SmartFlyer Appoints Tori Boos as Director of Marketing

New York, New York (May 19, 2023) – SmartFlyer, a leading New York-based luxury travel agency, is pleased to announce the appointment of Tori Boos as Director of Marketing, effective May 15.

With over seventeen years of experience in the luxury travel and hospitality industry, Tori Boos has taken on the mantle of leading SmartFlyer Marketing, overseeing our Content, Communications, Public Relations, and Brand.  In this capacity, Boos is tasked with driving the strategic marketing vision across all aspects of the business, building upon the existing company culture to deliver a best-in-class brand. Her expertise in leading and managing high-performing teams will be instrumental in delivering strategic marketing initiatives.

Boos brings an impressive background of working with leading global hospitality brands such as Four Seasons Hotels & Resorts, ACCOR, and Starwood Hotel Group, with diverse experience spanning across sales, branding, communications, and digital marketing, both in B2B and B2C channels. Most recently, Tori was the Director of Marketing for Four Seasons Hotel Philadelphia.

“Tori has a proven track record of driving business and executing creative plans. Her established leadership brings a holistic perspective to our marketing landscape while her extensive background in the hospitality industry will contribute a fresh outlook to SmartFlyer,” said Erina Pindar, COO and Managing Partner of SmartFlyer. “As we aim to establish a more impactful global community, her insights will be key to our continued success. With the overall growth of our Brand Team, I’m excited to collaborate with Tori to enhance our brand-building initiatives across the United States, Europe, and Australia.”


Since 1990, SmartFlyer has helped its clients see the world differently. As a full-service luxury travel agency built for curious travelers, SmartFlyer travel advisors specialize in creating exceptional experiences around the world through curated recommendations and continuous boots-on-the-ground research activated by decades of trusted relationships.


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