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Erina Pindar

LocationNew York
Experience 14 Years
Speciality , ,

Erina Pindar combines a rich multicultural background with an enthusiasm for discovering the best new places first.

Erina Pindar is the ultimate brand ambassador and visionary leader of SmartFlyer, having built the forward-thinking agency into a global force.  Erina’s holistic view of branding, social media, and the travel industry paired with her deep understanding of the luxury lifestyle and the travel agency space, has propelled SmartFlyer into one of the most respected agencies in the industry.

With more than a decade of experience, Erina lays the groundwork for the overall SmartFlyer experience. She oversees the agency’s industry-leading Affiliate Program and leads its expansion throughout the States, and its expansion into Australia.

On the marketing and branding front, Erina developed SmartFlyer’s brand vision and voice.  She oversaw the agency’s encompassing 2010 rebrand, as well as its constant visibility campaign. She also manages business development initiatives from acquisitions and expansions to strategic partnerships.

Erina was named as one of eight Asian-Americans Who Are Shaping the Travel Industry by Forbes in 2019 and the first SmartFlyer agent to be named to the Travel Agent 30Under30 list. She is also frequently quoted as a travel expert in CNN Travel, Vogue, Harper’s Bazaaar, and Forbes.  Erina sits on Virtuoso Marketing Committee, ACCOR Travel Agent Advisory Board, IHG Global Sales Advisory Panel, and is the Founder of EQTR, a non-profit mentorship program developing future BIPOC travel leaders and entrepreneurs.

A big advocate of client experience from start to finish, Erina is a hands-on travel advisor and designs custom itineraries for the agency’s top-level clients.  Raised traveling the globe, she approaches travel design with a combination of rich multicultural background with an enthusiasm for discovering the best new places first.

Favorite Travel Tip

Slow down, travel isn't about ticking boxes. For me, luxury is the opportunity to explore a destination intimately and finding hidden gems along the way.


Working with Erina and her team is an absolute dream. They are knowledgable, thorough, friendly and plan the most exquisite vacations.-Trish L.

Erina salvaged our summer vacation and made it a beautiful tour around Southern Italy. All of our hotels were fabulous and just what we were looking for, transfers seamless and restaurants were great. Erina is always available and is always ready to help with something as large as re-planning an entire vacation or something as small as making sure we had a transfer from the ferry to train station if we needed it. The Virtuoso perks are also another big plus! I can't wait to work with her and her team again!-Sam R.

As always working with Erina is always a pleasure, everything is just the way it should be! That’s why I always go to her for my travel she gets the importance of it all being seamless. She understands what I like and always exceeds my expectations.-Tony C.

It's always a pleasure working with Erina. She thinks of everything, and our trips are always seamless, beautiful exciting and filled with great food and culture. We can't wait to work with her again!-Phil R.


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