Jasmine Johnson

12 Years of experience

“To Travel is to Live” – Hans Christian Anderson

Jasmine has been designing travel experiences for her clients since 2012 and founded First Class Traveller as a travel blog to stay better connected with her clients by sharing her travels, opinions, and experiences. After a successful decade-long tenure leading the First and Business-class specialist division at a well-established Australian travel company, it was time to lean into First Class Traveller as its own brand.

Travel is unique to the individual, and Jasmine tailors itineraries knowing personal preferences are key to creating memorable experiences. Although travellers have a plethora of options when it comes to organising their holidays, by partnering with the world’s best in luxury travel, Jasmine ensures that she can offer a first-class service in terms of value, knowledge, flexibility, and exclusivity.

Jasmine has personal travel experience with almost all of the world’s finest luxury brands in hotels, ocean cruising, river cruising, touring, skiing, private yachts, and jet charters. Jasmine also has a strong passion for aviation and has personally travelled in first and business class with all of the world’s leading airlines, which provides her with a comprehensive understanding of what each premium cabin has to offer her clients.

What inspired you to become a travel designer?

Like many people, I wanted a career that could take me around the world. Coming from a corporate background that allowed me to travel, I realized I didn’t want to just travel for business; I wanted travel to be my business. I also believe that you need to live the experiences before you can recommend them, and there is nothing more personally rewarding than knowing you helped contribute to a client’s travel experience that will be a memory for a lifetime.

Travel Tip

  • Long-haul flights from Australia, even in business or first class, can be fatiguing. Instead, consider a stopover; breaking your flight up allows you to enjoy another culture and arrive refreshed at your final destination.