Mexico serves as the founding market for SmartFlyer’s expansion into Latin America.
New York, NY (April 23, 2026) SmartFlyer today announces the launch of SmartFlyer Latin America, marking its official entry into the Latin American luxury travel market. The new venture brings together a group of leading regional travel industry operators and entrepreneurs—anchored by ALTE Travel Group as the in-market operational backbone—combining deep local expertise and client relationships with SmartFlyer’s global infrastructure, partner network, and technology platforms.
SmartFlyer Latin America will be led by a collective of founding partners, including ALTE’s Andrea Lomeli, Eduardo Santoy, Magda Fernandez, and Gaby Galvez, alongside Juan Carlos Coppel & Lorenia Bay and Carlos Alvarez & Ana Laura Melhem. Together, this group brings a powerful combination of longstanding leadership, deep regional authority, and experience across some of the most respected luxury travel companies in the market to oversee strategy, growth, and advisor development.
This strategic collaboration reinforces SmartFlyer’s commitment to building a globally integrated platform while preserving the local expertise and cultural fluency that define exceptional travel experiences.
Rather than entering new markets through acquisition or replication, SmartFlyer’s approach is deliberately collaborative—partnering with best-in-class operators who bring deep local expertise and cultural fluency. The launch of SmartFlyer Latin America reflects this model: a joining of forces that strengthens regional presence and global connectivity.
It’s about building a network of exceptional operators who, together, create something more powerful than any one market alone.
Erina Pindar, Managing Partner and COO of SmartFlyer said: SmartFlyer has never been about scale for the sake of scale—it’s about building a network of exceptional operators who, together, create something more powerful than any one market alone. Latin America is home to some of the world’s most sophisticated travelers, and this partnership brings together an extraordinary group of founders who have earned that trust over time. The result is a platform that is both deeply local and globally connected.
Andrea Lomeli, Founder of ALTE Travel Group said: ALTE was built on the belief that travel is deeply personal, rooted in relationships, trust, and long-term perspective. SmartFlyer shares that philosophy, while bringing a level of global connectivity that allows us to expand what’s possible for both our agencies and our clients, and to build the infrastructure that supports that growth across the region.
Gaby Galvez, Founding Partner SmartFlyer Latin America said: What makes this moment so meaningful is the opportunity to build something that reflects how we’ve always worked— highly personalized, deeply considered, and relationship-driven. With SmartFlyer’s platform behind us, we’re able to scale that approach without losing what makes it special and provide Latin America agencies greater support, and the clients a more seamless experience across markets.
Through this launch, SmartFlyer Latin America integrates a strong regional client base with SmartFlyer’s proprietary infrastructure, global reach, and marketing and technology platforms. The result is a unified offering that enhances both advisor capability and client experience across borders.
The launch of SmartFlyer Latin America reflects a broader strategic focus for SmartFlyer: expanding into key international markets through partnerships with operators who align with its values, standards, and long-term vision. It also underscores the brand’s role as a platform—supporting entrepreneurial advisors with the tools, community, and infrastructure needed to scale their businesses while delivering highly personalized travel experiences.
As global travel continues to evolve, SmartFlyer remains focused on thoughtful growth that prioritizes depth over breadth, and partnerships that strengthen its collective network.
ABOUT SMARTFLYER
Founded in 1990, SmartFlyer is a luxury travel advisory platform supporting over 250 of the industry’s most accomplished independent agencies. Combining proprietary technology, exclusive partnerships, and a collaborative community, SmartFlyer empowers entrepreneurs to build and scale high-performing travel businesses. In 2025, the network surpassed $1 billion in total revenue. Learn more at smartflyer.com.
ABOUT ALTE TRAVEL GROUP
ALTE Travel Group is a Latin America-based luxury travel firm known for its tailored approach, global relationships, and deep understanding of today’s luxury traveler. ALTE anchors the SmartFlyer Latin America regional operations infrastructure, ensuring seamless execution while supporting the platform’s broader expansion across Latin America.
