SmartFlyer Rising Star 2025: Thirty-Eight New Agencies Signal the Future of Travel Advising 

Largest Rising Star cohort yet demonstrates SmartFlyer’s commitment to cultivating the industry’s next generation.

NEW YORK, NY – January 14, 2026 – SmartFlyer announces its 2025 Rising Star recipients, recognizing thirty-eight agencies that have achieved exceptional success in their first three years in the travel industry. This marks the largest Rising Star cohort since the program’s inception, with eighteen advisors appearing on the list for the first time—growth that underscores SmartFlyer’s ability to attract, cultivate, and retain emerging talent. 

The Rising Star designation celebrates agencies new to the industry whose first three years of booking travel were marked by outstanding performance—a minimum of $500,000 in revenue. This year’s honorees, all of whom began their careers in 2023, 2024, or 2025, represent a diverse group of dedicated professionals who have found their calling in travel advising and chosen to build their futures with SmartFlyer. 

“Rising Star is one of my favorite announcements each year because it’s proof that we’re building the bench for the industry’s future,” said Michael Holtz, Founder and CEO of SmartFlyer. “These thirty-eight agencies are just getting started, and they’re already operating at a level that many in the industry never reach. They’ve chosen travel as a career, not a side hustle, and they’re committed to mastering their craft. That’s exactly the kind of talent we want to support.”

What sets this cohort apart is not just their industry-leading achievements but the intentionality behind how they have built their businesses. The vast majority of Rising Stars participated in SmartFlyer’s TakeOff, a mentor-based incubator program that provides new agencies with the guidance, resources, and community support needed to thrive. The program pairs emerging talent with experienced mentors, fostering a culture of collaboration and knowledge-sharing that accelerates growth and builds lasting businesses. The size of this year’s cohort—and the fact that nearly half are first-time recipients—reflects a broader trend: more talented professionals are discovering that travel advisory offers a path to build meaningful, profitable businesses with flexibility and autonomy. 

“What excites me most about this group is their hunger to learn and their willingness to put in the work,” said Erina Pindar, Managing Partner and COO of SmartFlyer. “They’re not just riding a trend—they’re building real businesses, cultivating client relationships, and investing in their own expertise. SmartFlyer is designed to meet agencies where they are, whether they’re just starting out or already at the top of their game. Rising Star proves that we can identify and nurture talent at every stage.” 

SmartFlyer Rising Star 2025 & Club 2A 2025

SmartFlyer Rising Star 2025: New to List

SmartFlyer Rising Star 2025: Returning to List

About Rising Star

Rising Star agencies represent the future of SmartFlyer and the broader travel industry. Many are transitioning careers, finding success by combining their previous professional experience with a passion for travel. Others are newer to the workforce but have demonstrated an entrepreneurial drive and commitment to excellence that sets them apart. 

The $500,000 threshold is no small feat for agencies in their first three years. It reflects not just sales ability, but the capacity to build trust with clients, navigate complex logistics, and deliver the kind of personalized service that turns first-time travelers into lifelong clients. For these thirty-eight agencies, it’s just the beginning.

About TakeOff

SmartFlyer’s Take Off program and broader support infrastructure ensure that new agencies don’t have to navigate the industry alone. From proprietary technology to exclusive partner relationships, mentorship to community events, SmartFlyer provides the foundation that allows emerging talent to focus on what matters most: designing exceptional travel experiences and building sustainable businesses. 

About SmartFlyer

Founded in 1990, SmartFlyer is a travel advisory platform supporting 250 of the industry’s most accomplished independent agencies. Combining cutting-edge technology, exclusive partnerships, and a collaborative community, SmartFlyer empowers entrepreneurs to build and scale high-performing travel businesses. In 2025, the network surpassed $1 billion in total revenue, solidifying its position as a leader in travel. Learn more at smartflyer.com. 

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