SmartFlyer Appoints Three Director-Level Leadership Roles

NEW YORK, NY (January 18, 2023) – SmartFlyer, a leading New York-based full-service luxury travel agency, announces the appointments of three Director-level leadership roles within its expanding brand, effective immediately. 

Barrett Hollo has been appointed to the role of Director of Product and Partnerships. In this new role, Hollo will lead the expansion of SmartFlyer’s Product and Partnerships team, as well as oversee the growth of the agency’s product portfolio, which includes Elevate by SmartFlyer, a curated and vetted collection of over 600 of the world’s best industry partnerships.  “Barrett brings a holistic view to the vital intersection of hotels, cruises, destination management experts, and the clients and agents we serve. She precisely understands the needs of all stakeholders and the requirement for exceptional experiences at every touchpoint,” said Erina Pindar, COO and Managing Partner of SmartFlyer. “Throughout her six-year tenure at the agency, Barrett has spent the past two years not only building our Elevate program from the ground up but also successfully reorganized our Products division to better answer the needs of our advisors.”

Kayla Douglas has been appointed to the role of Director of Content. In this new role, Douglas will be responsible for overseeing content on both smartflyer.com and its distribution channels, in addition to driving content marketing strategy. During her five-year tenure with SmartFlyer, Douglas has both led and contributed to many of SmartFlyer’s ground-breaking initiatives, including its annual agency-wide summit, SmartFlyer CORE, and until recently, she was the creative mind behind the agency’s impactful social media presence, @thesmartflyer.  “Kayla has always been, and continues to be, integral in defining our brand voice and strategy,” said Erina Pindar, COO and Managing Partner of SmartFlyer. “As a human-forward agency, Kayla’s in-depth comprehension of our business and brand is integral to our inspiring storytelling strategy.” 

Lianna Guttzeit has been appointed to the role of SmartFlyer’s Executive Director. In this newly established role, Guttzeit will join the leadership team of Erina Pindar and Michael Holtz to oversee the agency’s day-to-day sales and operations, driving strategy and ensuring operational alignment across all divisions. “Lianna is a passionate, results-driven leader with impeccable attention to detail. She provides additional leadership, energy, and expertise, along with a deep sense of commitment to our SmartFlyer community,” said Michael Holtz, Founder and CEO of SmartFlyer. Guttzeit has over fifteen years of agency experience, with the last three years being deeply involved in reimagining the SmartFlyer experience for agents and clients alike–through new technology integrations and implementing exacting service standards throughout.


Since 1990, SmartFlyer has helped its clients see the world differently. As a full-service luxury travel agency built for curious travelers, SmartFlyer travel advisors specialize in creating exceptional experiences around the world through curated recommendations and continuous boots-on-the-ground research activated by decades of trusted relationships.

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