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Made In Madrid: Your Guide to the Spanish Capital

In collaboration with Madrid
Photography by Leila Brewster

Filled with colorful markets, historical streets, and super-charged nightlife, we’re diving into everything you need to know about how Madrid became Europe’s most talked about cool kid.

The Spanish capital is a truly fascinating fusion of modern European living dipped in a deep reverence for tradition and history. In addition to being an easily walkable city with one of the world’s most established art and culinary scenes, it’s also one of the most inclusive destinations to go to right now. With our friends in Madrid, we’re here to help you break down how to make the most of your trip to the capital city.

How to prep for a trip to Madrid

Packing for Madrid is a breeze thanks to its rather temperate climate. While temperatures tend to slightly dip in the winter months, this is the ideal destination to show off your layering skills. Think light coats, long trousers, and flowy tops that you can mix and match depending on the season. We also recommend bringing just a couple of statement pieces, as there will be plenty of opportunities for those bold, emblematic pick-ups on your trip (more on that later). And while the local population uses English, we advise learning a few Spanish phrases to help you navigate the city; while the Spanish that you may have learned in school will be helpful, note that there are key differences in how Latin America and Spain use the language. Did someone say Duolingo?

Where to stay in Madrid

Madrid is home to some of the most buzzed-about luxury hotels to open globally in recent years. For instance, two Spanish mainstays remerged after extensive renovation. Fans of Mandarin Oriental Ritz, Madrid and Rosewood Villa Magna are sure to be astounded by these two properties’ impressive new looks. The Mandarin Oriental Ritz – originally the Ritz Madrid – has been a nexus for Spanish society for over a century. Located just a short walk from Retiro Park, this restored palace is home to five restaurants and bars, as well as suites designed with a Spanish-Parisian twist. For a slower, more local vibe, Rosewood Villa Magna is located just outside of the city center in Madrid’s Salamanca. Here, guests can indulge in local experiences from shopping to dining.

Four Seasons Hotel Madrid is the brand’s first foray into the Spanish capital, set across seven separate historic buildings expertly combined. Guests who elect to unwind here will be treated to meals cooked by celebrity chef Dani Garcia and a four-level spa. The Madrid EDITION also made its debut recently. This sleek, Ian Schrager-designed property is opposite the Convent of Las Descalzas Reales. This newcomer to the EDITION collection boasts the brand’s eye for cutting-edge minimalist design found throughout their public spaces and accommodations.

An overview of the Madrid shopping scene

From handmade treasures found peppered across outdoor markets to your crème de la crème brands, Madrid is one of the most vibrant shopping destinations in Europe. The potential to hone your unique style in the Spanish capital is seemingly endless, whether it’s classic vintage and bohemian looks or more cutting-edge alternative fashion. Even the street names pay homage to the city’s history of artisan guilds like Calle de Bordadores (“embroiderers”), Calle de Curtidores (“tanners”), and Calle de Botoneras (“button-makers”). To help you catch your bearings as you plunge into the city’s shopping potential, we’ve put together a route to take you through our favorite highlights.

Start in Centro

Kick off your shopping spree in Centro,  a neighborhood in the heart of Madrid. This is the ideal locale to explore some of the open-air shopping centers lined with household name shops such as Calle Gran Vía, Calle Carmen, Calle Preciados, and Calle Arenal. Think of the likes of Spanish brands like Loewe, Sanz, and other household names. For a true one-stop-shop experience, we recommend checking out Galería Canalejas, a new complex between Calle Alcalá and Calle Sevilla that has already become a synonym for luxury in the heart of Madrid. Here you’ll find over forty shops offering apparel, handbags, fragrances, and fine jewelry by the world’s most prestigious brands.

Shop the local gems

As discerning shoppers shift their focus to more sustainable brands, Madrid has seen a boom in locally made goods. Neighborhoods like Barrio de las Letras (Literary Quarter) and El Madrid de los Austrias are home to establishments that have been serving their communities for over a century, such as the linen home goods found at Matarranz, and Capas Seseña, Sombrerería Medrano, and Guitarras Ramírez that respectively sell capes, hats, and guitars. Glent serves as an example of how modern fashion in Madrid has evolved with this focus on locally sourced materials, like Javier Medina’s handmade shoes made of materials like bamboo. For jewelry enthusiasts, we highly recommend checking out the necklaces and bracelets Andrés Gallardo creates in his studio shop in Madrid’s Barrio de las Letras.

Bask in bohemian Madrid

Looking to get ahead of the trend cycle? Head north via private car – arranged by your trusty SmartFlyer travel advisor – to Las Salesas. This neighborhood offers an off-the-beaten-path alternative in contrast to the city center and the neighboring Golden Mile. We love closing out our Maps app and getting a little lost here; it’s the perfect opportunity to stumble upon a new favorite local restaurant, enjoy a cocktail, and get an up-close look at the artisanal work of up-and-coming designers and artists. Just west of this area lies Chueca and Malasaña, two neighborhoods that blend contemporary styles with an avant-garde take on the modern Madrid fashion scene. If you’re looking for shopping outside of fashion, then head over to Conde Duque, a distinctive artists’ quarter filled with open studios and boutique shops lined with anything from gallery art to vinyl records.

Our essential Madrid pick-ups:
Fashion accessories: capes and Manila shawls perfect for layering on the plane home
Home goods and décor: Meninas figurines for art lovers or handmade crockery for the at-home-chef
A taste of craftsmanship: fans, guitars from local luthiers, or fresh violet sweets to satiate your cravings

Experiencing Spanish Art

If you’re looking to dive deeper into Madrid’s rich history, dedicate time to exploring the array of museums and art galleries that pepper the city. With the help of your SmartFlyer travel advisor, you can maximize your time in Madrid by partnering with a knowledgeable art historian or scholar. This individual will provide you with highly personalized tours of the iconic cultural institutions that best match your unique interests.

