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The Set Hotels

The Set is a collection of hotels that define their destinations and designed for sophisticated, design-savvy travelers in the 21st century.

Working with leading architects and designers to rework the DNA of the grand hotel and craft spaces that are contemporary in conception, yet simultaneously evocative of the style and glamour of the past.

Their three founding properties in Amsterdam, London and Paris all sit in the cultural heart of their vibrant cities, and have attracted guests who drive change and creativity for decades. The Set feels a great sense of responsibility to preserve the soul and individuality of each property – its features, feeling and heritage – to retain its sense of place, purpose and continued contribution to its locality.

The goal of each property is for guests to not only be a part of The Set, but also to seek out their hotels when they travel and always wish to return. They do this by creating spaces that move people. Places they love, want to come back to and tell others about while at the same time enabling new discoveries; something that makes them think differently.


Hotel Café Royal proudly opened ‘Cakes & Bubbles,’ in November 2018. Lauded as London’s newest hotspot, this Champagne and dessert restaurant is run by Three Michelin-starred chef Albert Adrià, considered to be one of the world’s best pastry chefs.

Smartflyer Exclusives

  • Bespoke welcome amenity
  • $100 USD equivalent Resort or Hotel credit to be utilized during stay (not combinable, not valid on room rate, no cash value if not redeemed in full. To be used in Food & Beverage outlets or on Spa treatments)
  • Upgrade on arrival, subject to availability
  • Complimentary Wi-Fi
  • Early check-in and late check-out subject to availability

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