Your Colorful Guide to Palm Beach

Palm Beach is a place that unfolds slowly—best experienced in sunlight, in color, and in motion. 

More than a century after its founding, the island remains a study in contrasts: polished yet relaxed, storied yet entirely of-the-moment. Here, over 2,900 hours of annual sunshine illuminate a rhythm defined less by urgency and more by intention. Mornings begin with sea breezes along the Lake Trail, afternoons stretch languidly over long lunches, and evenings arrive with a quiet kind of glamour.

Cultural landmarks like the Henry Morrison Flagler Museum and the Norton Museum of Art ground the island in history and artistry, while Worth Avenue offers a ritualistic kind of wandering. And here, fashion welcomes you into a world that’s distinctly Palm Beach. Dressing for the day calls for effortless silhouettes, woven textures, and sandals made for strolling, while evenings invite a touch of polish. Palm Beach doesn’t demand attention—it rewards those who settle into its pace.

Where to Stay in Palm Beach 

At the center of it all, The Vineta Hotel marks the first U.S. foothold within Oetker Hotels. This freshly owned property has already caught major buzz for how it manages to capture the essence of Palm Beach through a distinctly intimate lens. Set just two blocks from Worth Avenue, this forty-one-room Mediterranean Revival retreat feels less like a hotel and more like a private residence with a storied past.

Interiors are luminous and layered, honoring the building’s architectural roots while introducing a fresh sense of Riviera-inflected ease. 

Originally built in 1925 and thoughtfully reimagined by London-based designer Tino Zervudachi, the property balances heritage with a light, contemporary touch. Interiors are luminous and layered, honoring the building’s architectural roots while introducing a fresh sense of Riviera-inflected ease. The social heart of the hotel is Coco’s, a vibrant, design-forward restaurant that channels European elegance with a distinctly Palm Beach energy. Expect Mediterranean flavors, tableside finishes, and a scene that naturally evolves from dinner into something a bit more spirited. The original courtyard is lush with palms and bougainvillea, offering a softer counterpoint, ideal for afternoon tea or an unhurried aperitif beneath the umbrellas. 

Then there’s The Bar, a revival of the legendary Leopard Lounge, where the mood is decidedly more intimate. It’s the kind of place where cocktails stretch into conversation, and conversation into evening plans. By day, the Pool House leans into the island’s sun-soaked sensibility, serving relaxed, Riviera-inspired lunches in a setting that feels equal parts polished and playful. This is not a place to disappear into—it’s a place to settle in, to feel known, and to experience Palm Beach not as a visitor, but as if you’ve always belonged.

Where to Eat in Palm Beach 

Dining in Palm Beach is as much about timing as it is taste—where a long lunch can turn into an afternoon, and cocktails often blur seamlessly into dinner. The island rewards those who know when to go: where to book ahead, where to linger, and where to drop in when the mood strikes. 

Where to Shop in Palm Beach

…the island’s most iconic promenade, which coalesces into designer maisons, jewelers, and galleries, each revealing itself within sunlit vias framed by palms and fountains.

Shopping in Palm Beach is less about checking boxes and more about embracing a way of life—one defined by beauty, leisure, and a touch of ceremony. Begin along Worth Avenue, the island’s most iconic promenade, which coalesces into designer maisons, jewelers, and galleries, each revealing itself within sunlit vias framed by palms and fountains. From there, make your way to The Royal Poinciana Plaza, a historic, John Volk–designed open-air esplanade where heritage brands like Hermès sit alongside emerging designers. Together, they capture Palm Beach’s signature balance of polish and ease—where shopping feels as social as it does stylish. 

Jewelry Stores in Palm Beach

Design Shops in Palm Beach

Just over the bridge in West Palm Beach, Dixie Highway has become a go-to for design lovers—lined with antique stores, vintage dealers, and eclectic home boutiques. Pair it with stops back on the island, where Palm Beach’s signature polish carries through in a series of beautifully curated home and tabletop destinations.

Things to Do in Palm Beach

Ready to get planning your escape to Palm Beach? Contact your SmartFlyer travel advisor.

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