To begin dipping your toes into the world of Spanish art, start with The Art Walk at Paseo del Prado. We particularly love Thyssen-Bornemisza Museum’s collection of 13th through 20th-century artworks, as well as the Reina Sofía Museum’s edgier modern works that grace these stunningly-constructed establishments. There are also special tours at the Liria Palace, the official Madrid residence of the iconic House of Alba. The palace is home to over six centuries of aristocratic art collections including names like Goya and Rubens. For a deep dive into the art of Spanish textiles, visit the Royal Tapestry Factory which just celebrated its 300th anniversary.

How to explore Madrid’s diverse landscapes

For those seeking open-air after your immersion into the art scene, Madrid allows you to transition seamlessly into its surrounding natural beauty. Nearby the Art Walk is the Landscape of Light, a UNESCO World Heritage Site encompassing Paseo del Prado and El Retiro Park. This unique setting melds culture, science, and nature together with 190 hectares of green space. If you’re seeking other landscapes, consider other gems like National Museum of Decorative Arts, the Royal Observatory of Madrid, and the Real Jardín Botánico.

This unique setting melds culture, science, and nature together…

In addition to an influx of capital into hotel projects, in recent years, Madrid has received an infusion of investment to make the city a greener one; with a walk through its streets, you’re sure to notice that there have been over a thousand trees planted in addition to an expansion of the size and protection of many of its parks and gardens. The Sorolla Museum, the Lázaro Galdiano Museum, and the Museum of Romanticism serve as examples of how the city uses sustainability to enhance its experiences. For idyllic views of Manzanares River, head over to Madrid Río Park which was recently restored to protect the ecological diversity found throughout the space. Once an urban motorway, visitors can now enjoy a variety of recreational areas such as open-air galleries, outdoor performances, and even a beach during the warmer months.

Where to see the best of Madrid’s performing artists

It’s no secret that the Spanish performing arts scene is one of the most vibrant found throughout Europe. The capital is an excellent place to experience one of Spain’s major contributions to the world of music and dance: flamenco. One of our favorite flamenco clubs is Corral de la Morería which is one of the longest-standing “tablaos” in the world, and a Michelin-starred restaurant to boot. Madrid also has an extensive range of musical productions, many staged on Gran Vía which echoes the likes of New York’s own Great White Way. If you’re looking for an excuse to dress up, then head to the Teatro Real Set, a key venue on the international opera house circuit.

Where to eat in Madrid

Food has always been the lifeblood of the city.

Whether it’s a local haunt that’s been standing for centuries or Michelin-starred tapas with a gastronomic twist, there are seemingly unlimited culinary offerings in Madrid. Food has always been the lifeblood of the city, which is embodied by historical eateries like Botín, the world’s oldest restaurant. Founded in 1725, this restaurant epitomizes the city’s rich relationship with food and the people who craft it. Here, you can enjoy Spanish classics such as Madrid cocido (chickpea stew), callos (tripe), soldaditos de Pavía (battered cod strips), potato omelette, and oxtail. Definitely don’t miss out on the delicious suckling pig and lamb, roasted Castilian style and served with a well-poured beer or vermouth on tap.

If you’re seeking a unique experience that combines culinary history and culture, consider taking  a guided tour of the Royal Palace Kitchen. It is one of the best-preserved historic kitchens in any royal European residence with many of its facilities intact after its renovation dating back to 1861. Walking under the vaulted ceilings and taking in the stunningly preserved copper tools and ovens fully immerses you in the culinary history of the country. Another regal experience is a private tour of Liria Palace. With the help of your SmartFlyer travel advisor, you can combine your tour of the historical building with tastings of gourmet artisan products from the House of Alba such as Ibérico ham, homemade cheese, and Spanish wine.

Looking for a quick visual guide to the oldest culinary experiences in Madrid? Click here for an illustrated map, provided by our friends in Madrid.

A brief guide to a self-guided tapas tour, Madrid-style

Cultures across the Latin world have a variety of takes on tapas, so we love going back to the origin of small plates. Madrid’s tapas scene is one of the best ways to get your fill of delicious classics like cured ham and croquettes. With so many options to choose from, here are our top tips for how to make the most of your self-guided tapas tour:

Credit: Carla Etcetera

Need a kickoff spot to begin your tapas tour? Here are some SmartFlyer-vetted tapas recommendations:

Our top picks for fine wining and dining in Madrid

For Spanish cuisine that pushes the gastronomic envelope, we recommend working with your SmartFlyer travel advisor to reserve a table at one of these eclectic dining establishments – some even boasting Michelin stars. If you’re looking for some inspiration to begin your booking adventure, here are some tapas-sized factoids for each establishment on our list:

Restaurants

Bars

You can take it home with you

There are few better ways to combat post-travel depression than taking home a little bit of the destination with you. One of the best ways to accomplish this in Madrid is to bring back some of your favorite ingredients to remind you of the dishes you enjoyed during your stay. Many of the ingredients used in long-standing and Michelin-starred restaurants are easy to come by thanks to the extensive network of markets, such as San Miguel, San Antón, and Vallehermoso. In addition to stowing away one or two bottles of their acclaimed wines in your checked bag, we recommend another world-famous product: extra virgin olive oil, an essential ingredient in many if not all Spanish dishes. Other local classics include artisan cheese from Aranjuez and honey from the Sierra de Madrid mountains.

Craving more Madrid? Contact your SmartFlyer travel advisor now to begin planning your own Spanish adventure.

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