follow Cuyana on Instagram and Twitter.



“Robberbaron is an intimate wine bar that feels both cozy and sophisticated, relaxed and lively. It’s the epitome of a neighborhood hidden gem, with personality.” | 2032 Polk St, San Francisco, CA 94109


“The Bar at Absinthe: located in Hayes Valley, this restaurant is always packed but the bar, when you can get a seat, is unparalleled – from fresh absinthe cocktails to deliciously reinvented classics. The service is excellent too.” | 398 Hayes St, San Francisco, CA 94102



“A favorite since moving to SF after college, this fresh, modern restaurant has been the location of countless celebratory dinners and brunches. Favorites include the pork chop and the greyhound (made fresh!)” | 560 Divisadero St, San Francisco, CA 94117



“This tiny yet charming shop in my neighborhood is exactly what you picture when you think of a bookstore: floor-to-ceiling books (some stacks almost almost toppling over!) hand-written titles and recommendations, everything lovingly curated by an owner with amazing stories.” | 2195 Fillmore St, San Francisco, CA 94115

Cuyana at Peninsula Hotel Paris
Cuyana at Peninsula Hotel Paris


“A trip to SF isn’t complete without a visit to our 2nd floor showroom, in the heart of Union Square! We’ve created a truly intimate, atelier experience so that customers can experience fewer, better things in person. We also offer live monogramming which people love to watch!” | 291 Geary St #201, San Francisco, CA 94102



“There’s nothing better than going for a morning run with the Golden Gate Bridge as the backdrop, particularly on a fog-free day.” | San Francisco, CA 94129


“Located in the charming Japantown, this is my favorite place to unwind and catch up on the latest films — especially in select theaters where you can bring a glass of wine into the viewing!” | 1881 Post St, San Francisco, CA 94115

Cuyana at Peninsula Hotel Paris
Cuyana at Peninsula Hotel Paris

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