SmartFlyer Honors its SmartFlyer ONE 2023 and SmartFlyer ICON Advisors

Eighteen agencies celebrated as SmartFlyer ONE 2023 Top Producers, marking a recording-setting year of growth.

NEW YORK, NY (January 9, 2024) – Each year, SmartFlyer proudly celebrates its top-producing travel agencies through its esteemed recognition program, SmartFlyer ONE. SmartFlyer is also pleased to announce a new designation, SmartFlyer ICON, which honors agencies that have achieved SmartFlyer ONE status five times or more. Within its tight-knit community of like-minded entrepreneurs, a culture of excellence and collaboration thrives. The SmartFlyer platform supports over 250 travel agents spanning the United States, Australia, and Europe, many of whom have developed their own brand identity within the agency’s ecosystem.

The New York City-based travel company is pleased to announce eighteen of its affiliate agencies have received the coveted recognition of SmartFlyer ONE 2023. SmartFlyer ONE was conceptualized in 2015 as a way to recognize the agency’s top-producing advisors; at the time, the minimum revenue to achieve the honor was just over $1M in sales. Recipients’ revenue threshold to earn SmartFlyer ONE 2023 recognition starts at $6.3M in actualized sales with several agencies producing over $17M in sales.

SmartFlyer ONE 2023 Recipients

This year, in addition to the sixteen single Principal agencies listed above, we are recognizing two affiliate partnerships: Imperial SmartFlyer and Marchay.

“We’re thrilled to honor advisors whose extraordinary performance has not only set them apart within our SmartFlyer community but whose long-standing commitment to their business has fostered mentorship and industry-leading success,” shares Michael Holtz, SmartFlyer CEO and Founder. “The relationships we’ve built dating back to bringing on our first independent contractor in 2010 and the introduction of SmartFlyer ONE in 2015 illustrate our mutual commitment to excellence on behalf of our clients.”

The 2023 SmartFlyer ONE advisors will be recognized during the agency’s three-day summit at SmartFlyer CORE in London, U.K. Later this year, Holtz and Pindar will co-host the annual SmartFlyer ONE retreat in a yet-to-be-announced location. The four-night itinerary will include exclusive access to one of the world’s most coveted properties. As always, the ethos of the trip is centered on the continued collection of shared knowledge; every experience is meant to provide both inspiration and first-hand recommendations to be passed on to existing and future clients.

SmartFlyer is also pleased to announce a new designation, SmartFlyer ICON, which honors agencies that have achieved SmartFlyer ONE status five times or more. For its inaugural year, SmartFlyer is welcoming six founding members to its ICON status.

SmartFlyer ICON Founding Members

“We’re proud to act as the platform for an exemplary group of advisors who not only raise the bar within our community but across the entire travel industry,” said Erina Pindar, COO and Managing Partner of SmartFlyer. “Introducing our SmartFlyer ICON recognition is representative not only of the value we place on the ever-increasing Top Producer revenue threshold but also how much it means to us that top booking advisors have built their careers alongside us.”


Since 1990, SmartFlyer has helped its clients see the world differently. As a full-service luxury travel agency built for curious travelers, SmartFlyer travel advisors specialize in creating exceptional experiences around the world through curated recommendations and continuous boots-on-the-ground research activated by decades of trusted relationships.

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