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Broadwick Soho

London, England

An art-filled boutique hotel in the heart of vibrant Soho, offering personalized service, curated design, and a warm, immersive experience.

Property Overview

The Broadwick Soho is a vibrant, fifty-seven-key, independent hotel created by a group of friends and the first London hotel designed by the brilliant Martin Brudnizki (Annabel's, The Coral Room at The Bloomsbury, Sexy Fish, The Beekman). Inspired by the area’s creativity, this refreshingly original property offers impeccable, personalized service in cozy yet opulent surroundings. This hotel has been crafted from the love of the past and excitement for the future and is imaginative across every detail. Brudnizki took inspiration from the gritty glamour, but also eclectic and diverse history of Soho, describing the hotel as “your eccentric godmother’s Soho townhouse."

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SmartFlyer Exclusives

  • Daily breakfast for two guests
  • Personalized welcome amenity (at hotel discretion)
  • Priority early check in / late check out until 6pm, subject to availability
  • $100 Food & Beverage Credit towards outlets (once, per stay)
  • Priority upgrade to the next room category, subject to availability

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Agent Tips

  • Flute, the fabulous rooftop bar, boasts unparalleled views across London.
Accommodations

A residential feel in the heart of Soho.

The fifty-seven residential-feeling guestrooms include one penthouse and nine suites, with many rooms offering private balconies overlooking the bustling streets and all featuring the finest appointments and decadent amenities. Penthouse and Balcony Suites offer outdoor seating. Amenities include premium mattresses, feather and down pillows, toppers, and duvets, Frette linens, handwoven woolen bed throws made on the Isle of Bute in Scotland, guest room leather products, all handmade by a family business in Venice, Italy, Dyson hair dryers, Nespresso coffee machines with Mozzo coffee capsules, Intelity tablets and Samsung Ultra-High-Definition televisions with integrated Chromecast, AirPlay, Netflix, and Amazon Prime, Ortigia toiletries in sustainable aluminum packaging, hammered silver bathroom accessories, hand-crafted in India, crystal and glassware by Riedel, bespoke chinaware, handmade in Portugal, Irish fine linen napery by Thomas Ferguson, and bespoke scent Dame of Soho by Azzi Glasser. Connecting options and a family suite are available.
Restaurant + Bar

Intimate Soho dining.

The Broadwick Soho houses two areas for dining: Bar Jackie, an informal all-day cafe/bar with a generous street-level terrace, and Dear Jackie, featuring modern Italian cuisine, seductive Murano lighting, red silk walls, and plush booths.

On the upper floor, Flute, the rooftop cocktail bar with a wrap-around outdoor terrace, welcomes casual dining and drinking.
  • Vibe
    Soho is more than just a place; it's a spirit. Since Georgian times, the streets surrounding the hotel have been a magnet for artists, poets, and dreamers, and Broadwick Soho channels and cherishes the cosmopolitan, bohemian, and fun-loving soul of its surroundings.
  • Who's it for?
    The hotel attracts fun-loving, independent spirits that are looking for something unique. It prides ourselves on being inclusive and having something for everyone, whether it's a romantic getaway, a social gathering, a business trip, or a family holiday. It's all here, in a very intimate setting.
  • Location
    Within walking distance of some of the capital's best shopping in Regent Street, a five-minute walk to Liberty's, a five-minute walk to Piccadilly Circus and Mayfair, also situated in the heart of Theatreland. Soho also houses some of the greatest independent retailers, restaurants, and bars London has to offer.

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